Presentation on IP\'s event play digital offering for conferences

1. www.indigopapa.com
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Fully Branded Video Microsites for Events
Event_PLAY> is an online video service
which captures a large number of video
assets at events and packages them up into a
fully branded video microsite that provides:
Contact:! sales@indigopapa.com
! ! +44 (0)20 7622 6111
Added value to attendees of the event
New sponsorship opportunities for
clients
A post event marketing vehicle to
capture data and drive follow on event
sales

2. What is Event_PLAY>?
www.indigopapa.com
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Event_PLAY> is an online video service which
captures a large number of video assets at
events and packages them up into a fully
branded video microsite.
The microsite can be used for:
- Marketing activities
- Adding value to delegate tickets
- Sponsorship packages
IP works closely with event organisers to
develop a detailed filming schedule and
plan prior to the event to meet well defined
objectives (eg. sponsors requirements).
A high volume of meaningful short form
video assets suitable for online consumption -
circa 3-6 minutes on average - are captured
and produced.
A well categorized website accessible cross
platform and cross device is delivered promptly
within 48 hours* of the event concluding.
Video Groups
Video Assets are easily
grouped into relevant sections
such as presentations, speaker
interviews, delegate interviews,
exhibitor vox pops etc
Sponsor Profiling
Range of Ad inventory for
sponsor profiling across the
microsite.
* IP often deliver videos on the same day as the
event with on-site editing capacities and options.
Planning the filming schedule and defining
objectives pre-event is an essential part of
the service and ensures the perfect result.
http://mediafestivalarts.indigopapa.tv

3. Video Capture
Short, punchy and easily consumable videos are captured from all areas of the event and are designed to stimulate further online conversation and highlight key learnings.1
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1 60 - 90 x 3 min assets are typically generated from an event from our standard 2 x camera operator service
Speaker InterviewsDelegate Interviews
Round Table Discussions Exhibitor Profiling
General Scene Setting Keynote Presentations

4. Event Microsite Functionality
Event microsites can be configured in a number of ways but consist of the 3 main pages with distinct functionality:
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Home Page
The home page displays teaser or intro content
and gives insights into the content which is
available throughout the microsite.
If access to your content is restricted to
registered users or delegates then they can
access the login or registration forms from this
page.
Video Groups Page
The publishing framework which produces the
event microsites has a flexible taxonomy
system allowing videos to be grouped and
related to one another in any number of ways.
Individual Video Page
Each video is displayed on its own friendly URL to
allow the asset to be easily shared.
Related content is displayed and a facility to
comment and debate is also provided.

5. Sponsorship Options
Sponsors can be deeply embedded within the microsite and the video content. They can shape the actual video content captured; profile their brand and messaging around the
site in various locations; and/or have an entire page dedicated to their messaging and video content. In addition, there are additional options for data capture and detailed user
tracking.
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In-stream Ads
In-stream ads can be triggered across all videos
or at specific points within videos. Ads can be
highly contextual.

6. On-page Ad Inventory
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Home Page Video Groups Page Individual Video Page

7. Access Control & Tracking
Access to your event microsite can be restricted to registered users or delegates. Forcing registrations can be a great way to capture data within your community. Requesting user
credentials enables detailed tracking of user behaviour e.g. who has logged in, how long for and which specific videos did they watch?
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8. Additional Functionality
Additional functionality includes an aggregated (sponsored) feed of relevant tweets posted over time - this includes all tweets running up to the event, during and afterwards. Also,
speaker bios can be profiled in and around the site.
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Speaker Bio ComponentAggregated & Sponsored Twitter Feed

9. Indigo Papa Ltd (IP) was founded in 2008 and has quickly become a leading video technology and production company based in London with clients including:
The London Stock Exchange, MTV, Barclays Capital, and Fortnum & Mason, as well as a number of the top digital agencies and a host of SMEs.
IP provides holistic online video services which typically consist of both video production and technological solutions for events and conferences.
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