What makes a good website - Longsight Library

What Makes a Good Website?

What are your objectives?
Raise the profile of your brand
Showcase your products
Explain why you’re different
Allow users to interact with you
Allow users to interact with each other
Features, Advantages, Benefits
Compile mailing list
Update content

Cross sell
Online payment
Shopping cart
Draw traffic from search engines
Accessibility
Provide News
Provide product resources
Provide information resources
Communicate legal/cash reasons to use you

Aspirational design
User to upload files
Screen resolution
Cross browser compatibility
What’s your budget
Product comparison
Reduce shopping cart drop out
Search facility
Mashups

Social bookmarking
Community (do people really want a community?)

What do you do?
What level do you do it to?
Are you trustworthy?
How do I get in touch?
Do you want your website to communicate that quickly?
www.sputnikinternet.com - bounce rate 60%
Suggested objectives?

Content – products, services, USPs, photos
Functionality – orders, contact, bookmark, engage
Design – brand, photos, illustrations, prioritise content
Build (Not covered here)
Promotion (Not covered here)
A good website is about building good foundations to meet objectives, increase conversion and be search engine bait
Main components

Loans
Lucky Bidder
Notes

Rowlinsons
Recoup
Mindmaps

A non graphical plan of the content and functionality of the website
http://totheweb.com/learning_center/website-wire-frame.html
http://www.gdoss.com/web_info/web-site-wireframe.php
Wireframes

http://www.coastalife.co.uk
Lucky Bidder (some social media integration)
Rowlinsons
Recoup
MHA
Werneth
http://www.democracypr.com/
Compare some sites

Compare some sites
http://www.artworks-design.co.uk/
http://www.jonathanclarkarchitects.co.uk/
http://www.ergomonkey.com/chair_search
http://www.sputcom2.co.uk/centralmanchester
http://www.gorton-valves.com/
http://www.englishrivieragetactive.co.uk/
http://econsultancy.com/uk/blog

www.amazon.co.uk
www.argos.co.uk
Pick a generic template – they work, and it’ll be cheaper
Ecommerce

Reality Check
What are you trying to achieve?
What is your budget?
How much money do you want to make?
Get traffic to your site?

Task
Budget
Objectives
Design / target market
Usability – use of Flash?
Site map
USPs & Key messages
Wireframes
Accessibility
Technical features
Budget

What makes a good website - Longsight Library

by JohnKeys on Nov 16, 2010

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What makes a good website - Longsight Library — Presentation Transcript