what makes a good website February 2011 North Manchester
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what makes a good website February 2011 North Manchester

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Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.

Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.

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what makes a good website February 2011 North Manchester what makes a good website February 2011 North Manchester Presentation Transcript

  • What Makes a Good Website?
  • What are your objectives?
    • Raise the profile of your brand
    • Showcase your products
    • Explain why you’re different
    • Allow users to interact with you
    • Allow users to interact with each other
    • Features, Advantages, Benefits
    • Compile mailing list
    • Update content
    • Cross sell
    • Online payment
    • Shopping cart
    • Draw traffic from search engines
    • Accessibility
    • Provide News
    • Provide product resources
    • Provide information resources
    • Communicate legal/cash reasons to use you
    What are your objectives?
  • What are your objectives?
    • Aspirational design
    • User to upload files
    • Screen resolution
    • Cross browser compatibility
    • What’s your budget
    • Product comparison
    • Reduce shopping cart drop out
    • Search facility
    • Mashups
    • Social bookmarking
    • Community (do people really want a community?)
    What are your objectives?
    • What do you do?
    • What level do you do it to?
    • Are you trustworthy?
    • How do I get in touch?
    • Do you want your website to communicate that quickly?
    • www.sputnikinternet.com - bounce rate 60%
    Suggested objectives?
    • Content – products, services, USPs, photos
    • Functionality – orders, contact, bookmark, engage
    • Design – brand, photos, illustrations, prioritise content
    • Build (Not covered here)
    • Promotion (Not covered here)
    • A good website is about building good foundations to meet objectives, increase conversion and be search engine bait
    Main components
    • Loans
    • Lucky Bidder
    Notes
    • Rowlinsons
    • Recoup
    Mindmaps
    • A non graphical plan of the content and functionality of the website
    • http://totheweb.com/learning_center/website-wire-frame.html
    • http://www.gdoss.com/web_info/web-site-wireframe.php
    Wireframes
    • http://www.coastalife.co.uk
    • Lucky Bidder (some social media integration)
    • Rowlinsons
    • Recoup
    • MHA
    • Werneth
    • http://www.democracypr.com/
    Compare some sites
  • Compare some sites
    • http://www.artworks-design.co.uk/
    • http://www.jonathanclarkarchitects.co.uk/
    • http://www.ergomonkey.com/chair_search
    • http://www.sputcom2.co.uk/centralmanchester
    • http://www.gorton-valves.com/
    • http://www.englishrivieragetactive.co.uk/
    • http://econsultancy.com/uk/blog
    • www.amazon.co.uk
    • www.argos.co.uk
    • Pick a generic template – they work, and it’ll be cheaper
    Ecommerce
  • Reality Check
    • What are you trying to achieve?
    • What is your budget?
    • How much money do you want to make?
    • Get traffic to your site?
  • Task
    • Budget
    • Objectives
    • Design / target market
    • Usability – use of Flash?
    • Site map
    • USPs & Key messages
    • Wireframes
    • Accessibility
    • Technical features
    • Budget