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Social media made simple Manchester city library 2013
 

Social media made simple Manchester city library 2013

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Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes. ...

Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes.
This includes a wide range of online options including social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?
Our two part workshop will guide you through the different online options and how to access, implement, measure and evaluate them.
You will learn:

• How to identify & incorporate the most effective options into your marketing plan
• Targeting niche markets
• What is meant by multi channel & the implications of new technologies e.g. smartphones
• Ways to use social networks e.g. blogs, YouTube, MySpace, Facebook, Twitter
• Getting the most out of using social networks

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    Social media made simple Manchester city library 2013 Social media made simple Manchester city library 2013 Presentation Transcript

    • Social Media Made Easy Zulf Choudhary Director Supported ByCopyright Sparta Technologies 2013 t/a SpartaPay
    • Content 1. About Us 2. Social media? 3. Importance 4. Differences 5. Elements 6. Examples 7. Why plan? 8. Risks 9. Strategy 10. Marketing 11. How to 12. Driving visitors 13. Costs & risks 14. Summary 15. More infoCopyright Sparta Technologies 2013 t/a SpartaPay
    • About us We create bespoke mobile and web platforms  Social platforms and software management for over 15 years  Social engagement and inclusion specialism  Staff with IT backgrounds from private and public sector  Good knowledge base at the Manchester University Voted best EU IT Project 2007Copyright Sparta Technologies 2013 t/a SpartaPay
    • Social media? Social media* refers to services or tools that aid interaction among groups of people. They can create, share, and exchange information and ideas in virtual communities. Mindset shift  From “Trying to sell” to “Making connections”  From “Large campaigns” to “Small acts”  From “Controlling our image” to “Being ourselves”  From “Hard to reach” to “Available everywhere” Its about them *http://en.wikipedia.org/wiki/Social_mediaCopyright Sparta Technologies 2013 t/a SpartaPay
    • Importance Because your customers are there • Facebook has 1.1 billion visitors per month* • YouTube has 850 million visitors per month** • Twitter has105 million visitors per month*** • These 3, account for 65% of all consumer social network traffic in Europe and the USA. * http://thenextweb.com/facebook/2012/10/23/facebook-passes-1-01-billion-monthly-users-604-million-mobile-users-and- 584-million-daily-users/ ** http://www.youtube.com/t/press_statistics http://mashable.com/2013/01/03/google-has-105-million/ ****See http://www.ebizmba.com/articles/Copyright Sparta Technologies 2013 t/a SpartaPay
    • Difference? Difference of communication flows Traditional Marketing Social Media communication plans communication plans • User created messages • Top down message • Listen and manage issues • Fixed message • Flexible & personalised message • No flexibility • Building relationships • Brand damage harder to repair • Brand damage repairableCopyright Sparta Technologies 2013 t/a SpartaPay
    • Key elements Engaging Have something engaging for them. + Trustable Give visitors a reason to believe you. = Influence Gain influence via authority or experience.Copyright Sparta Technologies 2013 t/a SpartaPay
    • Some channels Online Communities Create Authority Blogging Create Trust Wikis Video/pictures File sharing MashupsCopyright Sparta Technologies 2013 t/a SpartaPay
    • Examples Forums, Blogs, file sharing, twitters, work networks, public networks etcCopyright Sparta Technologies 2013 t/a SpartaPay
    • Why plan? Because of complex links http://www.eluminare.com/social-interaction.pdfCopyright Sparta Technologies 2013 t/a SpartaPay
    • Risks faced if not preparing Geography Navigation Channel (s) Who to trust? Why trust? Arrive happy http://www.telegraph.co.uk/technology/news/8074985/Map-of-online-communities-shows-world-of-social-networking.htmlCopyright Sparta Technologies 2013 t/a SpartaPay
    • Have a strategy You have to plan to get the most out of social media. Plan and assess the risks of using various tools and sites, to see if they are relevant to your needs. Based on an analysis of needs, resources and what you think are keys to success, you need to device a strategy. Strategy is the art of using all your resources to work together to achieve clear goals. • Set clear aims and targets. • Manage your resources well • Everything must work together. • You must be committed to it. • Don‟t expect overnight success. • Consistency. • Decide to join other networks or create your own. • Decide what types of networks do you want to join. If you do not plan you plan to failCopyright Sparta Technologies 2013 t/a SpartaPay
    • Example of a simple blog with links It requires time and resourcesCopyright Sparta Technologies 2013 t/a SpartaPay
    • Marketing- traffic and influence Social media marketing which is known as „SMO’ or Social Media Optimization, benefits organizations and individuals by providing channel for customers support, a means to gain customer and competitive insight, and a method of managing your reputation online The most popular platforms: • Facebook • YouTube • LinkedIn • Twitter • MySpace • Reddit • Delicious Aim to get visitors your wayCopyright Sparta Technologies 2013 t/a SpartaPay
    • Driving visitor traffic Making media work via authority and or vanity by using the networks to increase your influence and presence on the social networks by being trustable by - • Increase your linkability • Make tagging and bookmarking easy • Reward inbound links • Help your content travel • Encourage the mashup • Get communities connected • Get viral • Get linked and be an authorityCopyright Sparta Technologies 2013 t/a SpartaPay
    • Driving visitors to you Sales & Influence Social networks Driving Traffic and influence Personal page to you Relevancy of massage Email Personal Response Auto transponder (computer program that automatically answers e-mail sent to it)Copyright Sparta Technologies 2013 t/a SpartaPay
    • Costs & risks Costs Risks • Bags of time to sign up and • Your reputation join networks • Patience and listen Mistakes to avoid • Auto transponder software • Produce relevant media • Treating a blog like a press office content (i.e. video, blogs, RSS • Not blogging regularly feeds) • Not enabling conversation • Making new content hard to find • Expecting too much, too fast Patience and hard worked is rewardedCopyright Sparta Technologies 2013 t/a SpartaPay
    • Summary Social media are set of tools and channels using highly accessible and scalable publishing techniques, for social interaction. It uses web-based technologies to turn communication into interactive dialogues. Obama ‘Yes You Can’ Engaging + Trustable = InfluenceCopyright Sparta Technologies 2013 t/a SpartaPay
    • Thank you Telephone: 0161 306 5848 Email: info@spartasoft.co.uk Address: SpartaSoft University of Manchester Arch 29, PO Box 88 Sackville Street www.spartasoft.co.ukCopyright Sparta Technologies 2013 t/a SpartaPay
    • Appendix info This is not an inclusive list - please search the web for more providers http://www.facebook.com/dellsocialmedia http://www.marketingpilgrim.com/2010/04/ http://www.hitwise.com/uk/press-centre/press-releases/social-media-traffic-to- retail-up-13-/ http://www.expansionplus.com/impr/social-media.html http://mashable.com/2009/09/22/social-media-business/ http://en.wikipedia.org/wiki/Social mediaCopyright Sparta Technologies 2013 t/a SpartaPay
    • Terms explained Online Communities: are an online space formed by a group of individuals to share their thoughts, ideas and have a variety of tools to promote there thoughts , ideas or vision using Social Networking. There are a number of tools available online to create communities which are very cost efficient as well as easy to use. Blogging: Blogs give users of a Social Network sites the freedom to express their thoughts in a free form basis and help in generation and discussion of topics. Wikis: A Wiki is a set of co-related pages on a particular subject and allow users to share content. Wikis replace the complex document management systems and are very easy to create and maintain. File sharing/Podcasting: This is the facility which helps users to send their media files and related content online for other people of the network to see and contribute more on. YouTube, Grinder, etc Mashups: This is the facility via which people on the internet can combine services from multiple vendors to create a completely new service. An example may be combining the location information from a mobile service provider and the map facility of Google maps in order to find the exact information of a cell phone device from the internet, just by entering the cell number. Google Earth, smart phone geo location services, marketing is form of mashup. Windows 8 is form of Interactive mashup. Memes: is "an idea, behaviour or style that spreads from person to person within a culture. Mimics or virol ideas-Youtube is full of them!Copyright Sparta Technologies 2013 t/a SpartaPay
    • Networkers list Communication •Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga •Microblogging: FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Yammer, Google Buzz •Location-based social networks: Foursquare, Gowalla, Facebook places, The Hotlist •Social networking: ASmallWorld,Cyworld, Facebook, Hi5, LinkedIn, MySpace, Orkut, Tagged, XING Events: Eventful, The Hotlist, Meetup.com, Upcoming •Information Aggregators: Netvibes, Twine (website) •Online Advocacy and Fundraising: Causes, Kickstarter Collaboration/authority building •Wikis: PBworks, Wetpaint, Wikia, Wikimedia •Social bookmarking (or social tagging):[16] CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd •Social news: Digg, Mixx, NowPublic, Reddit, Newsvine, MyWeboo •Social navigation: Trapster, Waze [17] •Content Management Systems: Wordpress •Document Managing and Editing Tools: Google Docs, Syncplicity, Docs.com, Dropbox Multimedia •Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr, BetweenCreation •Video sharing: sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, Nico Nico Douga, Openfilm, TubeMogul •Livecasting: Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream •Music and audio sharing: ccMixter, Pandora Radio, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine •Presentation sharing: scribd, SlideShare Reviews and opinions •Product reviews: epinions.com, MouthShut.com •Business reviews: Customer Lobby, Yelp, Inc. •Community Q&A: Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers Entertainment •Media and entertainment platforms: Cisco Eos •Virtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online •Game sharing: Kongregate, Miniclip Brand monitoring •Social media measurement: Attensity, Statsit, Sysomos, VocusCopyright Sparta Technologies 2013 t/a SpartaPay
    • Top 9 examples in Feb 2013 Source: http://www.ebizmba.com/articles/social-networking-websitesCopyright Sparta Technologies 2013 t/a SpartaPay
    • Tools to create your own communitiesCopyright Sparta Technologies 2013 t/a SpartaPay
    • Watch out for network islands! http://socialmediainfluence.com/wp-content/uploads/2012/06/SMI_socialmedia_map.jpgCopyright Sparta Technologies 2013 t/a SpartaPay
    • The world is not all face book! 2013Copyright Sparta Technologies 2013 t/a SpartaPay