Personal Branding - WDC2010

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONAL BRANDING A SEMI-EDUCATIONAL EXPERIENCE EXAMINING THE ULTIMATE PATH TO FAME, WEALTH AND SUCCESS

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 JOHN O’NOLAN twitter.com/johnonolan RADIIATE WORDPRESS head of operations deputy head of UI group CLIENTS: WRITING: PROJECTS: .com .com

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONAL BRANDING A SEMI-EDUCATIONAL EXPERIENCE EXAMINING THE ULTIMATE PATH TO FAME, WEALTH AND SUCCESS

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 AN AMBIGUOUS TITLE A SLIGHTLY MISLEADING AND SOMEWHAT CHARMING SUBTITLE WHICH MAKES SOME BOLD CLAIMS

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 ELLIOT JAY STOCKS PAUL BOAG JON HICKS MARK BOULTON JEFFREY ZELDMAN ANDY BUDD TIM VAN DAMME CHRIS SPOONER JASON SANTA MARIA CAMERON MOLL ANDY CLARKE RYAN CARSON

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 WEB CELEBS (OH NOES!)

1 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 STAGE 1: WHO ARE THESE PEOPLE? When we’re new to the industry, we don’t understand why these people are well known.

2 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 STAGE 2: OMG I LOVE THEM SO MUCH! Once we discover who these people are, we develop a tremendous respect for all that they’ve accomplished.

3 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 HATE STAGE 3: OMG I LOVE THEM SO MUCH! After a while, we fall out of love. We decide that we know better and they are a bunch of attention seeking idiots. We use the five stages of grief to aid us.

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 1. Denial “These guys know nothing!” 2. Anger “Why can’t they do something worthwhile?” 3. Bargaining “I’m sure if I do something better, people will like me much more.” 4. Depression “It’s not as easy as I first anticipated.” 5. Acceptance “Maybe they deserve some credit...”

4 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 STAGE 4: TURNS OUT THEY’RE REAL PEOPLE Once we’ve gotten past our frustration, we send them an email and get a friendly response. It turns out they’re real people after all.

5 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 STAGE 5: ............................? What happens next is up to you

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 WHAT PERSONAL BRANDING IS NOT

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 HAVING A BRAND PLAN GOOGLE GRADE RETWEETS GROUP DYNAMICS ORGANIZATIONAL STORYTELLING TWITTER FOLLOWERS SINGULAR IDENTITY CORPORATE SUB-BRANDS FAN COUNTS THE ROCKSTAR QUOTIENT

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 FUCK HAVING A BRAND PLAN GOOGLE GRADE RETWEETS GROUP DYNAMICS ORGANIZATIONAL STORYTELLING TWITTER FOLLOWERS SINGULAR IDENTITY THAT CORPORATE SUB-BRANDS FAN COUNTS THE ROCKSTAR QUOTIENT

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 “ You don’t just sign up for a Twitter account and then shit happens.” GARY VAYNERCHUK

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 SO HOW DO YOU BRAND YOURSELF? WHY WOULD YOU WANT TO?

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 2 YEARS AGO: LEFT FULL-TIME EMPLOYMENT Lyrical Media

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 A NATURAL DESIRE TO HELP

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 “ We all die. The goal isn't to live forever, the goal is to create something that will.” CHUCK PALAHNIUK

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 BUILDING MOMENTUM

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 TIME FOR EXPANSION

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 “How did you get so good at personal branding, in so little time?”

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 WHAT IS PERSONAL BRANDING?

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 ELLIOT JAY STOCKS PAUL BOAG JON HICKS MARK BOULTON JEFFREY ZELDMAN ANDY BUDD TIM VAN DAMME CHRIS SPOONER JASON SANTA MARIA CAMERON MOLL ANDY CLARKE RYAN CARSON

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 THE 3 ELEMENTS OF A PERSONAL BRAND

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 1. HAVING A SKILL

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 BE REALLY GOOD AT ONE THING DON’T SETTLE FOR 2ND BEST DO IT DIFFERENTLY

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 2. HAVING A PERSONALITY

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PUT A LITTLE BIT OF YOU INTO IT HAVE AN OPINION RECOGNISE THE VALUE OF CARING

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 3. HAVING A NETWORK

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 GET OUTSIDE YOUR COMFORT ZONE TALK TO EVERYONE ALWAYS TRY TO BE HUMBLE

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 YOU HAVE TO HAVE ALL THREE

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONALITY + SKILL = ARTIST

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 SKILL + NETWORK = BUSINESS

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 NETWORK + PERSONALITY = DOUCHEBAG

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONALITY + NETWORK + SKILL = PERSONAL BRAND

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 ONE MORE THING...

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 BE YOURSELF

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 WHERE’S MY FAME, WEALTH, AND SUCCESS?

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONAL BRANDING WON’T MAKE YOU A SUCCESS

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 BUT IT WILL GIVE YOU MORE OPPORTUNITIES TO MAKE YOURSELF A SUCCESS

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 ANYONE CAN DO IT

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 THANK YOU, FROM JOHN O’NOLAN twitter.com/JohnONolan facebook.com/JohnONolan MY BOOK, COMING SOON: JOHN flickr.com/photos/JohnONolan DESIGNING EMOTION LICENSING: This talk is released under the Creative Commons 3.0 license. All slides and content will be available from john.onolan.org BY JOHN O’NOLAN AND ADII PIENAAR PHOTO CREDITS: Ubisoft, Virgin Atlantic Airways, The New Yorker, Duke SPRING 2011 University, Pierre Vignau, Mr. Kris, Viernest, bread_man_017, Kathleen Conklin, Stefano Mortellaro, OliBac

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Personal Branding - WDC2010

by John O'Nolan on Oct 29, 2010

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Personal Branding - WDC2010 — Presentation Transcript