John Moore CTO and SVP of Engineering

69% list webinars or podcasts as their best way to find business-relevant information. Only 30% of companies are investing time in producing webinars. There is a disconnect between supply and demand Data based on 2009 Survey by Business.com

69% list webinars or podcasts as their best way to find business-relevant information.

Only 30% of companies are investing time in producing webinars.

There is a disconnect between supply and demand

“ Webinars need to be more than a sales pitch - like any product, should add to the conversation.” Lin Dolin Provide best practices. Share data on industry trends Include real-world examples from customers. Industry experts are good, other customers are better.

“ Webinars need to be more than a sales pitch - like any product, should add to the conversation.” Lin Dolin

Provide best practices.

Share data on industry trends

Include real-world examples from customers. Industry experts are good, other customers are better.

Define outlets to discuss (e.g. Twitter hashtags) Include Q&A Answer all questions, on blog, in real-time. For more, see my thoughts on webinar failures on my blog .

Define outlets to discuss (e.g. Twitter hashtags)

Include Q&A

Answer all questions, on blog, in real-time.

For more, see my thoughts on webinar failures on my blog .

Capture Social Information in Sign-up forms, store. Store all Q&A and Social Threads with CRM records. Identify user types. Respond

Capture Social Information in Sign-up forms, store.

Store all Q&A and Social Threads with CRM records. Identify user types.

Respond

Have questions? Tweet me @JohnFMoore John Moore CTO and SVP of Engineering

Have questions? Tweet me @JohnFMoore