Top 20 Facebook Brand Sites (Metia, Inc., May 2011, John Porcaro)
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Top 20 Facebook Brand Sites (Metia, Inc., May 2011, John Porcaro)

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Top 20 Facebook Brand Sites (Metia, Inc., May 2011, John Porcaro) Top 20 Facebook Brand Sites (Metia, Inc., May 2011, John Porcaro) Presentation Transcript

  • May 11, 2011
    1
    Presented by:
    John Porcaro, Director of Social Media
    Metia, Inc., Kirkland Washington
    Top 20 Facebook Brand Pagesand a few things we learn from them
  • Pop QuizWhich of these brands are in the Top 10?
    2
    http://statistics.allfacebook.com/pages/leaderboard
  • 16.1
    MILLION
    Facebook Top 10Numbers 1-10
    Converse
    Facebook
    40.0
    MILLION
    Coca-Cola
    22.6
    18.5
    MILLION
    Disney
    26.6
    19.2
    16.5
    Starbucks
    MILLION
    21.8
    MILLION
    MILLION
    MILLION
    Converse
    All Stars
    Oreo
    Red Bull
    MILLION
    Skittles
    17.3
    MILLION
    iTunes
    14.1
    MILLION
    May 11, 2011
    http://statistics.allfacebook.com/pages/leaderboard
  • Facebook Top 20Numbers 11-20
    13.9
    MILLION
    13.1
    PlayStation
    Windows
    Live
    Messenger
    MILLION
    Victoria’s
    Secret
    Pringles
    10.3
    12.7
    9.5
    MILLION
    12.9
    MILLION
    10.3
    Ferrero
    Rocher
    MILLION
    COD
    Black Ops
    MILLION
    MILLION
    Monster
    adidas
    Originals
    10.5
    Nutella
    MILLION
    9.8
    Xbox
    MILLION
    9.0
    MILLION
    May 11, 2011
    http://statistics.allfacebook.com/pages/leaderboard
  • 1
    Facebook
    facebook.com/facebook
    40 million fans
    72K daily growth
    • Personal writing style
    • User stories
    • Useful, timely information
    • Relevant page Likes
    • Posts per week: 5
    • Could use profile image more effectively
    • Photos seem random
    • No “Like Us” page
  • 2
    Coca-Cola
    facebook.com/cocacola
    26.6 million fans
    39K daily growth
    • Good use of profile image
    • Personal writing style
    • Posts per week: 7-10
    • “Most recent” posts can clutter page
    • Photos seem random
    • No “Liked” pages
  • 2
    Coca-Cola
    facebook.com/cocacola
    26.6 million fans
    39K daily growth
    • Invitation to Like
    • Links to Twitter, YouTube, Flickr
    • Link to promotion
    • Features fans, makes the page more socially-relevant
  • 3
    Disney
    facebook.com/disney
    22.6 million fans
    80K daily growth
    • Good use of profile image
    • Personal writing style
    • Feature content fans like
    • Images feature description info
    • Featured Likes
    • Posts per week: 5
    • Featured photos seem random
  • 3
    Disney
    facebook.com/disney
    22.6 million fans
    80K daily growth
    • Aggregate Likes across properties
    • Good use of Social Graph, invites to Like property pages
    • Top news featured
  • 4
    Starbucks
    facebook.com/starbucks
    22 million fans
    19K daily growth
    • Features “Top Posts” make the page user-centric
    • Special Offers for fans
    • Participation in Discussions
    • Posts per week: 5
    • Could make better use of profile image
    • Photos seem random
    • No “Like Us” page
  • 5
    Oreo
    facebook.com/oreo
    19.2 million fans
    21K daily growth
    • Good use of profile picture, featuring a fan
    • Great use of photos
    • Personal writing style
    • Posts per week: 5
    • Liked Pages seem random
  • 5
    Oreo
    facebook.com/oreo
    19.2 million fans
    21K daily growth
    • Invitation to “Like”
    • International representation
  • 6
    Red Bull
    facebook.com/redbull
    18.5 million fans
    37K daily growth
    • Good use of events that appeal to fans
    • Relevant Liked pages
    • Good interaction with Fans
    • Casual writing style fans appreciate
    • Posts per week: 5-10
    • Could better use profile image
    • Featured photos seem random
  • 6
    Red Bull
    facebook.com/redbull
    18.5 million fans
    37K daily growth
    • Don’t be too subtle!
    • Video content featured once page is “Liked”
  • 7
    Converse All Star
    facebook.com/converseallstar
    17.3 million fans
    48K daily growth
    • Exclusive video content for fans
    • Special Offers
    • Conversational style
    • Good use of profile photos
    • Posts per week: 12-15
    • No “Liked” pages
    • Could better use profile photo
  • 7
    Converse All Star
    facebook.com/converseallstar
    17.3 million fans
    48K daily growth
    • Special Offer for Fans
  • 8
    Skittles
    facebook.com/skittles
    16.5 million fans
    25K daily growth
    • Humorous posts daily
    • Good use of profile image
    • Profile image features new flavor
    • Feature fans
    • Occasional use of polls
    • Posts per week: X
    • Featured photos seem random
    • No “Liked” pages
  • 8
    Skittles
    facebook.com/skittles
    16.5 million fans
    25K daily growth
    • “Like” page features current promotions and ads
    • Subtle “Click Like Above” request
    • Content linked to website content
    • Links to Twitter, YouTube
  • 9
    Converse
    facebook.com/converse
    16.1 million fans
    65K daily growth
    • Content exact duplicate of Converse All Stars Page
    • Posts per week: 12-15
    • Content exact duplicate of Converse All Stars Page
  • 9
    Converse
    facebook.com/converse
    16.1 million fans
    65K daily growth
    • Special offer for fans
  • 10
    iTunes
    facebook.com/itunes
    14.1 million fans
    37K daily growth
    • Special offer for fans
    • Current, relevant topics
    • Questions to fans
    • Good use of profile photos
    • “Liked” Pages of other Apple sites
    • Posts per week: 15-20
    • Could better use Profile photo
  • 10
    iTunes
    facebook.com/itunes
    14.1 million fans
    37K daily growth
    • Special offer for fans
    • Links to relevant content
  • 11
    PlayStation
    facebook.com/playstation
    13.9 million fans
    50K daily growth
    • Good topical items interesting to fans
    • Exclusive content, hints, tips
    • PR can use to get out information (network outages)
    • Posts per week: 15-20
    • Featured “Likes” seem random
    • Could better use Profile photo
    • Could feature better photos
  • 11
    PlayStation
    facebook.com/playstation
    13.9 million fans
    50K daily growth
    • Features current promotion, plus video content
  • 12
    Pringles
    facebook.com/pringles
    13.1 million fans
    52K daily growth
    • Witty content to engage fans
    • Good use of profile photo
    • Great use of featured photos
    • Posts per week: 3-5
    • No “Like Us” page
  • 13
    Victoria’sSecret
    facebook.com/victoriassecret
    12.9 million fans
    15K daily growth
    • Great use of photos in status updates
    • Backstage videos
    • Great use of profile photo
    • Conversational tone
    • Great use of featured photos
    • Posts per week: 15-20
  • 13
    Victoria’sSecret
    facebook.com/victoriassecret
    12.9 million fans
    15K daily growth
    • Features current promotions or new items
    • Links to interactive content
  • 14
    Windows
    LiveMessengerfacebook.com/windowslivemessenger
    12.7 million fans
    39K daily growth
    • Good use of profile photos
    • Great use of featured photos
    • Good interaction in Discussions
    • Posts per week: 3-5
    • Inconsistent status posts
    • Could be more conversational
  • 14
    Windows
    LiveMessengerfacebook.com/windowslivemessenger
    12.7 million fans
    39K daily growth
    • Good aggregation of Twitter and Blog content
    • Links to Twitter, Blog, website
    • Links to local content
  • 15
    FerreroRocher
    facebook.com/ferrerorocher
    10.5 million fans
    37K daily growth
    • Got lucky with enthusiastic fans
    • Good interaction with posts
    • Good featured photos
    • Posts per week: <1
    • Could better use profile photo
    • Very inconsistent posting
    • No “Like Us” page
  • 16
    MonsterEnergy
    facebook.com/monsterenergy
    10.3 million fans
    23K daily growth
    • Good use of profile photo, featuring current promotion
    • Good backstage videos
    • Giveaways and contests for fans
    • Featured events
    • Exclusive free content
    • Posts per week: X
    • Featured photos seem random
  • 16
    MonsterEnergy
    facebook.com/monsterenergy
    10.3 million fans
    23K daily growth
    • Link to current promotion or contest
  • 17
    Call of Duty:Black Ops
    facebook.com/codblackops
    10.3 million fans
    36K daily growth
    • Good use of profile image to feature current promotion
    • Photos of fans
    • Backstage content
    • Special offers for fans
    • Exclusive videos
    • Posts per week: 5-7
    • Featured photos seem random
    • No “Like Us” page
  • 18
    Nutella
    facebook.com/nutella
    9.8 million fans
    20K daily growth
    • Got lucky with a popular brand
    • Good interaction (when they post)
    • Posts per week: <1
    • Inconsistent status updates
    • “Liked” pages seem random
    • Featured photos seem random
    • No “Like Us” page
  • 19
    adidasOriginals
    facebook.com/adidasoriginals
    9.5 million fans
    27K daily growth
    • Exclusive content for fans
    • Good use of profile photo
    • Conversational tone
    • Content features product
    • Good use of featured photos
    • Posts per week: 10-15
    • No “Like Us” page
    • “Liked” pages seem random
  • 20
    Xbox
    facebook.com/xbox
    9.0 million fans
    18K daily growth
    • Good content, relevant to fans
    • Exclusive offers
    • Video trailers, tips
    • Featured events
    • Relevant featured “Likes”
    • Unique content for different audience
    • Posts per week: 10-20
    • Profile photo could be better
    • Featured photos seem random
    • No “Like Us” page
  • 37
  • Use profile photo and featured photos effectively
    Create well-written, conversational status updates
    Create custom offers that visitors find valuable
    Share inside information and unique assets
    Feature user-generated content
    Make sure content maps to brand campaign
    Acknowledge your biggest fans
    Invite visitors to “Like” your Page
    Link to online and offline events
    What We Learn from the Top 20
  • Pop QuizWhich of these brands are in the Top 10?
    40
    Total “Likes” of Top 10:
    212 million
    http://statistics.allfacebook.com/pages/leaderboard
  • 41
    John Porcaro
    Director of Social Media
    www.facebook.com/johnporcaro