Top 20 Facebook Brand Sites (Metia, Inc., March 2011, John Porcaro)

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A look at the top 20 Facebook Brand Pages, as of March 2011.

Tips from the leaders:

Invite visitors to “Like” your Page
Create well-written, “human” status updates
Create custom offers that visitors find valuable
Share inside information and unique assets
Feature user-generated content
Create “sharable” apps that are social by design
Make sure content maps to brand campaign
Create an emotional connection
Acknowledge your biggest fans
Engage across your online properties
Link to online and offline events
Enhance the offline experience online

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Top 20 Facebook Brand Sites (Metia, Inc., March 2011, John Porcaro)

  1. 1. Top 20 Facebook Brand Pagesand a few things we learn from themMarch 15, 2011Presented by:John Porcaro, Director of Social MediaMetia, Inc., Kirkland Washington1 © Metia, Inc. | 15 March 2011
  2. 2. Pop QuizWhich of these brands are in the Top 10?2 © Metia, Inc. | 15 March 2011 http://statistics.allfacebook.com/pages/leaderboard
  3. 3. Facebook Top 10 Numbers 1-10Coca-Cola 23.0 Starbucks MILLION 19.9 Disney Oreo MILLION 17.8 17.0 Red Bull MILLION MILLION Skittles Converse 15.7 All Stars Victoria’s MILLION 15.5 Converse Secret MILLION 13.4 iTunes MILLION 11.8 11.7 MILLION MILLION 11.0 MILLION © Metia, Inc. | 15 March 2011 March 14, 2011 http://statistics.allfacebook.com/pages/leaderboard
  4. 4. Facebook Top 20 Numbers 11-20Windows LiveMessenger iPod PlayStation Victoria’s 9.9 9.8 Pringles Secret MILLION Monster MILLION 9.7 9.4 Pink Ferrero Dr. Pepper MILLION MILLION 8.8 Rocher Nutella Disneyland MILLION 8.2 8.1 MILLION MILLION 7.9 7.8 7.8 MILLION MILLION MILLION © Metia, Inc. | 15 March 2011 March 14, 2011 http://statistics.allfacebook.com/pages/leaderboard
  5. 5. Coca-ColaC 1 Use all 180x540px for your profile photo Feature User Generated Content… © Metia, Inc. | 15 March 2011
  6. 6. Coke’s Page Creators are Fans (video)© Metia, Inc. | 15 March 2011
  7. 7. Starbucks 2 Well-written status updates… © Metia, Inc. | 15 March 2011
  8. 8. Comments, Likes show up in Newsfeed…© Metia, Inc. | 15 March 2011
  9. 9. Like, Comment, Post, Share 19.9 million people in Newsfeed 9,417 “Likes” 632 Comments The average Facebook 1.3 million “Friend” newsfeeds user has 130 Friends © Metia, Inc. | 15 March 2011
  10. 10. Disney 3 Great use of “Social Graph” APIEngage across all your properties, cross-sell © Metia, Inc. | 15 March 2011
  11. 11. Disney Share Company Assets Feature inside information that fans appreciate © Metia, Inc. | 15 March 2011
  12. 12. Oreo 4 Invite visitors engage with your Page Share the spotlight with your Fans Another good use of the Profile photo © Metia, Inc. | 15 March 2011
  13. 13. Red Bull 5 Invite the “Like” Don’t be too subtle! © Metia, Inc. | 15 March 2011
  14. 14. Use Events to keep brand highlighted© Metia, Inc. | 15 March 2011
  15. 15. Red Bull features lots of local events© Metia, Inc. | 15 March 2011
  16. 16. Skittles 6 Campaign to get people to “Like” your page (video) © Metia, Inc. | 15 March 2011
  17. 17. Strategically place “Dog Whistles” Use dot.com toengage on Facebook Share content across sites Comments, Likes show up in Newsfeed © Metia, Inc. | 15 March 2011
  18. 18. Converse All Stars 7 Don’t forget to tie back to sales Use celebrity content, exclusive insider info © Metia, Inc. | 15 March 2011
  19. 19. Converse 8 Develop useful and fun apps Comments, Likes show up in Newsfeed © Metia, Inc. | 15 March 2011
  20. 20. Victoria’s Secret 9Engage Fans with live chat Use multiple platforms © Metia, Inc. | 15 March 2011
  21. 21. Keep your 5 photos current, tied tocampaign if you can Offer free digital downloads Good use of photos to highlight a post © Metia, Inc. | 15 March 2011
  22. 22. iTunes Create exclusive offers 10 Post useful info, Offer free content update regularly © Metia, Inc. | 15 March 2011
  23. 23. Windows Live Messenger 11 Host a fun app that’s SOCIAL at its core… © Metia, Inc. | 15 March 2011
  24. 24. Windows Live Messenger Share the spotlight with your Fans… © Metia, Inc. | 15 March 2011
  25. 25. © Metia, Inc. | 15 March 2011
  26. 26. iPod 12 Post exclusive or free content worth sharing © Metia, Inc. | 15 March 2011
  27. 27. Playstation 13 Host an Online Event Create and post useful information Feature inside info, screens, videos © Metia, Inc. | 15 March 2011
  28. 28. Pringles 14 Make comments and questions witty Feature a partner relationship © Metia, Inc. | 15 March 2011
  29. 29. Monster Energy Integrate current messaging with profile photo 15 Post content from sponsored events Share lots of photos, from events, promotions © Metia, Inc. | 15 March 2011
  30. 30. Victoria’s Secret Pink 16 Host a sharable appwith a social message Create special offers for Friends/Fans © Metia, Inc. | 15 March 2011
  31. 31. © Metia, Inc. | 15 March 2011
  32. 32. © Metia, Inc. | 15 March 2011
  33. 33. Dr. Pepper 17 Keep your profile status “human” © Metia, Inc. | 15 March 2011
  34. 34. Ask for feedback… …you can learn a lot by listening.© Metia, Inc. | 15 March 2011
  35. 35. Ferrero Rocher 18 Sometimes, you get lucky © Metia, Inc. | 15 March 2011
  36. 36. …even if the content isn’t very good© Metia, Inc. | 15 March 2011
  37. 37. People who use a product “Like” it© Metia, Inc. | 15 March 2011 DDB OpinionWay Facebook and Brands, Oct 2010
  38. 38. People who “Like” a product recommend it© Metia, Inc. | 15 March 2011 DDB OpinionWay Facebook and Brands, Oct 2010
  39. 39. 19 Create an integrated app using Facebook API© Metia, Inc. | 15 March 2011
  40. 40. © Metia, Inc. | 15 March 2011
  41. 41. Brand messaging shows up in your Friends’ news feed© Metia, Inc. | 15 March 2011
  42. 42. Disneyland 20 Create an emotional connection © Metia, Inc. | 15 March 2011
  43. 43. Enhance the offline experience© Metia, Inc. | 15 March 2011
  44. 44. Starburst BONUS 21 Be consistent with overall brand message © Metia, Inc. | 15 March 2011
  45. 45. Feature customer’s support of your message© Metia, Inc. | 15 March 2011
  46. 46. v Host unique celebrity content that supports key message © Metia, Inc. | 15 March 2011
  47. 47. Support across all media and channels© Metia, Inc. | 15 March 2011
  48. 48. What We Learn from the Top 20●Invite visitors to “Like” your ●Make sure content maps to Page brand campaign●Create well-written, ●Create an emotional “human” status updates connection●Create custom offers that ●Acknowledge your biggest visitors find valuable fans●Share inside information ●Engage across your online and unique assets properties●Feature user-generated ●Link to online and offline content events●Create “sharable” apps that ●Enhance the offline are social by design experience online © Metia, Inc. | 15 March 2011
  49. 49. Pop QuizWhich of these brands are in the Top 10? Total “Likes” of Top 10: 157,306,17749 © Metia, Inc. | 15 March 2011 http://statistics.allfacebook.com/pages/leaderboard
  50. 50. www.facebook.com/johnporcaroJohn PorcaroDirector of Social Media50 © Metia, Inc. | 15 March 2011

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