The Rise of the Fundraiserpreneur:Finding and Empowering Individual Fundraisers John Baguley CEO International Fundraising Consultancy . Com Carla Cornwell Events Team Manager Medical Foundation for Care of Victims of Torture
THE 7 PRINCIPLES Analyse power. Develop leadership & influencers. Build a movement. Maintain momentum. Communicate where supporters are... Be accountable. Exercise stewardship.
HELPING YOUR FUNDRAISERPRENEURS 1. Find online leaders (top donors). 2. Inspire leaders - link activity to goals. 3. Market events where donors are. 4. Fuel online discussion. 5. Build momentum through frequent reports on appeal site and soc media. 6. Use stars to attract and build campaign. 7. Reward and retain leaders.
Gen Y Born: 1978-1994 Gen C = Community. 100 mobile txts a day Hive mind. Facebook YouTube etc. Gap year third world experience. Comfortable with debt. Give on line / face-to-face in street / QR codes Celebrity – created not earned.