The Next Big Thing Camera Phone Fundraising 30.12.09

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  • ASK about – glossy CFS – text msg + url? – facebook page? – read direct mail? – QR codes?
  • The Next Big Thing Camera Phone Fundraising 30.12.09

    1. 1. The Next Big Thing : Camera Phone Fundraising John Baguley PhD MBA MInstF International Fundraising Consultancy . Com
    2. 2. Old habits – New dangers!
    3. 3. AGE COHORTS <ul><li>Seniors born: 1901-1924 </li></ul><ul><li>Silent born: 1925-1945 </li></ul><ul><li>Baby Boomers Born: 1946-1964 </li></ul><ul><li>Gen X Born: 1965-1977 </li></ul><ul><li>Gen Y Born: 1978-1994 </li></ul>
    4. 4. Seniors born: 1901-1924 <ul><li>The ‘greatest’ generation - leaders </li></ul><ul><li>Give from duty. </li></ul><ul><li>No waste or expensive literature. </li></ul><ul><li>No phone calls. </li></ul><ul><li>Takes advice from respected friends. </li></ul><ul><li>Expects polite thanks. </li></ul>
    5. 5. Silent born: 1925-1945 <ul><li>Worker ants… </li></ul><ul><li>Now retired. </li></ul><ul><li>Wealth in property. </li></ul><ul><li>Join with others to give. </li></ul><ul><li>Similar to seniors in attitude to fundraising. </li></ul><ul><li>Not leaders… </li></ul>
    6. 7. Baby Boomers Born: 1946-1964 <ul><li>Economic power - numerous </li></ul><ul><li>Now very wealthy – generous </li></ul><ul><li>Enterprising - individualistic </li></ul><ul><li>Inquisitive about charity </li></ul><ul><li>Intrusive in charity </li></ul><ul><li>Fickle </li></ul><ul><li>Direct mail – leaflets – door-to-door – telephone (not mobile) </li></ul>
    7. 9. Gen X Born: 1965-1977 <ul><li>No experience of poverty. </li></ul><ul><li>Have material possessions. </li></ul><ul><li>Comfortable with technology. </li></ul><ul><li>Expect good design. </li></ul><ul><li>Won’t read heavy text. </li></ul><ul><li>Need convincing of problem. </li></ul>
    8. 11. Gen Y Born: 1978-1994 <ul><li>Gen C = Community. </li></ul><ul><li>100 mobile txts a day </li></ul><ul><li>Hive mind. </li></ul><ul><li>Facebook YouTube etc. </li></ul><ul><li>Gap year third world experience. </li></ul><ul><li>Comfortable with debt. </li></ul><ul><li>Give on line / face-to-face in street / QR codes </li></ul><ul><li>Celebrity – created not earned. </li></ul>
    9. 13. Gen – Media X X X Gen Y X X X Gen X X X X Boomers X Silents X Seniors Mobile Internet Street Phone Print media
    10. 14. Key Observation <ul><li>“ There is no average donor – age determines the best media for fundraising.” </li></ul>
    11. 15. QR Codes / Mobile Bar-codes
    12. 16. www. mobile-barcodes. com <ul><li>Free software… </li></ul><ul><li>Free bar codes… </li></ul>
    13. 17. USA - Japan – Spain – Italy - UK
    14. 18. Sony / Global Inheritance Fund
    15. 19. Primario – Daily menu
    16. 20. Addidas – upload your photo…
    17. 21. Bullying UK <ul><li>Cyber Bullying Advice m.cyberbullying.co.uk on your mobile phone </li></ul>
    18. 22. In Memoria
    19. 23. Future
    20. 24. ANY QUESTIONS? <ul><li>John Baguley </li></ul><ul><li>International Fundraising Consultancy . com </li></ul>
    21. 26. Social Networks – Mobiles - Celebs YOUTUBE FACEBOOK GAP YEAR INTERNET CELEBRITY MOBILES CHARITY

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