Wednesday, June 20, 2012   1
1.Sync History    2.Copyright Overview    3.Music Library    (Retitling Shenanigans)    4.About MusicSynk    5. Walkthroug...
Sync HistoryWednesday, June 20, 2012                  3
The #1 Revenue Source                in the Music IndustryWednesday, June 20, 2012                4
Wednesday, June 20, 2012   5
Wednesday, June 20, 2012   6
"We have Today’s              21st century           musicians having to            use 20th century                 tools...
Sync licensing for the 21st CenturyWednesday, June 20, 2012                 8
One of the questions we         asked, is “What would a       ‘BMI’ or ‘ASCAP’ look like,      if it were created today, b...
But with todays tools....               adding transparency,               copyright integrity,               actually emp...
Copyright                           OverviewWednesday, June 20, 2012               11
Wednesday, June 20, 2012   12
Copyright Income Performance Mechanical                              Sync   -Radio Performance          -Physical CDs, and...
Wednesday, June 20, 2012   14
Wednesday, June 20, 2012   15
High Quality High Price    Hits   Qu a       lityLesser Known  Low Value                                  Spe             ...
Music Library,               (Retitling, Derivative Copyright)                           ShenanigansWednesday, June 20, 20...
•      MusicSynk is nothing like a music        Library •      The ‘Arranged Marriage’ model •      take up to 80% of each...
We believe that copyright owners      - all writers, artists, musicians,    publishers, and labels should have       equal...
CD Sales:                 Statutory Mechanical:                     9.1 cents/songWednesday, June 20, 2012                ...
Selling full albums for as          little as $0.25    3000 Artists release new        CDs every weekWednesday, June 20, 2...
1200 YouTube         performances = $ 2.32Wednesday, June 20, 2012         22
PROs:                      "weighted" averageWednesday, June 20, 2012                   23
5,000 track downloads             generates $3,487.  Wednesday, June 20, 2012           24
If you listen to an album                   1,000 times            (once a day for 3 years)              the artist earns ...
PANDORA:               $0.0025 per stream...                1/400th of a cent.Wednesday, June 20, 2012               26
Sync Rate Ranges                           film              gaming         $10,000-50, 000            $2,000-5, 000       ...
About MusicSynkWednesday, June 20, 2012   28
MusicSynk is a suite of tools for     licensing professionals. A convergence of a dozen fractured  processes, and organize...
MusicSynk Users are:•Premium/Mid level Music Publishers whowould NEVER use a library.•Graduated from: Music Libraries, Ret...
INNOVATING         SYNC LICENSING            WITHOUT           SACRIFICING             RIGHTSWednesday, June 20, 2012   31
Platform                           WalkthroughWednesday, June 20, 2012                 32
Your Copyright                            Your Terms                            Your IncomeWednesday, June 20, 2012       ...
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Techville 2012 MusicSynk - Sync Rights Organization Presentation Slides

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About MusicSynk
MusicSynk is a next generation licensing accelerator platform, focused on copyright Integrity, user transparency, and innovative feature sets for copyright owners and music supervisors. MusicSynk is a convergence of a dozen fractured processes, and organizes them into a noise free workflow management space.

Company Overview
MusicSynk gives copyright owners control of their content in previously unavailable ways. Each proprietary MusicSynk module is designed to remove or accelerate 40+ previously fractured steps into an organized process that shortens the distance between your copyrights and global licensees.



TechVille, formerly known as Technology Nashville, is NTC’s annual
flagship event focusing on the state of technology in our region and
highlighting technology innovation, talent, and entrepreneurship. The
event draws tech professionals and community leaders – from senior level executives to the front line
creative class.

TechVille will include keynote and breakout sessions addressing today’s
top tech trends including mobility, analytics, social and digital media,
innovation, and tech talent. The theme for this year’s event is Tech Doers,
Dreamers, and Drivers and includes three new exciting components.

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Techville 2012 MusicSynk - Sync Rights Organization Presentation Slides

  1. 1. Wednesday, June 20, 2012 1
  2. 2. 1.Sync History 2.Copyright Overview 3.Music Library (Retitling Shenanigans) 4.About MusicSynk 5. WalkthroughWednesday, June 20, 2012 2
  3. 3. Sync HistoryWednesday, June 20, 2012 3
  4. 4. The #1 Revenue Source in the Music IndustryWednesday, June 20, 2012 4
  5. 5. Wednesday, June 20, 2012 5
  6. 6. Wednesday, June 20, 2012 6
  7. 7. "We have Today’s 21st century musicians having to use 20th century tools."Wednesday, June 20, 2012 7
  8. 8. Sync licensing for the 21st CenturyWednesday, June 20, 2012 8
  9. 9. One of the questions we asked, is “What would a ‘BMI’ or ‘ASCAP’ look like, if it were created today, but in the SYNC vertical”.Wednesday, June 20, 2012 9
  10. 10. But with todays tools.... adding transparency, copyright integrity, actually empowering users, rather than un- empowering users”.Wednesday, June 20, 2012 10
  11. 11. Copyright OverviewWednesday, June 20, 2012 11
  12. 12. Wednesday, June 20, 2012 12
  13. 13. Copyright Income Performance Mechanical Sync -Radio Performance -Physical CDs, and -Film & TV and Streaming Royalties Digital Downloads -Advertising -Gaming -OnlineWednesday, June 20, 2012 13
  14. 14. Wednesday, June 20, 2012 14
  15. 15. Wednesday, June 20, 2012 15
  16. 16. High Quality High Price Hits Qu a lityLesser Known Low Value Spe Slow ed FastWednesday, June 20, 2012 16
  17. 17. Music Library, (Retitling, Derivative Copyright) ShenanigansWednesday, June 20, 2012 17
  18. 18. • MusicSynk is nothing like a music Library • The ‘Arranged Marriage’ model • take up to 80% of each sync & ask to OWN part of the copyright • Zero TransparencyWednesday, June 20, 2012 18
  19. 19. We believe that copyright owners - all writers, artists, musicians, publishers, and labels should have equal access to this valuable channel of distribution without having to give up rights.Wednesday, June 20, 2012 19
  20. 20. CD Sales: Statutory Mechanical: 9.1 cents/songWednesday, June 20, 2012 20
  21. 21. Selling full albums for as little as $0.25 3000 Artists release new CDs every weekWednesday, June 20, 2012 21
  22. 22. 1200 YouTube performances = $ 2.32Wednesday, June 20, 2012 22
  23. 23. PROs: "weighted" averageWednesday, June 20, 2012 23
  24. 24. 5,000 track downloads generates $3,487.  Wednesday, June 20, 2012 24
  25. 25. If you listen to an album 1,000 times (once a day for 3 years) the artist earns $29.47.Wednesday, June 20, 2012 25
  26. 26. PANDORA: $0.0025 per stream... 1/400th of a cent.Wednesday, June 20, 2012 26
  27. 27. Sync Rate Ranges film gaming $10,000-50, 000 $2,000-5, 000 tv/cable advertising National ad, $125K-370K+ $1,000-15, 000 Super Bowl, $250k +Wednesday, June 20, 2012 27
  28. 28. About MusicSynkWednesday, June 20, 2012 28
  29. 29. MusicSynk is a suite of tools for licensing professionals. A convergence of a dozen fractured processes, and organizes them into a noise free workflow management space.Wednesday, June 20, 2012 29
  30. 30. MusicSynk Users are:•Premium/Mid level Music Publishers whowould NEVER use a library.•Graduated from: Music Libraries, RetitlingModel, and Derivative Copyright Agencies, et al.•Top Tier Supervisors at Advertising Agencies,Film and Television, and Networks.Wednesday, June 20, 2012 30
  31. 31. INNOVATING SYNC LICENSING WITHOUT SACRIFICING RIGHTSWednesday, June 20, 2012 31
  32. 32. Platform WalkthroughWednesday, June 20, 2012 32
  33. 33. Your Copyright Your Terms Your IncomeWednesday, June 20, 2012 33

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