Leveraging Searchto Optimize theUser ExperienceNovember 1, 2011
Search UX Webinar        John Sutton                          November 17, 2011        Senior Information ArchitectNavigat...
Search UX Webinar                        November 17, 2011Founded 2001~110 EmployeesLocations in Washington DC, Boston and...
Search UX Webinar                                      November 17, 2011Little bit about me:+ NavigationArts since 2005+ B...
Search UX Webinar                                         November 17, 2011This Presentation Includes How We:+ Use Search ...
Search UX Webinar                                          November 17, 2011Before we begin…+ Search is not just a box and...
Search UX Webinar                                         November 17, 2011Unlock information and breakdown organizational...
Search UX Webinar             November 17, 2011PFC Energy
Search UX Webinar             November 17, 2011PFC Energy
Search UX Webinar             November 17, 2011PFC Energy
Search UX Webinar             November 17, 2011PFC Energy
Search UX Webinar                                           November 17, 2011Enabling laypeople to become power searchers+...
Search UX Webinar                         November 17, 2011Mid-America Apartments
Search UX Webinar                         November 17, 2011Mid-America Apartments
Search UX Webinar                         November 17, 2011Mid-America Apartments
Search UX Webinar                                         November 17, 2011Search is less of an appliance and more of a fr...
Search UX Webinar                        November 17, 2011Institute of Medicine
Search UX Webinar                        November 17, 2011Institute of Medicine
Search UX Webinar                        November 17, 2011Institute of Medicine
Search UX Webinar                        November 17, 2011Institute of Medicine
Search UX Webinar                                          November 17, 2011If you take anything away from this presentati...
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Leveraging Site Search to Optimize the User Experience

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  • At NavigationArts, we live and breathe User Experience from strategy to implementation.
  • So let’s dive in…
  • So let’s dive in…
  • Organizational constructs – for example, a company’s organizational structure erect artificial barriers to content if the site is organized in this fashion
  • Organizational constructs – for example, a company’s organizational structure erect artificial barriers to content if the site is organized in this fashion
  • PFC Energy is the analyst to the energy industry, who’s clients require a variety of information that pertains to the production, distribution and retail pipeline.Organized by services that align to stages of energy production
  • We maintained this organizational structure to assist with sales and users that consume content in this manner
  • But their clients wanted to cut across these silos to get at content that addressed their needs at the moment they realized a need. So, we organized the site by other content facets [Regions, Countries, Companies, Topics and Sectors], and exposed facet values within each of these mega drop-down panels for easy access.
  • Once you clicked on a facet value, you are brought to a page that lists content that has been tagged with that facet value. Then you can winnow down the list to find the content that addresses your need.
  • If we come to the realization that very few users will understand how to craft and execute a query structure, we can begin to help them to craft them on their own. Without them even knowing it. To do this, we must being with an understanding of what they are looking for, and create the navigation to those items that are wrapped in pre-defined query strings. Then provide them with intuitive controls to filter out the noise until they get to what they want.
  • Mid-Atlantic Apartment Communities owns a large portfolio of apartment communities in the sunbelt. Location, size, configuration, price and availability are important facets for their users.
  • The use of maps to quickly identify locations, and sliders to band specific criteria is helpful in this case to narrow the results set by what is acceptable to the apartment seeker
  • Quick access to floor plans, where they are located on a map of the complex, and a one-click availability check makes it easy to get engaged with the site and interact with the property.
  • Organizational constructs – for example, a company’s organizational structure erect artificial barriers to content if the site is organized in this fashion
  • Institute of Medicine is a prestigious membership organization that conducts large scale studies, within defined groups of experts, to answer critical questions regarding public health. Their audiences are Members of Congress and their staff, Federal Agencies, researchers, and the press.
  • In this example, the framework began by identifying the core page users will want to access [Report Detail Page]. Then identify the contributing factors that brought this report to life: people who worked on it [the board that spawned the activity, which is made up of members and staff], and even the meetings that took place including the meeting materials to arrive at the recommendations contained in the report.
  • This lead to the design of the report page
  • All of these links provide opportunities to pivot into areas of interest that pertain to the content they have accessed.
  • So let’s dive in…
  • Transcript of "Leveraging Site Search to Optimize the User Experience"

    1. 1. Leveraging Searchto Optimize theUser ExperienceNovember 1, 2011
    2. 2. Search UX Webinar John Sutton November 17, 2011 Senior Information ArchitectNavigationArts helps market-leading organizations optimizetheir online channels for communications, commerce andcommunity.We offer a full-range professional services related to theplanning, evaluation, design and development of effectivewebsites, intranets, portals and web applications
    3. 3. Search UX Webinar November 17, 2011Founded 2001~110 EmployeesLocations in Washington DC, Boston andPhiladelphiaRuling Passion:User Experience is the only sustainablecompetitive advantage
    4. 4. Search UX Webinar November 17, 2011Little bit about me:+ NavigationArts since 2005+ Began my career in UX in 1999+ Associations and NPOs, B2B/B2C Products, Government, P2P Social, etc.
    5. 5. Search UX Webinar November 17, 2011This Presentation Includes How We:+ Use Search as the engine to drive User Experience in order to breakdown organizational silos+ Provide everyday users with the tools to become power searchers+ Leverage Enterprise Search as a framework for a User ExperienceKey Assumptions for this Presentation:+ Solid foundation of the interworking of search tools+ Multifaceted nature of content and documents+ Understanding of taxonomy and how to derive one within your organization
    6. 6. Search UX Webinar November 17, 2011Before we begin…+ Search is not just a box and button that returns results+ It’s an engine that drives a User Experience+ Types of sites this works well on: - Large catalog product sites - Sites that present vast and diverse set of documentation - And, complex sites with a lot of connective tissue
    7. 7. Search UX Webinar November 17, 2011Unlock information and breakdown organizational silos to meet user needs+ Organizational constructs often conflict with user needs+ Provide opportunities for users to discover organization wide content+ Unlocks discoverability to enhance the user experience - Realize knowledge propagation - Task efficiencies - And, content monetization opportunities
    8. 8. Search UX Webinar November 17, 2011PFC Energy
    9. 9. Search UX Webinar November 17, 2011PFC Energy
    10. 10. Search UX Webinar November 17, 2011PFC Energy
    11. 11. Search UX Webinar November 17, 2011PFC Energy
    12. 12. Search UX Webinar November 17, 2011Enabling laypeople to become power searchers+ Boolean structures are difficult concepts for a majority to grasp+ Inherent risk of opening up query structures to unskilled query builders+ Hide query complexity through navigation and filtering+ Leverage the understanding on contextual relationships between documents, people and context to define navigation and filtering+ Provide intuitive controls for filtering that correlate to the intended use
    13. 13. Search UX Webinar November 17, 2011Mid-America Apartments
    14. 14. Search UX Webinar November 17, 2011Mid-America Apartments
    15. 15. Search UX Webinar November 17, 2011Mid-America Apartments
    16. 16. Search UX Webinar November 17, 2011Search is less of an appliance and more of a framework+ Define interconnectivity between content, people and context+ Design from the bottom, up by identifying the core page and it’s contextual relationships+ Provide access points into those relationships to enhance discoverability+ Connect the dots by designing a navigation scheme that is powered by search
    17. 17. Search UX Webinar November 17, 2011Institute of Medicine
    18. 18. Search UX Webinar November 17, 2011Institute of Medicine
    19. 19. Search UX Webinar November 17, 2011Institute of Medicine
    20. 20. Search UX Webinar November 17, 2011Institute of Medicine
    21. 21. Search UX Webinar November 17, 2011If you take anything away from this presentation it should be:+ Search is not a box and a button. It’s an engine that can drive a user experience+ Breaking down organizational silos will unlock content and increase it’s value for users+ Provide the tools for users to be power searchers, but don’t make them think about it

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