Maxxing Real Time Intelligent Promotions Market Mover Edition

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Maxxing is a division of Mapping Group which has served the content management and workflow needs of 2,500 worldwide customers for over 22 years. Maxxing’s Intelligent Promotions SuiteTM has planned, …

Maxxing is a division of Mapping Group which has served the content management and workflow needs of 2,500 worldwide customers for over 22 years. Maxxing’s Intelligent Promotions SuiteTM has planned, designed, executed and refined over 100,000 targeted marketing campaigns from 4,000 retail outlets generating 800-million promotions that have reached over 25-million consumers through a variety of multi-channel distribution methods including in-store devices, mobile applications, location based services, social networks, digital advertising and coupon aggregators.

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  • 1. IntelligentPromotions Suite -MarketMoverEditionTM A turnkey solution for the The Economy and the Independent Retailer independent retailer to improve sales revenues, Over the past 3 years, global economic conditions have taken their toll on the product margins and overall independent retailer, with the average business reeling from a staggering 15% to profits by strengthening 20% reduction in sales. Marketers turned to promotions as their primary method of customer loyalty and brand enticing new and reactivating old customers, growing revenues and increasing affinity. profitability, but thus far the results have not been promising. Simply put, independent retailers have been unable to compete with the global reach and Quickly and easily create market position of the chain stores, with their large, manufacturer-funded trade targeted promotions to win programs, traditional mass coupon efforts and one-size-fits-all product discounts. new customers, increase But fortunately, there exists a marketing strategy to level the playing field. shopping frequency, expand market-basket and Targeted Promotions Drive Revenues and Profitability reduce churn. Surveys show that 78% of consumers indicate that price and promotion are the Increase targeted most important factors in their buying decisions. Remarkably, targeted promotions promotions speed and have been proven to increase purchasing at a rate that is 4 to 5 times greater than frequency by streamlining that of conventional marketing efforts, with notable research confirming that the marketing process. consumers will buy an average of 52% more per basket of goods with targeted promotions than with typical mass promotions. And at a time when inflationary Reduce the need and pressures, rising commodities prices and higher raw material costs are eroding expense of traditional print profits, targeted promotions can help independent retailers preserve margins, as advertising or mass well as dramatically reduce customer acquisition and retention expenses. communications. Extend marketing reach and Improve Customer Acquisition and Retention with Maxxing improve conversion rates To reach consumers, marketers need to personalize messages, tailor offers and by utilizing each customer’s engage customers using their preferred communication channels to build trust, preferred communication instill loyalty and motivate purchasing. This requires the enterprise to leverage channels. customer intelligence, optimize all consumer interactions, as well as monitor and Reduce pricing wars while respond in real-time to any changes in customer behavior. With independent instantly addressing retailers realizing as much as 75% of their revenues from promoted versus competitive offers through regularly-priced items, even the slightest missed opportunity can lead to staggering the ability to react to losses. Enter the Maxxing Intelligent Promotions Suite, MarketMover EditionTM, pricing pressures and either specifically designed to increase the retention and growth of current customers, as match or beat competitor well as to drive higher acquisition rates of new ones, so that independent retailers offers within minutes. can achieve their revenue goals and ensure a healthier bottom line. Maxxing provides all of the capabilities needed to guarantee success, including:
  • 2. A Turnkey Solution for Loyalty Management supports user-defined customer loyalty programs through cross-channel member enrollment and program administration; flexible tierExecuting Effective definition and profile management; point accruals and redemption rules;Promotions transaction processing and return credits; as well as multi-channel communications. Marketing Automation includes robust budgeting, forecasting, scheduling and  Adaptive Architecture that easily integrates with workflow tools that reduce administrative tasks, increase productivity and existing software systems streamline the entire marketing lifecycle to accelerate the creation, distribution, and hardware platforms. redemption and evaluation of targeted promotions.  Rapid Installation with pre- Guided Analytics evaluate historical campaign conclusions, consumer behaviors configured templates and and buying patterns, and then simulate the execution of campaigns to measure best practices, as well as potential outcomes and impacts. Predictive modeling tools analyze multi-selling, up- administrative controls and selling, cross-selling and product cannibalization to optimize promotional offers. A business process frameworks that map to dashboard with over 40 standard reports, graphical capabilities and drill-downs your current business. reveals customer activity, promotions effectiveness, uplift, brand performance, gross margin and return on investment.  Low Cost of Ownership with high usability, superior Brand Asset Management provides users with the ability to develop organize and reliability and minimal maintain a repository of marketing guidelines, templates, promotional offers, brand technology requirements. assets, product information and deployment media.  Quick Return on Investment from an Enhanced Customer Targeting defines and builds target databases based on increase in revenues, customer profile, behaviors, transaction history, psychographics, geography, decrease in costs and gains demographics, marketing attributes and marketing cadence. in operational efficiency. Customer Segmentation and Profiling identifies customers using standard methods such as Lifetime Customer Value (LCV), Small Medium and Large NonAbout Maxxing Buyers (SMLNB), Respondent Customer Rate, (RCR), Recency, Frequency andMaxxing is a division of Mapping Monetary Value, Average Purchase or Profit (RFM, RFA and RFP) or user-specificGroup which has served the methodologies.content management andworkflow needs of 2,500 Promotions Definition is used to plan, define and configure targeted marketingworldwide customers for over 22 and promotions campaigns as well as traditional mass communication activities.years. Maxxing’s solutions haveplanned, designed and executed Users can define offers based on over 90 conditions and limits at several levelsover 100,000 targeted marketing including: customer source, profile or history; product group, category or attribute;campaigns from 4,000 retail event, time, location or store; shopping cart content or value; and saved shippingoutlets generating 800-million cart or wish-list, to trigger over 60 types of instant or deferred special offers,promotions that have reached rewards, coupons, rebates, discounts and sweepstakes.over 25-million consumers avariety of multi-channel Promotions Creation features an intuitive design tool that includes built-indistribution methods including macros, wizards and templates along with the ability to import artwork and graphicsin-store devices, mobile from popular desktop publishing software.applications, location basedservices, social networks, digital Promotions Execution is an advanced messaging engine that can be operated atadvertising and coupon the corporate-level, store-level or both, as well as in real-time or batch mode. It canaggregators. coordinate and deploy promotions through a variety of channels including POS,Maxxing, Inc. kiosk, mobile phone, handheld device, email, social network, location based service,1501 Broadway, 12th Floor digital advertisement, 2D barcode, RFID, NFC and print, mail or fax.New York, NY 10036+1-646-571-2077 Trading Partner Integration allows suppliers to configure their own promotionswww.maxxing.com campaigns and integrate them directly into a retailer’s environment.