St Vrain Media Kickoff Meeting

Libraries and Communities
John Creighton
St. Vrain Media Kick-off Meeting
August 9, 2011

It Can Be Hard to Imagine New Things

Preserve the Institution
Consensus in 1995: “Roll the Presses”
“ With few exceptions, virtually everyone agrees that new media is merely a supplement to the traditional print paper.”

Maybe Not Pew Research Center 2010

Buried in the Report
People want more choice and control in how they receive their news.
People want greater interaction with journalists and each other.

Les Chatfield Wikimedia

Respectful, fair and trustworthy
Cares about me and my community; solves problems that matter to me and my community
Place where I can get together with friends and other people in the community
I can do work for the organization (as opposed to doing the organization’s work) with my friends
I have some influence over the organization
Good memories; part of the community’s social fabric – part of my identity

Meet a demonstrated need in the community
Provide good service at a low/fair price – get the job done with minimal taxes
Produce measurable results – “run like a business”
Eliminate waste, fraud and abuse – show us how you spend the money
Has an economic impact on the community – creates jobs

Rational Loyalty
versus
Emotional Attachment

20th Century = Centralized Institutions Smallbones Wikimedia

20th Century = Centralized Institutions
People willingly conformed their lives to the time, place and rules of institutions.
We gave awards to those who best conformed.

Institutional Language

20th Century Problems
Scarce Resources
High Costs
Cumbersome Logistics
Limited Communications

20th Century Centralized Institutions Jason McHuff (Flickr) battlecreekcvb (Flickr) Bill Ward Brickpile (Flickr)

20th Century Solutions
Large scale production and mass markets
Centralized management
Place based work at specific times
Take it, leave it, or lobby like hell

20th Century Centralized Institutions
1952
160 million people
>67,000 school districts
2002
290 million people
<14,000 school districts

20th Century Problems slowly going away
Scarce to Abundant resources
High to Low costs
Cumbersome to Invisible logistics
Limited to Ubiquitous communications

Choice
“ You can have it any color you want as long as it’s black.”
Henry Ford
11.7 Billion songs sold on iTunes in 2010 Forbes July, 2011

Customization

Participation

Collaboration

Culture Follows Structure sjh foto (Flickr)

Creating Tensions between Old and New

What’s Different?
Given the opportunity, people will choose to design and manage their own experiences.
People value expertise but reject authority.
People will gravitate toward institutions that help them design and manage their own experiences — with advice not prescriptions.
People will give up quality for a greater sense of control.

What Is the Same?
Community

Meet a demonstrated need in the community
Provide good service at a low/fair price – get the job done with minimal taxes
Produce measurable results – “run like a business”
Eliminate waste, fraud and abuse – show us how you spend the money
Has an economic impact on the community – creates jobs

Respectful, fair and trustworthy
Cares about me and my community; solves problems that matter to me and my community
Place where I can “get together” with friends and other people in the community
I can do work for the organization (as opposed to doing the organization’s work) with my friends
I have some influence over the organization
Good memories; part of the community’s social fabric – part of my identity

St Vrain Media Kickoff Meeting

by JohnCr8on on Aug 09, 2011

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St Vrain Media Kickoff Meeting — Presentation Transcript