Starting To Fundraise 2011

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The first steps in developing your strategy

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Starting To Fundraise 2011

  1. 1. STARTING TO FUNDRAISE<br />John Baguley<br />CEO<br />International Fundraising Consultancy<br />
  2. 2. Fundraising is for everyone in your organisation<br />
  3. 3. Sources of Funds<br />Government.<br />Grant-making organisations.<br />Companies.<br />Individuals.<br />Trading + fees.<br />Events.<br />Internet.<br />
  4. 4. A strategy based on a single income stream is always going to fail one day. <br />
  5. 5. Year Chart<br />
  6. 6. Year Chart - Individuals<br />
  7. 7. Year Chart – Direct Mail<br />
  8. 8. Staff or volunteers?<br />
  9. 9. Test fundraising ideas on a small scale before rolling out.<br />
  10. 10. A strategy based on incremental improvement is not going to meet ambitious plans.<br />
  11. 11. Trust in Allah but tether your camel…<br />Legacies<br />Major gifts<br />Committed giving<br />Appeals<br />New supporters<br />
  12. 12. The Fundraising Pyramid<br />Trading<br />Events<br />Government<br />Foundations etc.<br />
  13. 13. Many people have become very rich… <br />
  14. 14. Do not underestimate legacies<br />
  15. 15. Fundraising events raise funds and public profile.<br />Events raise funds, supporters and your public profile.<br />
  16. 16. Strategic investment<br />
  17. 17. Research is far more important than we realise.<br />
  18. 18. If no one has heard of you no one is going to give to you…<br />
  19. 19. “I saw the angel in the marble and carved until I set him free.”<br />MICHELANGELO<br />
  20. 20. QUESTIONS?<br />
  21. 21. John Baguley www.ifc.tcTHANK YOU! <br />

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