Innovating Entertainment - MusicRow 2.0, How Nashville keeps the title of "Music City" In the New Entertainment World

Innovating Entertainment MusicRow 2.0 -How Nashville keeps the title of "MusicCity" In the New Entertainment World PodCamp Nashville 2011 by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 1

Focus Areas L ook Back 3 E ra s o f E n t e rt a i n m e n t I n n ov a t i o n L o o k A ro u n d E nt ert a i nmen t D i s ru pt i o n L ook In En tert a i nment In n ov a t i o n M a t ri x L o o k Fo r w a rd Why now is the best time for In novat i ng E n t ert a i n men t Q&A by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 2

John Pisciotta Biography• Founder - CEO at MusicSynk.com• Entrepreneur in Residence at Blue Arc Capital• Managing Partner, Ripcord Entertainment Companies - focused on building future facing media companies• American Music Award, song of the year & video of the year nominations, Pink, Vince Gill, Amy Grant, Richard Marx, Steven Chapman, Stone Cold Steve Austin, MTV, CNN, ESPN, Peter Cetera, Michael Omartian, Adam Anders (Glee) Jay Demarcus (Rascal Flats) • Co-author, The Fear Killer - how to dismantle fear in your daily living, dreaming and doing• Organizer - Innovation Group Nashville• contact: john@ripcordentertainment.com by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 3

Interviewer: “What do you think is the biggest problem plaguing the music business right now? Reply: “A lack of understanding that we’re no longer a music business”. Manager, Scooter Braun, in Billboard by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 4

by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 5

A Look Back by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 6

3 Eras of Entertainment Innovation by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 7

The First Era • Physical experience only • Sheet music and player pianos by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 8

The Second Era• innovation that came out of the industrial age• driven by physical product and radio• platinum records - top 40 radio• Innovation < Creativity• repeatable-formula by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 9

Now Entering a Third Grand Era of Music • Structural, not cyclical change for global entertainment & media industry• In some ways this could be called “the perfect storm”• The previous 2 eras were built for a unconnected world• Rare opportunity by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 10

A Look Around by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 11

Disruptive/Opportunities Data, Stats, Facts• Music is the most popular category on Youtube accounting for 31% of all views• 10 Billion Videos Streamed Last Month In U.S. - Live Video Streaming up 600%• Livevs. 09 and sold 16%3% more concerts in 10 Nation promoted less tickets• Half of the world is under the age of 25• The previous world was built for a unconnected industry by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 12

Performance Mechanical Sync Touring 4 0 M 50% B 2.9B .5 $$ 9 ro p $2 Collects from d Market -Radio Performance Collects from Collects from fell 12 percent Royalties -Physical CDs -Film & TV -Advertising -Video Gaming -ASCAP -BMI -Harry Fox Agency -SESAC by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 13

The Romantic And the Revolutionary -2 Schools of Thought by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 14

Romanticize the past Mantra: Everything New Sucks by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 15

The past is always better than the future by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 16

Everything Should be “Free” Mantra: Record Labels are Evil! by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 17

•“I really like the house you built”•“I think I should have it”•“Your wrong for saying I shouldnt have it”•In reality, Real Estate is like Music Copyrights... •Some very valuable, and some are not by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 18

Both are Incorrect by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 19

3rd Way• The heavy lifting • Deep domain experiences • Can see around corners • Vision>Committee • Bias towards action • Take the best parts offorward model and Innovate the previous • Thinks like an owner • Trust the future by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 20

The ability to process change, even better to drive change in an entertainment ecosystem is now the golden goose. by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 21

THESIS by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 22

Innovation is the new Black by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 23

“Unknowingly ‘Creativity’ has harmed the entertainment space, or maybe betterstated, a hyper-focus or dependence,on creativity is no longer adequate. Innovation is the new normal, for any entertainment city. Innovation, in a sense, has to be re-introduced into the eco-system.” by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 24

If Nashville plays by an outdated rule book, with low innovation. We will no longer be considered ‘Music City’. by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 26

“Innovation is now recognized as the single most important ingredient in any modern economy” British publication The Economist by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 28

The Innovation Equation by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 29

Richard Florida, the sociologist who studies creative economies, has called Nashville"the Silicon Valley of music." by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011 Sunday, March 27, 2011 30

the balance between creativity and innovation? by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 31

Previous Era Creativity Innovation by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 32

Next/Current Model Creativity Innovation by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 34

Clive Davis by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 35

Marc Andreessen by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 36

Clive Davis +Marc Andreessen by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 37

A Look Inward by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 38

Entertainment Innovation Matrix Scaleable Creative Genius Innovations I n n o v a Asset t Shiny Objects Collectors i o n Scaleable by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 39

Asset Shiny Objects Collectors by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 40

Shiny Objects • TechEnthusiasts • Fan Boys • Hobbyists • Bleeding Edge • rarely execute by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 41

Creative Genius Asset Shiny Objects Collectors by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 42

Creative Genius • Musicians, Producers, Writers, SEO, Developers • Focused Knowledge Workers • Hired Guns-Work For Hire • Service-Based Business • Low Risk-Many Competitors • Create/Dont Own • Own a “job” by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 43

Creative Genius Asset Shiny Objects Collectors by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 44

Asset Collectors• Labels, Publishers• Hit Driven Model• Own/Dont Create• Lead the previous Era by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 45

Scaleable Creative Genius Innovations Asset Shiny Objects Collectors by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 46

Scalable Innovations • the next..... • ASCAP • Harry Fox Agency • Clear Channels • Better Faster Smarter • Global Reach • Team>Talent • Team Small-User Base Huge • High reward • Fix a BIG! problem • These are new white spaces that have become available. by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 47

“Innovation distinguishes between a leader and a follower.” - Steve Jobs by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 48

Scaleable Creative Genius Innovations Asset Shiny Objects Collectors by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 49

Nashvilles ﬁrst generation of successful, proﬁtable, innovative companies by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 50

Nashvilles ﬁrst generation of successful, proﬁtable, innovative companies by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 51

Recent citywide collaboration efforts by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 52

3 Things Change the World Create Value Have Fun by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 53

Ask of you:• To be apart a adventure that can change the world• Do work like you never done before• To be proud of what you create• Think like an owner• Build something you will ﬁght for everyday• Do you best work of you career....• so far. by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 54

all that we have been or done is in the past,the future starts today by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 55

John Pisciotta • john@ripcordentertainment.com • http://johnpisciotta.com/ • http://www.ripcordentertainment.com/ • http://www.musicsynk.com/ by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 56

Innovating Entertainment MusicRow 2.0 -How Nashville keeps the title of "MusicCity" In the New Entertainment World PodCamp Nashville 2011 by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011Sunday, March 27, 2011 57

Innovating Entertainment - MusicRow 2.0, How Nashville keeps the title of "Music City" In the New Entertainment World

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Innovating Entertainment - MusicRow 2.0, How Nashville keeps the title of "Music City" In the New Entertainment World Webinar Transcript

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