Hyper-Local Social Media and Healthcare

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30 thoughts and examples for using local content in Twitter to help healthcare organizations.

30 thoughts and examples for using local content in Twitter to help healthcare organizations.

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  • A bit more on this at my website:
    http://john-norris.net/2009/08/18/hyper-local-tweets-for-healthcare-orgs/
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  • 1. @mayoclinic has good info, why should I listen to you?
  • 2. John Norris: Thoughts on Hyper-Local Social Media for Healthcare Organizations
  • 3. All healthcare is local.
  • 4. Social media helps a person participate in a community.
  • 5. Services, like Twitter, allow one to be active in a world- wide community.
  • 6. It's time to think outside the box...
  • 7. ..and into the local community.
  • 8. What might that look like?
  • 9. Here are 30 thoughts and examples.
  • 10. Tell people what is happening around them-
  • 11. BluSam Watch out for the 24 hour flu. Keep those hands washed. Our Pediatric Clinic has seen a lot these last week. Dr DaveC
  • 12. Develop different channels depending on people's needs-
  • 13. BluSamInsider Parking Lots A and B are pretty full at the moment. Try C or the metro. By 2:00pm things should be better- TheParkingLotCrew (JimG)
  • 14. Push the useful information to the edges...
  • 15. BluSam Wiping up after flu? Use bleach with water. 1Tbl bleach + 1 Qrt water. Mix fresh daily. DaveC (Environ Service)
  • 16. ...and give action-
  • 17. BluSamAsthma Grass and mold allergies are up in town. Try staying inside, do not use clothes dried outdoors. (Dr. Morse, Allergist) -JohnN
  • 18. Ask for feedback-
  • 19. BluSamBabies July Lamaze class next Tues. Keep up those exercises! Try the one with the towels and let me know before. CindyB
  • 20. Provide services-
  • 21. BluSamPill 4:30pm. Taken your afternoon pills? Leave them near where you prepare dinner to help remind. (Also KBVR says commute is heavy.) JimB
  • 22. Utilize local resources-
  • 23. BluSamC-vivors New yoga DVD's (“Dr E's Yoga”) at downtown library helps strengthen and calm. Check them out, or buy online. (AnneF, Med Librarian)
  • 24. Introduce people to other places-
  • 25. BluSam Nutritionist Anne says Linda's Deli now has green salads. Ask for lemon water (not on menu.) ~VibinM
  • 26. Introduce people to other people-
  • 27. BluSam Eat fresh and healthy. Blueberries are coming in! Follow @ohsufarmmarket for locally grown foods. SreeK
  • 28. Bring value and engage the community-
  • 29. BlueSamFit Post Office to Central park is ~1 mile, PT's sez add in monkey bars for the upper body. Anyone have a fav routine on the bars? >JaneT<
  • 30. Help people directly-
  • 31. BluSam Too hot? White Top Cinema is air conditioned. Mention JohnN @ BluSam for $1.00 off (sorry, today only, 1st 20 tickets) LuisB
  • 32. Create a community for your guests-
  • 33. BluSamInsider Downstairs Lobby half full. Oldest Mag is only March 09, Nat Geo! Ask reception for a pager -MauraM
  • 34. Mitigate suffering-
  • 35. BluSamInsider Now Showing in our waiting rooms: Pediatrics-cartoons, Lab-news, Ambulatory-meditative. Ask reception for pager to roam free.JimB
  • 36. Value other members in your community...
  • 37. BluSamPill Taken noon pills yet? @GrmaGina says it's her birthday, so raise your glass in a toast! Many happy returns! JackB
  • 38. ...and keep their confidences-
  • 39. BluSamC-vivors Reminder: You are whom you follow. Keep your interests private. No need to Follow my feed. Read it on BluSam website. JillB
  • 40. Enable healing in your community, with or without you-
  • 41. BluSamFit Calming Spaces? East end of Pioneer Park features woods, and tables. (It is a bit remote 'tho) Other places? #CSinCVO Dave PsyD
  • 42. Humanize your organization-
  • 43. BluSam Cardio-Staff Favorite Salad: 2 C Spinach, 1T Balsamic, .5t Tarragon, .5t Sugar, 2 Strawberries. Others? <DrJones>
  • 44. Social media is more like a radio than a book...
  • 45. BluSamInsider Pastor Yahn is in Blood Lab's lobby, and her office hours start at noon. Drop ins welcome. Tell her I said Hi! :-) TimN
  • 46. Social Media is more like a book than a radio-
  • 47. BluSamFit Situp Challenge Week 5. Increase number by ~5%. Do half of them with feet above head on chair. Let me know how that feels! -CindyB-
  • 48. Address current topics in your community, wherever you find them-
  • 49. BluSamFun No offense to the fans, but last night's “Crime Scene Nurse” showed evidence gathering illegal in our state. (Still enjoyed it, 'tho) BillA
  • 50. When you publish is also important-
  • 51. BluSam Still up at this hour? Get 8 hours of sleep. Set routine. Lights out. LizV (Sleep Clinic Tech)
  • 52. If you have a message for only a few, tell everyone why-
  • 53. BluSam ~8% of our town is diabetic. Our hospital cafe lets folk sample helpful dishes. Other healthy restaurants in town to try? -BillA
  • 54. Other messages may need to be private-
  • 55. BluSamFun OK, I take back what I said about “Crime Scene Nurse” (and have DM'd a few folks to be sure we understand each other...srry) BillA
  • 56. Be generous in your apologies-
  • 57. BluSamInsider @CorvallisHealth. Sorry about the wait time in the Lab. Parking lot re- striping caught us. Won't tomorrow! TheParkingLotCrew (JimG)
  • 58. Help people plan a healthy life-
  • 59. BluSam4cast Nxt week:Temps 55-80. Grass pollen high. UV high. Air Quality Good. Flu activity low. <JuanC>
  • 60. You have a lot of experts. Use them. Respect them-
  • 61. BluSamAsthma Lilacs about to bloom. Lavender likely next. -LindaV Grnd Crew Sup
  • 62. Assist guests and help staff-
  • 63. BluSamInsider Can't find the cafeteria? “Bite Food, Rest Contented” Elevator B to the 1st floor, take a Right, to the Cafeteria. Other pneumonics? <RajP>
  • 64. Ask questions-
  • 65. BluSam If Ped clinic stayed open until 9pm, would you mind us not opening until 8am? Just asking... #BluSamHrs (JillF)
  • 66. Be there-
  • 67. BluSamC-vivors MariaJ & I can't make the whole lap swim, but BluSam will sponsor first 3 people who ask us at the event. #LapSwim4Svr <JillC>
  • 68. And most of all...
  • 69. ...celebrate your community-
  • 70. BluSam Tweetup this noon at Central Park bandstand. I'm bringing the fruit pops and icewater. <JohnN>
  • 71. Because all healthcare is local.
  • 72. This slide show is from a presentation based on some ideas I tweet about on @John_Norris #hcsm. The ideas are not platform specific, but are really about a change in perspective. I am a Biomedical Informaticist focused on patient/ provider and patient/patient communication. Feel free to contact me. John-Norris.Net
  • 73. Citations New BluSam icon modified from stevescadman “The Royal Masonic Hospital” http://www.flickr.com/photos/stevecadman/3059533190/ License: CC BY-SA 2.0 New BluSamInsider icon modified from digitalcat “Hospital - Dottore phoning” http://www.flickr.com/photos/14646075@N03/2837124594/ License: CC BY 2.0 BluSamFit icon modified from stevefaeembra “heart texture” http://www.flickr.com/photos/stevefaeembra/3609118442/ License: CC BY 2.0
  • 74. BluSamAsthma icon modified from TheTruthAbout... “no idling” http://www.flickr.com/photos/thetruthabout/2720640440/ License: CC BY-SA 2.0 BluSamFun icon modified from aussiegall “My Old Medicine bottle/ jar collection” http://www.flickr.com/photos/aussiegall/309391023/ License: CC BY 2.0 BluSAmCast icon modified from singsing sky “Darts” http://www.flickr.com/photos/difei/3689643001/ License: CC BY 2.0
  • 75. BluSamC-Vivors: Yellow flowers icon modified from Minds-eye “Wild Flowers” http://www.flickr.com/photos/36703550@N00/2465651761/ License CC BY-SA 2.0 Orange flower icon modified from law keven “Flowers - St Johns Gardens - London, England - Saturday September 1st 2007” http://www.flickr.com/photos/66164549@N00/1308326183/ License: CC BY-SA 2.0 Water lily icon modified from dawnzy58 “A Flower and A Frog” http://www.flickr.com/photos/dawnzy/1120032008/ License CC BY 2.0 Bleach solution from “Healthy Kids, Healthy Care: Cleaning and Sanitizing National Resource Center for Health and Safety in Child Care” http://healthykids.us/chapters/cleaning_pf.htm Accessed July 29.
  • 76. BluSamPill: Alarm clock icon modified from robstephaustralia “Clocks for Den” http://www.flickr.com/photos/robandstephanielevy/3339467182/ License: CC BY 2.0 Big Ben icon modified from Paul8032 “BigBenNoon” http://www.flickr.com/photos/7694225@N04/3285115464/ License: CC BY 2.0 BluSamBabies icon modfied from wwarby “Baby Elephant” http://www.flickr.com/photos/wwarby/2310975386/ License: CC BY 2.0
  • 77. Thoughts on Hyper-Local Social Media for Healthcare Organizations EULA: This slide show is licensed under the Creative Commons Attribution-Share Alike license 3.0 (http://creativecommons.org/licenses/by- sa/3.0/) Individual illustrations have their own licenses as cited. By John Norris john-norris.net ;-)