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Initial Discussion on Trailers By John Gaine 9/8/11 1 John Gaine, 13 Mullen
Thoughts on Trailers – Purpose and Intention There many trailers for many different genres – among those are horror, action/thriller, family, sci-fi and romance. There are many things however that make a good trailer. A good trailer would include most if not some of the following things…
A sense of a story or overall plot (narrative)
Promoting the film to a suitable target audience
Promoting key people in the production (director, actors)
Use of genre e.g. elements of sci-fi to make it clear to target audience that it is a sci-fi film
9/8/11 2 John Gaine, 13 Mullen VISIT THE SPIDERMAN TRAILER ON THROUGH THE LINK ON THE NEXT PAGE
9/8/11 3 John Gaine, 13 Mullen Example of Film – The Amazing Spider-man This is an action film, produced by Marvel and Colombia Pictures, centered around the Spider-Man franchise. Examples why this is a good trailer:
Heavy use of action scenes and sequences – emphasizes genre.
Mood established – dark cityscape invokes tension, while bright rooftops puts emphasis on action
Non-diegetic music raises tension, generates an atmosphere.
Use of enigma codes (villain is left a mystery) , brings an audience who wants answers.
A use of a first-person perspective (Spider-Man leaping across buildings) , promotes as an action film, makes audience feel part of it.