The document outlines 9 character traits of highly successful people and businesses: 1. Never let quitting be an option and hold on when times get hard as your breakthrough is coming. 2. Stand firm on your rock-solid integrity and never waiver or compromise. 3. Combine motivation with effective marketing for long-term success. 4. Build trusting relationships with customers that will last for many years. 5. Treat customers as your #1 asset and value them. 6. Take forward-moving action every day and avoid laziness or procrastination. 7. Don't be afraid to take a step of faith toward your destiny. 8. Be authentic and never try to be someone you

1. *9* Character Traits of Highly
Successful People and Businesses
John Di Lemme

2. Building a successful business is not easy,Building a successful business is not easy,
but never let quitting be an option for you.but never let quitting be an option for you.
Too many business owners quit when timesToo many business owners quit when times
get hard not knowing that theirget hard not knowing that their
breakthrough was right around the corner.breakthrough was right around the corner.
Yes, right around the corner! You just can'tYes, right around the corner! You just can't
see it! HOLD ON...DON'T QUIT! Yoursee it! HOLD ON...DON'T QUIT! Your
breakthrough is coming!breakthrough is coming!
Character Trait #1Character Trait #1
Never Let Quitting Be an OptionNever Let Quitting Be an Option

3. Success definitely isn't easy, but there's noSuccess definitely isn't easy, but there's no
need to over-complicate it. Stick to build yourneed to over-complicate it. Stick to build your
business with basic fundamentals and standbusiness with basic fundamentals and stand
firm on your rock-solid integrity.firm on your rock-solid integrity.
Unfortunately, integrity has beenUnfortunately, integrity has been
compromised by many business owners incompromised by many business owners in
today's society, but that doesn't have to be you.today's society, but that doesn't have to be you.
Stand firm on your rock-solid integrity andStand firm on your rock-solid integrity and
never waiver or compromise!never waiver or compromise!
Character Trait #2
Stand Firm on Your IntegrityStand Firm on Your Integrity

4. Effective marketing is key to take your business toEffective marketing is key to take your business to
the next level, but you must also have motivationthe next level, but you must also have motivation
to keep you fired up and focused. Motivation plusto keep you fired up and focused. Motivation plus
marketing is the formula for long-term success inmarketing is the formula for long-term success in
your life and business. There's no way to build ayour life and business. There's no way to build a
successful business without being excited andsuccessful business without being excited and
motivated to achieve the next level. Commit tomotivated to achieve the next level. Commit to
implement the motivation plus marketing formulaimplement the motivation plus marketing formula
for success in your business today!for success in your business today!
Character Trait #3Character Trait #3
Motivation Plus MarketingMotivation Plus Marketing

5. Marketing is NOT convincing or begging someoneMarketing is NOT convincing or begging someone
to buy your product or service. Marketing ISto buy your product or service. Marketing IS
sharing your product or service and buildingsharing your product or service and building
trusting relationships that will last for many yearstrusting relationships that will last for many years
to come. Your relationships with your customersto come. Your relationships with your customers
are absolutely priceless. They believe in you andare absolutely priceless. They believe in you and
trust you. Don't ever underestimate the value oftrust you. Don't ever underestimate the value of
those trusting relationships.those trusting relationships.
Character Trait #4Character Trait #4
Build Trusting RelationshipsBuild Trusting Relationships

6. Are you delusional? That's the question that I askAre you delusional? That's the question that I ask
most business owners about their customer service,most business owners about their customer service,
because they think their customers need them morebecause they think their customers need them more
than they need their customers. Your customers arethan they need their customers. Your customers are
your #1 asset so make sure that you value you them asyour #1 asset so make sure that you value you them as
priceless. They can go anywhere for your product orpriceless. They can go anywhere for your product or
service, but they chose your business. They choseservice, but they chose your business. They chose
YOU! Make sure that you treat them like your #1YOU! Make sure that you treat them like your #1
asset!asset!
Character Trait #5Character Trait #5
Your Customers are Your #1 AssetYour Customers are Your #1 Asset

7. Always strive to be the absolute best that you canAlways strive to be the absolute best that you can
be in your business and focus on taking forward-be in your business and focus on taking forward-
moving action every day. There's no room formoving action every day. There's no room for
laziness or procrastination if you want to achievelaziness or procrastination if you want to achieve
your goals and dreams. Once again, get laser-your goals and dreams. Once again, get laser-
focused and commit to taking forward-moving,focused and commit to taking forward-moving,
massive action every day.massive action every day.
Character Trait #6Character Trait #6
Forward Moving Action Every DayForward Moving Action Every Day

8. Playing it safe in business will keep you stuck in yourPlaying it safe in business will keep you stuck in your
comfort zone and living below your potential. Don'tcomfort zone and living below your potential. Don't
be afraid to take a step of faith toward your destiny.be afraid to take a step of faith toward your destiny.
Faith Stands and Fear Runs! Commit to take a stepFaith Stands and Fear Runs! Commit to take a step
of faith today and change your life forever!of faith today and change your life forever!
Character Trait #7Character Trait #7
Take a Step of FaithTake a Step of Faith

9. Always be authentic and never try to beAlways be authentic and never try to be
someone you aren't especially in business.someone you aren't especially in business.
People will love the real you! YourPeople will love the real you! Your
transparency will be evident to yourtransparency will be evident to your
customers, and it will assist you withcustomers, and it will assist you with
building rock-solid, long-term relationships.building rock-solid, long-term relationships.
Be the REAL YOU!Be the REAL YOU!
Character Trait #8Character Trait #8
Be the Real YouBe the Real You

10. There are no shortcuts to success. There areThere are no shortcuts to success. There are
many things that will give you instantmany things that will give you instant
gratification, but they will not sustain you orgratification, but they will not sustain you or
your business long-term. Commit to pay theyour business long-term. Commit to pay the
price for success and refuse to take shortcutsprice for success and refuse to take shortcuts
that will only get you lost.that will only get you lost.
Character Trait #9Character Trait #9
Pay the Price for SuccessPay the Price for Success

11. As a coaching student, John Di Lemme is givingAs a coaching student, John Di Lemme is giving
me directions on how to market myselfme directions on how to market myself
effectively. He teaches me the necessaryeffectively. He teaches me the necessary
foundations and a proven step by step processfoundations and a proven step by step process
to build my business to the next level.to build my business to the next level. I don'tI don't
have to worry about what to do next. Because ofhave to worry about what to do next. Because of
his teachings, my confidence has grownhis teachings, my confidence has grown
tremendously. Not only that, I am becoming atremendously. Not only that, I am becoming a
better person, as a husband, father, and abetter person, as a husband, father, and a
leader.leader. I recommend John and the wholeI recommend John and the whole
awesome team of DDG 1000% because I trustawesome team of DDG 1000% because I trust
them, they genuinely care, and have impeccablethem, they genuinely care, and have impeccable
integrity."integrity." - Michael Zapanta, Elite- Michael Zapanta, Elite
Coaching Student, Physical Therapist,Coaching Student, Physical Therapist,
FloridaFlorida
*Testimonial Alert*

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Highly Successful People andHighly Successful People and
Businesses, for FREE! Call or TextBusinesses, for FREE! Call or Text
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