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Las Vegas, September 28, 2011
 Sustainable Business Network of Washington
 Founded 2003
 Business networking, educational programs,
Green Business Ce...
Consumers blame the industry for their
own behavior!
0
5
10
15
20
25
30
35
40
45
50
Comfort Convenience Environment
Given a choice between your comfort, your
convenience or th...
Influence Actions Expertise
Companies that produce bottled
water are criticized for the
production and packaging of a
life-sustaining commodity …”
“…w...
NASA Heads to Mars' Gale Crater in
Search of Life and Water
 The Bottled Water industry can, should and is
well positioned to redefine stakeholder
expectations
 This includes envir...
 License to Operate (speed to market)
 Cost Reduction or Avoidance
 Market Opportunity/Advantage
 Employee Engagement
...
 Independent
 Credible
 Meaningful
 Understandable
 Based on Science
 Public/open process
 It is in your best interest to do it yourselves,
before someone – government, advocates,
zealots – does it for (to?) you...
International Bottled Water Association
International Bottled Water Association
International Bottled Water Association
International Bottled Water Association
International Bottled Water Association
International Bottled Water Association
International Bottled Water Association
International Bottled Water Association
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International Bottled Water Association

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Transcript of "International Bottled Water Association"

  1. 1. Las Vegas, September 28, 2011
  2. 2.  Sustainable Business Network of Washington  Founded 2003  Business networking, educational programs, Green Business Certification  75 members and Growing ◦ Businesses ◦ Embassies ◦ Individuals
  3. 3. Consumers blame the industry for their own behavior!
  4. 4. 0 5 10 15 20 25 30 35 40 45 50 Comfort Convenience Environment Given a choice between your comfort, your convenience or the environment, which do you most often choose? 46 22.9 31.1
  5. 5. Influence Actions Expertise
  6. 6. Companies that produce bottled water are criticized for the production and packaging of a life-sustaining commodity …” “…we cannot forget that 1.1 billion people or 18 per cent of the world's population lacks access to safe drinking water according to the United Nations. That’s almost one out of every five people. And those bottled water companies that we love to hate may be the best way to provide these people with life-giving water free from bacteria, parasites and animal (including human) waste.
  7. 7. NASA Heads to Mars' Gale Crater in Search of Life and Water
  8. 8.  The Bottled Water industry can, should and is well positioned to redefine stakeholder expectations  This includes environmental impact  As an industry, you set the parameters, and by reporting results against them, define ‘leadership’
  9. 9.  License to Operate (speed to market)  Cost Reduction or Avoidance  Market Opportunity/Advantage  Employee Engagement  Seize the Innovation High Ground  Access to Investment Capital
  10. 10.  Independent  Credible  Meaningful  Understandable  Based on Science  Public/open process
  11. 11.  It is in your best interest to do it yourselves, before someone – government, advocates, zealots – does it for (to?) you  You already have a tool ready and available that will ◦ allow you to report industry-wide impacts and results ◦ measure your own contributions toward those aggregate results
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