Innovating                         Entertainment            MusicRow 2.0 -How Nashville keeps the title of "MusicCity" In ...
Focus Areas                                            L ook Back        3 E ra s o f E n t e rt a i n m e n t I n n ov a ...
John Pisciotta Biography•       Founder - CEO at MusicSynk.com•       Entrepreneur in Residence at Blue Arc Capital•      ...
Interviewer: “What do you think is the     biggest problem plaguing the music             business right now?        Reply...
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011                              ...
A Look Back                         by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27...
3 Eras of                         Entertainment                           Innovation                         by John Pisci...
The First Era                                     • Physical experience only                                     • Sheet m...
The Second Era• innovation that came out of the industrial age• driven by physical product and radio• platinum records - t...
Now Entering a Third Grand Era of Music • Structural, not cyclical change for global entertainment      & media industry• ...
A Look Around                         by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March ...
Disruptive/Opportunities                                   Data, Stats, Facts• Music is the most popular category on  Yout...
Performance Mechanical                                             Sync                         Touring                4 0...
The Romantic And       the Revolutionary                  -2 Schools of Thought                         by John Pisciotta ...
Romanticize the past             Mantra: Everything New Sucks                           by John Pisciotta www.ripcordenter...
The past is always                     better than the future                         by John Pisciotta www.ripcordenterta...
Everything Should be “Free”      Mantra: Record Labels are Evil!                         by John Pisciotta www.ripcordente...
•“I really like the house you built”•“I think I should have it”•“Your wrong for saying I shouldnt have it”•In reality, Rea...
Both are Incorrect                          by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, ...
3rd Way• The heavy lifting         • Deep domain experiences         • Can see around corners         • Vision>Committee  ...
The ability to process change,    even better to drive change in    an entertainment ecosystem is        now the golden go...
THESIS                         by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 201...
Innovation is the new Black                         by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011...
“Unknowingly ‘Creativity’ has harmed the   entertainment space, or maybe betterstated, a hyper-focus or dependence,on crea...
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011                              ...
If Nashville plays by an                outdated rule book,                with low innovation.               We will no l...
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011                              ...
“Innovation is now                 recognized as the single                most important ingredient in                  a...
The                           Innovation                            Equation                         by John Pisciotta www...
Richard Florida, the  sociologist who studies  creative economies, has      called Nashville"the Silicon Valley of music."...
the balance between                             creativity and                              innovation?                   ...
Previous Era                         Creativity                                       Innovation                         b...
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011                              ...
Next/Current Model                         Creativity                                                                    I...
Clive Davis                         by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27...
Marc Andreessen                         by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, Marc...
Clive Davis                         +Marc Andreessen                          by John Pisciotta www.ripcordentertainmnent....
A Look Inward                         by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March ...
Entertainment                          Innovation Matrix                                                                  ...
Asset                Shiny Objects                                             Collectors                         by John ...
Shiny Objects              • TechEnthusiasts              • Fan Boys              • Hobbyists              • Bleeding Edge...
Creative Genius                                                                            Asset                Shiny Obje...
Creative Genius • Musicians, Producers, Writers, SEO, Developers • Focused Knowledge Workers • Hired Guns-Work For Hire • ...
Creative Genius                                                                            Asset               Shiny Objec...
Asset Collectors•      Labels, Publishers• Hit Driven Model• Own/Dont Create• Lead the previous Era                       ...
Scaleable              Creative Genius                                  Innovations                                       ...
Scalable Innovations    •       the next.....         •   ASCAP         •   Harry Fox Agency         •   Clear Channels   ...
“Innovation          distinguishes between a          leader and a follower.” -                  Steve Jobs               ...
Scaleable              Creative Genius                                  Innovations                                       ...
 Nashvilles first generation of successful,    profitable, innovative companies                         by John Pisciotta ww...
 Nashvilles first generation of successful,    profitable, innovative companies                         by John Pisciotta ww...
Recent citywide                         collaboration efforts                         by John Pisciotta www.ripcordenterta...
3 Things                     Change the World                       Create Value                        Have Fun          ...
Ask of you:• To be apart a adventure that can change the world• Do work like you never done before• To be proud of what yo...
all that we have been            or done        is in the past,the future starts today                         by John Pis...
John Pisciotta   •  john@ripcordentertainment.com   • http://johnpisciotta.com/   • http://www.ripcordentertainment.com/  ...
Innovating                         Entertainment            MusicRow 2.0 -How Nashville keeps the title of "MusicCity" In ...
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Innovating Entertainment - MusicRow 2.0, How Nashville keeps the title of "Music City" In the New Entertainment World

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Innovating
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MusicRow 2.0 -
How Nashville keeps the title of "Music City" In the New Entertainment World

PodCamp Nashville 2011

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Innovating Entertainment - MusicRow 2.0, How Nashville keeps the title of "Music City" In the New Entertainment World

  1. 1. Innovating Entertainment MusicRow 2.0 -How Nashville keeps the title of "MusicCity" In the New Entertainment World PodCamp Nashville 2011 by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 1
  2. 2. Focus Areas L ook Back 3 E ra s o f E n t e rt a i n m e n t I n n ov a t i o n L o o k A ro u n d E nt ert a i nmen t D i s ru pt i o n L ook In En tert a i nment In n ov a t i o n M a t ri x L o o k Fo r w a rd Why now is the best time for In novat i ng E n t ert a i n men t Q&A by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 2
  3. 3. John Pisciotta Biography• Founder - CEO at MusicSynk.com• Entrepreneur in Residence at Blue Arc Capital• Managing Partner, Ripcord Entertainment Companies - focused on building future facing media companies• American Music Award, song of the year & video of the year nominations, Pink, Vince Gill, Amy Grant, Richard Marx, Steven Chapman, Stone Cold Steve Austin, MTV, CNN, ESPN, Peter Cetera, Michael Omartian, Adam Anders (Glee) Jay Demarcus (Rascal Flats) • Co-author, The Fear Killer - how to dismantle fear in your daily living, dreaming and doing• Organizer - Innovation Group Nashville• contact: john@ripcordentertainment.com by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 3
  4. 4. Interviewer: “What do you think is the biggest problem plaguing the music business right now? Reply: “A lack of understanding that we’re no longer a music business”. Manager, Scooter Braun, in Billboard by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 4
  5. 5. by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 5
  6. 6. A Look Back by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 6
  7. 7. 3 Eras of Entertainment Innovation by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 7
  8. 8. The First Era • Physical experience only • Sheet music and player pianos by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 8
  9. 9. The Second Era• innovation that came out of the industrial age• driven by physical product and radio• platinum records - top 40 radio• Innovation  <  Creativity• repeatable-formula by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 9
  10. 10. Now Entering a Third Grand Era of Music • Structural, not cyclical change for global entertainment & media industry• In some ways this could be called “the perfect storm”• The previous 2 eras were built for a unconnected world• Rare opportunity by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 10
  11. 11. A Look Around by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 11
  12. 12. Disruptive/Opportunities Data, Stats, Facts• Music is the most popular category on Youtube accounting for 31% of all views• 10 Billion Videos Streamed Last Month In U.S. - Live Video Streaming up 600%• Livevs. 09 and sold 16%3% more concerts in 10 Nation promoted less tickets• Half of the world is under the age of 25• The previous world was built for a unconnected industry by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 12
  13. 13. Performance Mechanical Sync Touring 4 0 M 50% B 2.9B .5 $$ 9 ro p $2 Collects from d Market -Radio Performance Collects from Collects from fell 12 percent Royalties -Physical CDs -Film & TV -Advertising -Video Gaming -ASCAP -BMI -Harry Fox Agency -SESAC by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 13
  14. 14. The Romantic And the Revolutionary -2 Schools of Thought by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 14
  15. 15. Romanticize the past Mantra: Everything New Sucks by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 15
  16. 16. The past is always better than the future by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 16
  17. 17. Everything Should be “Free” Mantra: Record Labels are Evil! by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 17
  18. 18. •“I really like the house you built”•“I think I should have it”•“Your wrong for saying I shouldnt have it”•In reality, Real Estate is like Music Copyrights... •Some very valuable, and some are not by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 18
  19. 19. Both are Incorrect by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 19
  20. 20. 3rd Way• The heavy lifting • Deep domain experiences • Can see around corners • Vision>Committee • Bias towards action • Take the best parts offorward model and Innovate the previous • Thinks like an owner • Trust the future by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 20
  21. 21. The ability to process change, even better to drive change in an entertainment ecosystem is now the golden goose. by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 21
  22. 22. THESIS by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 22
  23. 23. Innovation is the new Black by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 23
  24. 24. “Unknowingly ‘Creativity’ has harmed the entertainment space, or maybe betterstated, a hyper-focus or dependence,on creativity is no longer adequate. Innovation is the new normal, for any entertainment city. Innovation, in a sense, has to be re-introduced into the eco-system.” by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 24
  25. 25. by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 25
  26. 26. If Nashville plays by an outdated rule book, with low innovation. We will no longer be considered ‘Music City’. by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 26
  27. 27. by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 27
  28. 28. “Innovation is now recognized as the single most important ingredient in any modern economy” British publication The Economist by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 28
  29. 29. The Innovation Equation by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 29
  30. 30. Richard Florida, the sociologist who studies creative economies, has called Nashville"the Silicon Valley of music." by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011 Sunday, March 27, 2011 30
  31. 31. the balance between creativity and innovation? by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 31
  32. 32. Previous Era Creativity Innovation by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 32
  33. 33. by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 33
  34. 34. Next/Current Model Creativity Innovation by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 34
  35. 35. Clive Davis by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 35
  36. 36. Marc Andreessen by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 36
  37. 37. Clive Davis +Marc Andreessen by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 37
  38. 38. A Look Inward by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 38
  39. 39. Entertainment Innovation Matrix Scaleable Creative Genius Innovations I n n o v a Asset t Shiny Objects Collectors i o n Scaleable by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 39
  40. 40. Asset Shiny Objects Collectors by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 40
  41. 41. Shiny Objects • TechEnthusiasts • Fan Boys • Hobbyists • Bleeding Edge • rarely execute by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 41
  42. 42. Creative Genius Asset Shiny Objects Collectors by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 42
  43. 43. Creative Genius • Musicians, Producers, Writers, SEO, Developers • Focused Knowledge Workers • Hired Guns-Work For Hire • Service-Based Business • Low Risk-Many Competitors • Create/Dont Own • Own a “job” by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 43
  44. 44. Creative Genius Asset Shiny Objects Collectors by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 44
  45. 45. Asset Collectors• Labels, Publishers• Hit Driven Model• Own/Dont Create• Lead the previous Era by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 45
  46. 46. Scaleable Creative Genius Innovations Asset Shiny Objects Collectors by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 46
  47. 47. Scalable Innovations  • the next..... • ASCAP • Harry Fox Agency • Clear Channels • Better Faster Smarter • Global Reach • Team>Talent • Team Small-User Base Huge • High reward • Fix a BIG! problem • These are new white spaces that have become available. by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 47
  48. 48. “Innovation distinguishes between a leader and a follower.” - Steve Jobs by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 48
  49. 49. Scaleable Creative Genius Innovations Asset Shiny Objects Collectors by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 49
  50. 50.  Nashvilles first generation of successful, profitable, innovative companies by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 50
  51. 51.  Nashvilles first generation of successful, profitable, innovative companies by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 51
  52. 52. Recent citywide collaboration efforts by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 52
  53. 53. 3 Things Change the World Create Value Have Fun by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 53
  54. 54. Ask of you:• To be apart a adventure that can change the world• Do work like you never done before• To be proud of what you create• Think like an owner• Build something you will fight for everyday• Do you best work of you career....• so far. by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 54
  55. 55. all that we have been or done is in the past,the future starts today by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 55
  56. 56. John Pisciotta •  john@ripcordentertainment.com • http://johnpisciotta.com/ • http://www.ripcordentertainment.com/ • http://www.musicsynk.com/ by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 56
  57. 57. Innovating Entertainment MusicRow 2.0 -How Nashville keeps the title of "MusicCity" In the New Entertainment World PodCamp Nashville 2011 by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 57
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