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Jn3800 recap, roundup and futures

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  • 1. JN3800 MULTI-MEDIA ROUND-UP AND FUTURES…
  • 2. Changing media  Forms of media are changing: traditionally separate content is becoming merged and (re)fragmented  Social Media as content tool:  Sourcing  Accessing andformingcommunities  Distribution   Chunked content Establishing a home for long-form content  Specialist sites  News projects  Tablet and Kindle   Immediacy of information: breaking news Catering for search engines: ‘discoverability’ spans SEO and a multiplatform presence
  • 3. Remember this chart…?
  • 4. Newsrooms are faced with less revenue, so…  Costs need to be cut  Content levels need to increase  Consumers increasingly demand immediacy and accuracy  Niche producers pressuring mainstream brands Journalists need to be multi-skilled and multitalented…..
  • 5. Mobile production is one element Contextual link: RTE’s mobile reporting kit
  • 6. Changing consumption mechanisms (and environments)     “Huge growth in take-up of smartphones and tablets is creating a nation of media multitaskers, transforming the traditional living room of our parents and grandparents into a digital media hub.”     Paper Magazine TV PC Games consoles Tablet Smartphone Radio “Tablet computer ownership more than doubled in the past year, and half of owners say they now couldn’t live without their tablet.” Source: Ofcom ‘ The Communication Market report’
  • 7. Ubiquitous Media  Roaming devices  Social Media  Streaming media  Rolling news Multi-tasking media is now part of everyday life “the fusion of media making and using activities over the last few decades can be considered to have taken place in the context of a socio-cultural convergence, where the key categories of human aliveness and activity converged in a concurrent and continuous exposure to, use of, and immersion in media. Manuel Castells (2010[1996]) describes as a culture of real virtuality, where the online world of appearances becomes part of everyday lived experience instead of just existing on our computer and television screens. The twin forces of media artefacts becoming both ubiquituous and somewhat invisible further collide in a contemporary environment of context-aware computing, next-generation networks, and intermedia communications - in other words, an internet of things Mark Deuze
  • 8. Evolving business models • Ad revenue • Donation • Pay walls • Retail and subsidies • User generated content and citizen media • sponsorship • Publically funded “Mobile advertising grew by £323m in 2012 – more than half of all digital advertising growth. Mobile advertising expenditure rose to £526m in 2012, growing 148% from £203m in 2011. The absolute increase of £323m accounted for more than half (53%) of the total 2012 increase in digital advertising spend.” Ofcom
  • 9. Changing innovation: industry experimentation  Rapid prototyping: UsVsTh3m (and behind the scenes)  Collaboration: Hacks and Hackers  Specialisation: Data Store, Data teams  Monetization: Pay walls, Crowdfunding  Analytics: Establishing where the value is  Technological advancements: Drones  Audience collaboration: Open News: (and little pigs)
  • 10. Chasing revenue  AOL tells its editors to decide what topics to cover based on four considerations: traffic potential, revenue potential, edit quality and turn-around time;  editors are told to decide whether to produce content based on "profitability consideration" which balances what sort of ads can be placed against particular topics. Stories which cannot attract enough page views are in effect not worth writing;  in-house staffers are expected to write between five and 10 stories per day. Source: The Guardian
  • 11. Changing newsrooms: newsroom 3.0  Physical structure – telegraph  Philosophy – Open News/Journalism  Equipment – mobile reporting and analytics  Revenue streams – diversification
  • 12.   d  A number of revenue models tried – voluntary, donation, ad-revenue, centrally funded  Nesta currently launching it’s destination local scheme that seeks to encourage innovation within this field  Geolocation Hyperlocal is a common issue of attention, particularly due to the dwindling numbers of regional press journalists As yet, many models have failed to generate a sustainable site that can support journalism e.g. Saddleworth news. Geo-location and hyper-local
  • 13. Multi tasking: Second screen  News providers are increasingly catering for a multiplicity of media navigation  Hashtags allow consumers to follow a second screen conversation  BBC is currently researching how second screen technologies could augment the overall media experience
  • 14.  Publishers are considering how best to use augmented reality technology both as an editorial tool and advertorial opportunity  Releasing additional editorial material from printed page or physical object  Geolocation offers hyperlocal, regional and national storytelling opportunities  Opportunities still to be realised: technology still in development and limited update.  Listen to a journalism.co.uk podcast here Sarah Hartley at 8.40
  • 15. Augmented reality: Beyond smartphones  c
  • 16. Steve Mann  Has been developing ‘wearable computing’ since the 1980s  Current model is screwed into his scull  Has ability to augment his surroundings via digital information feed  Records every second of his day
  • 17. Augmented reality  Has the power to overlay digital information into a real-world environment  A number of companies are considering how this can be used by the media industry  Functionality begins to map with calm technologies
  • 18. Google Glass  d
  • 19. Tim Pool and Istanbul  Social media offers opportunities to gather and distribute news  Infrastructure is cheaper and accessible  Data connectivity is required  Google Glass offers a 1st person reporting style and more ergonomic integration (i.e. a more natural and ‘easier to manage’ experience for the content creator
  • 20. Calm technologies  Calm technologies aim to filter information and improve an individual’s ability to navigate and derive value from the digital realm  Currently most recognised form are ‘push notifications’  Can utilise smartphone’s range of functionalities  GPS  Personalisation  In app activation
  • 21. Changing relationships  Brazilian media organisation Grupo RBS is developing a traffic app that can monitor local sensors and transfer that information to its users as they navigate around the city of Porto Alegre
  • 22. Symbiosis?: Can the news industry be a Remora fish?

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