The Next Big Thing   Camera Phone Fundraising  30.12.09
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  • ASK about – glossy CFS – text msg + url? – facebook page? – read direct mail? – QR codes?

The Next Big Thing Camera Phone Fundraising 30.12.09 Presentation Transcript

  • 1. The Next Big Thing : Camera Phone Fundraising John Baguley PhD MBA MInstF International Fundraising Consultancy . Com
  • 2. Old habits – New dangers!
  • 3. AGE COHORTS
    • Seniors born: 1901-1924
    • Silent born: 1925-1945
    • Baby Boomers Born: 1946-1964
    • Gen X Born: 1965-1977
    • Gen Y Born: 1978-1994
  • 4. Seniors born: 1901-1924
    • The ‘greatest’ generation - leaders
    • Give from duty.
    • No waste or expensive literature.
    • No phone calls.
    • Takes advice from respected friends.
    • Expects polite thanks.
  • 5. Silent born: 1925-1945
    • Worker ants…
    • Now retired.
    • Wealth in property.
    • Join with others to give.
    • Similar to seniors in attitude to fundraising.
    • Not leaders…
  • 6.  
  • 7. Baby Boomers Born: 1946-1964
    • Economic power - numerous
    • Now very wealthy – generous
    • Enterprising - individualistic
    • Inquisitive about charity
    • Intrusive in charity
    • Fickle
    • Direct mail – leaflets – door-to-door – telephone (not mobile)
  • 8.  
  • 9. Gen X Born: 1965-1977
    • No experience of poverty.
    • Have material possessions.
    • Comfortable with technology.
    • Expect good design.
    • Won’t read heavy text.
    • Need convincing of problem.
  • 10.  
  • 11. Gen Y Born: 1978-1994
    • Gen C = Community.
    • 100 mobile txts a day
    • Hive mind.
    • Facebook YouTube etc.
    • Gap year third world experience.
    • Comfortable with debt.
    • Give on line / face-to-face in street / QR codes
    • Celebrity – created not earned.
  • 12.  
  • 13. Gen – Media X X X Gen Y X X X Gen X X X X Boomers X Silents X Seniors Mobile Internet Street Phone Print media
  • 14. Key Observation
    • “ There is no average donor – age determines the best media for fundraising.”
  • 15. QR Codes / Mobile Bar-codes
  • 16. www. mobile-barcodes. com
    • Free software…
    • Free bar codes…
  • 17. USA - Japan – Spain – Italy - UK
  • 18. Sony / Global Inheritance Fund
  • 19. Primario – Daily menu
  • 20. Addidas – upload your photo…
  • 21. Bullying UK
    • Cyber Bullying Advice m.cyberbullying.co.uk on your mobile phone
  • 22. In Memoria
  • 23. Future
  • 24. ANY QUESTIONS?
    • John Baguley
    • International Fundraising Consultancy . com
  • 25.  
  • 26. Social Networks – Mobiles - Celebs YOUTUBE FACEBOOK GAP YEAR INTERNET CELEBRITY MOBILES CHARITY