What Makes A Good Website - Central Sth Man Oct. 09
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What Makes A Good Website - Central Sth Man Oct. 09



This presentation goes through the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to ...

This presentation goes through the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.



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What Makes A Good Website - Central Sth Man Oct. 09 What Makes A Good Website - Central Sth Man Oct. 09 Presentation Transcript

  • What makes a good website?
    Presented by:
    Steve Gale
    Pyxisoft Ltd
  • This workshop is 1 of 4
    What makes a good website
    “Which payment system is right for your business and your clients”
    Marketing and Social Networks
    Search Engine Optimisation & Advertising
  • What I’m going to talk about
    Why have a website?
    Key elements of a good website – design, layout and content
    Coffee break
    Developing a website specification
    Quick Overviews – domain names, hosting, statistics & e-Commerce
  • Internet ad spend ‘up in Q3’
    This is the first time since the second quarter of 2008 that the publication has shown online ad spend to grow.The study also reveals that no other marketing categories - such as PR events or sponsorship - witnessed an increase in expenditure.
    Some 47 per cent of companies surveyed for the research claim they had improved prospects, consistent with the UK's economy returning to growth.
    Source: IAB UK http://tinyurl.com/yjggrj6
  • Why have a website?
    Raise brand awareness
    Provide information on your products and services
    Give customers a way of contacting you
    Sell products or services online
    Collect data about your clients for later use
  • Elements of a good website
  • Why are these important?
    A well designed, usable website
    Good customer experience
  • Design
    Consistent look and feel – website design follows your “corporate brand”
    Good use of images
    A sense of professionalism
  • Layout
    Make it easy to find your way around the site
    Position your key messages correctly
    People usually scan web pages not read them
    Evaluate regularly and change things that don’t work!
  • A note about screen sizes
    The most common monitor resolution is 1024 x 768
    Keep this is mind when having your website designed
    Remember to keep your most important messages at the top, so people don’t have to scroll down pages to see them
  • Content
    Content is the stuff on your website – words, pictures, video, audio, forms, error pages, etc.
    Your website IS driven by content.
    Avoid complex language – use plain language and say what you see!
    Know your audience.
    Check for spilling messtakes.
  • Usability
    If customers can’t use your website to do stuff, even if the website looks nice, is it doing its job?
    Remember that customers come to your website to carry out a specific task – find out who you are, buy something from you, etc.
    The design of your website should help customers do those tasks.
    Test the website.
    What happens when things go wrong. Do you know when things go wrong?
  • Top Tips
    Make good use of the space
    Sometimes “less really is more”
    Ensure important messages are clearly visible
    Put yourself in the place of your visitor – what would they want/do?
    Make life easy for your visitors
    Invite interaction with your visitors
  • Examples…
  • www.bbc.co.uk
  • www.waterstones.com
  • http://www.timesonline.co.uk/tol/news/
  • www.cardinalmaritime.com
  • www.bbc.co.uk
  • www.tiscali.co.uk
  • http://www.usabilitynet.org/home.htm
  • Coffee break
    Thank you!
  • Writing a website specification
    Are you clear on what you want your website to do?
    Make a list of requirements in non-technical language
    Be specific – you want a search, but how should the search results be presented?
    Itemise each requirement so a “cost” can be attached to them – time, money, resources
    Put requirements into phases – this prioritised list can be the start of your website business plan
    Refer to the website business plan in meetings with developers
  • Some more to think about…
  • Domain names
    Do you know who owns your domain name?
    Do you know when your domain name will expire?
    Do you have an automatic renewal process in place?
    Do you know which company you registered your domain name with?
    Use a service like whois.net or nominet.org.uk to find out details about your domain name
  • Web Hosting
    What is it?
    What options are there?
    How much does it cost?
  • Website statistics
    Do you get statistics on the use of your site?
    Do you know about statistics services like Google Analytics and Mint?
    Use statistics to find out things like
    • Popular pages
    • Search phrases
    • Which sites are linking to you
    • Popular times people come to your site
  • E-Commerce
    There are different types of e-commerce site
    • On site payment authentication
    • Off site authentication
    To do either you need a PSP (Payment Service Provider
    You might need an SSL Certificate
    Hosting provision is even more important
  • Homework
    Be clear on what you want to achieve
    Think about your audience
    Research other websites – competitors, market leaders, websites your target audience would visit
    Ask friends, family and colleagues what websites they like and DON’T like – and why.
    Make a list of websites you like, don’t like, compete against or aspire to
  • Find and employ a web professional
    ...... Like Us 
  • Questions?
    Pyxisoft: Intelligent Web Solutions
    Steve Gale