Harnessing the Power of the Hashtag - SUNYCUAD 2015
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If you’re trying to reach more students and alumni on social media, then a Social Media Hub is the perfect tool. Attendees will learn current best practices, industry trends and how to harness the power of a collective hashtag. Discover how to empower your audiences to share their stories to a central hub and how your staff can control the approval process. The session will focus on Facebook, Twitter, and Instagram, but will mention other popular networks and tricks to send content to your hub. You’ll also learn ways to run a successful giving campaign to engage both alumni and donors.
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Harnessing the Power of the Hashtag - SUNYCUAD 2015
- 1. Harnessing the Power of the Hashtag #SUNYCUAD John Oles Social Media Manager SUNY New Paltz @johnoles
- 2. Today 1.Creating a unique hashtag 2.Launching a social media hub 3.Running a successful campaign @johnoles#sunycuad
- 4. Creating a Unique Hashtag 1.Be (Mostly) Unique 2.Timing Matters – Ramp up! 3.Be Clear, Be Clear, Be Clear 4.Think Through ALL the Implications and Associations 5.Less is More @johnoles#sunycuad
- 7. Social Hub #npsocial Launch – Sept. 1, 2014 Pageviews – 11,215 Avg. time – 3:02 Total posts – 7,202 @johnoles#sunycuad
- 11. Campaign Strategy 1.Pick a theme and stick with it 2.Incentivize followers to use the hashtag 3.Promote your campaign to amplify your reach @johnoles#sunycuad
- 15. Facebook Spent: $60 Reach: 16,608 Clicks: 324 Website Clicks: 186 Post likes: 223 Cost per click: $.25 @johnoles#sunycuad
- 16. Reach: 32,844 Engagements: 638 Total Traffic: 353 Avg. Time on Page: 3:14 Spent: $140 Raised: $2,345 @johnoles#sunycuad
- 17. Summary 1.Stick with your hashtag for the long haul 2.Educate your followers 3.Pay to play! @johnoles#sunycuad