Afp 2011 Camera Phone FundraisingPresentation Transcript
Camera Phone Fundraising THE NEXT BIG THING Monday Mar 21. 11:15AM - 12:00PM John Baguley CEO International Fundraising Consultancy WWW.IFC.TC
“ The future is already with us - it is just not evenly distributed.” William Gibson
QR Code / Mobile Bar Code
Software already embedded in the phone with the Nokia and Android models.
USA - Japan – Spain – Italy - UK
Addidas – upload your photo!
www.mytoys.de VIDEO 2
“ If we do it in the supermarket we’ll do it anywhere”
VIDEO 3 TESCO’s game changer
The QR Code resolves via the biy.ly url to a page were the game can be pre-ordered. http://bit.ly/aefZn7+
“ The US is at the tipping point!”
Denver International Airport
Websites www.denso-wave.com - original creators of the 2D barcode. http://qrcode.kaywa.com - Kaywa QR-Code reader software. www.mobilecodes.org - the mobile codes consortium. http://mobilecodes.nokia.com - download the Nokia barcode scanner free. http://code.google.com/p/zxing/ - Google Android application for decoding barcodes. http://barcode.tec-it.com/barcode-generator.aspx - QR-Codes, Data matrix, Aztec, MaxiCode among others.
Google’s ZXing ("Zebra Crossing") An open-source, multi-format 1D/2D barcode image processing library implemented in Java. Using the built-in camera on mobile phones to photograph and decode barcodes on the device, without communicating with a server. UPC-A and UPC-E, EAN-8 and EAN-13, Code 39, Code 93, Code 128, QR Code, ITF, Codabar, RSS-14 (all variants), Data Matrix , PDF 417 ('alpha' quality), Aztec ('alpha' quality)
“ Be distinct or extinct!”
Flathead River Valley is a large swath of wilderness. Use billboards, magazines and posters. QR-Codes generate interest beyond the message. Track your QR-Code scans and get quantifiable statistics worth a thousand words.
Cyber-bullying advice on your mobile phone
QR Code wrist-band for timing sponsored walks check-points.
City Harvest New York
“ QR Codes deliver higher donations faster than SMS”
Place a code at the end of an article to link directly with an update, video clip or a relevant supporter action. The UK’s Sun newspaper attracted 11,000 people within a month. There are Japanese papers with no other content. Use QR codes to update your newsletters & magazines
VIDEO 5 In memoria & donor recognition
International Fundraising Consultancy John Baguley 7 Vesta Avenue, St Albans, AL1 2PQ UK +44 (0)1727 762 998 [email_address] WWW.IFC.TC