John Morawski Market Intelligence consultant

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Senior marketing professional with broad experience of more than 30 years in marketing research & intelligence and in marketing (specialised in branding). I bridge deep consumer insights with marketing strategy and implementation. I can add value to challenges related to market and brand positioning, business strategy and tactics. My Brand Concept Platform is a powerful tool that has proven it's utility by several of my clients. Key personal characteristics: a passionate and efficient person; high commitment and integrity; analytical and visionary; result driven, autonomous and flexible; challenger (myself

market research market intelligence marketing marketing research roi market intelligence competitive advantage audit focus groups brand management branding brands brand development brand building marketing management

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About

John Morawski Market Intelligence consultant

Presentations

The Brand Concept Platform - An introduction

Focus groups - An introduction

The Market Intelligence Audit - Introduction

Masterclass Market Intelligence.

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Using the Matrix to Choose Behaviors that Will Move You Toward Your Goals

Meten is weten - Publiek Centraal - Dag 1

How to Be a Better Client

Wave 5 - The Socialisation of Brands