0
A CITIZEN CENTRIC WORLD
          AND
CHANGING PUBLIC ATTITUDES

      Library Development Council
                    Joh...
Too Much Emphasis on the Present




  Difficult to Imagine the Future
The World People See at the Moment

                   THE CONSENSUS IN ’95
                 
 “ROLL THE PRESSES!”
       ...
Not Prepared for the Future
             WHAT’S HAPPENING NOW
              The internet has surpassed all
               ...
Must Pay Attention
            BURIED IN REPORT

         People want more choice
           and control in how they
     ...
Message Doesn’t Matter




                         6
Culture Follows Structure
                         Changes in Infrastructure and
                         Technology Chang...
What’s Appropriate




                             Ryan Harvey (Flickr)


sjh foto (Flickr)




                         ...
The Structure that Shaped Our Lives:
         Large Institutions




                           irargerich (Flickr)
      ...
Institutions Shaped Our Lives
             Rules of Conduct
             - Be at work on time
             - Perfect atten...
Institution Centric Era
                        Infrastructure and technology
                             — not philosoph...
Institution Centric Era
                        Infrastructure and technology
                             — not philosoph...
Why Big Institutions?
   Scarce and limited
    resources

   Large capital investment

   High costs of design,
    pr...
Institutional Attitude:
                      Take It or Leave It


                                “You can have your car...
Institution Centric Era Is Over

   “Transformative change happens when
 industries democratize, when they are ripped
    ...
People Don’t Need Institutions
   Abundant and cheap
    resources

   Small capital investment

   Low costs of design...
Culture Follows Structure
New infrastructure and technology are changing
     people’s expectations for institutions.

 Le...
Emerging Public Attitudes
Old: Limited options is the way the world is.
New: A range of options to suit personal interests.
Emerging Public Attitudes
Old: Limited options is the way the world is.
New: A range of options to suit personal interests...
Emerging Public Attitudes
Old: Limited options is the way the world is.
New: A range of options to suit personal interests...
Emerging Public Attitudes
Old: Limited options is the way the world is.
New: A range of options to suit personal interests...
School Views
MID 1990 ATTITUDES             CURRENT ATTITUDES
   Focus on basics.              Provide rounded experienc...
Biggest Change: 90s to Now

   Choosing a school has become another
    form of individual self-expression.

   Bottom l...
Will People Perceive Need for
               School Districts?
   School districts purchased text books and
    curriculu...
Organizations Respond
Rise of the Platform Organization
Citizen Centric Society Begs
       Fundamental Questions
   What kinds of institutions are needed in a
    citizen centr...
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Library Development Council Citizen Centric

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  • Transcript of "Library Development Council Citizen Centric"

    1. 1. A CITIZEN CENTRIC WORLD AND CHANGING PUBLIC ATTITUDES Library Development Council John Creighton March 22, 2010 john@creighton.com @johncr8on www.johncr8on.com
    2. 2. Too Much Emphasis on the Present Difficult to Imagine the Future
    3. 3. The World People See at the Moment THE CONSENSUS IN ’95 “ROLL THE PRESSES!” “With few exceptions, virtually everyone agrees that new media is merely a supplement to the traditional print paper.” - Timeless Values The Harwood Group
    4. 4. Not Prepared for the Future WHAT’S HAPPENING NOW The internet has surpassed all media except television as an outlet for news. For young people the internet rivals television as a main source of news. Forty-two percent of Americans would not miss paper if it closed. Forty- eight percent of those under age forty. Source: Pew Research Center
    5. 5. Must Pay Attention BURIED IN REPORT People want more choice and control in how they receive their news. People want greater interaction with journalists and each other. - Timeless Values The Harwood Group
    6. 6. Message Doesn’t Matter 6
    7. 7. Culture Follows Structure Changes in Infrastructure and Technology Changes People’s Behavior, Attitudes and Values. Paul Keleher (Flickr) Change Happens When a Technology Becomes Ubiquitous. g-hat (Flickr)
    8. 8. What’s Appropriate Ryan Harvey (Flickr) sjh foto (Flickr) 8
    9. 9. The Structure that Shaped Our Lives: Large Institutions irargerich (Flickr) 9
    10. 10. Institutions Shaped Our Lives Rules of Conduct - Be at work on time - Perfect attendance Daily & Yearly Schedule - Hours of operation - 40 hour work week - Spring break Roles & Boundaries - Boss & subordinates - No parents in classroom
    11. 11. Institution Centric Era Infrastructure and technology — not philosophy — created the institution centric era battlecreekcvb (Flickr)
    12. 12. Institution Centric Era Infrastructure and technology — not philosophy — created the institution centric era battlecreekcvb (Flickr) Bill Ward Brickpile (Flickr)
    13. 13. Why Big Institutions?  Scarce and limited resources  Large capital investment  High costs of design, production, distribution  Need for large scale to lower costs  Need for a mass market Florian (Flickr)  Limits of time and place
    14. 14. Institutional Attitude: Take It or Leave It “You can have your car any color you want as long as it’s black.” - — Henry Ford David Reber (Flickr)
    15. 15. Institution Centric Era Is Over “Transformative change happens when industries democratize, when they are ripped from the sole domain of companies, governments, and other institutions and handed over to regular folks.” - Chris Anderson
    16. 16. People Don’t Need Institutions  Abundant and cheap resources  Small capital investment  Low costs of design, production, & distribution  Produce goods in small quantities at little cost  Growth of niche markets HFrankenstein (Flickr)  Few limits of time and place
    17. 17. Culture Follows Structure New infrastructure and technology are changing people’s expectations for institutions. Leaving behind an institution centric society – a time when institutions shaped our lives. Entering a citizen centric society – a time when people expect to tailor own lives.
    18. 18. Emerging Public Attitudes Old: Limited options is the way the world is. New: A range of options to suit personal interests.
    19. 19. Emerging Public Attitudes Old: Limited options is the way the world is. New: A range of options to suit personal interests. Old: Experts/officials decide/do things for people. New: Individuals decide/do things for themselves.
    20. 20. Emerging Public Attitudes Old: Limited options is the way the world is. New: A range of options to suit personal interests. Old: Experts/officials decide/do things for people. New: Individuals decide/do things for themselves. Old: Institutions operate in a defined space/time. New: Individuals do things where/when they want.
    21. 21. Emerging Public Attitudes Old: Limited options is the way the world is. New: A range of options to suit personal interests. Old: Experts/officials decide/do things for people. New: Individuals decide/do things for themselves. Old: Institutions operate in a defined space/time. New: Individuals do things where/when they want. Old: People participate in geographic communities. New: People choose communities of interest.
    22. 22. School Views MID 1990 ATTITUDES CURRENT ATTITUDES  Focus on basics.  Provide rounded experience.  Choice not on radar.  Choice is assumed.  Common curriculum  Students need tailored makes sense. learning experiences.  Home school parents are out of the main stream.  Home school parents are admired.  Education happens at a specific place & time.  Education is an experience.  Choose schools based on  Eliminate schools based on neighborhood reputation. CSAP Scores.
    23. 23. Biggest Change: 90s to Now  Choosing a school has become another form of individual self-expression.  Bottom line for parents: Does this school support my vision for my child?
    24. 24. Will People Perceive Need for School Districts?  School districts purchased text books and curriculum individuals could not afford.  Cost of text books/curriculum moving toward zero.  School districts built places for teachers and students to gather.  13,000 Colorado students enroll with online schools.  2% of St. Vrain students go to online schools.  School districts provide students transportation.  Transportation is a cheap good compared to 1970.  1970 < 1 vehicle per driver; Today 1.2 vehicles per
    25. 25. Organizations Respond
    26. 26. Rise of the Platform Organization
    27. 27. Citizen Centric Society Begs Fundamental Questions  What kinds of institutions are needed in a citizen centric society?  How do existing institutions need to adapt to shift toward a citizen centric society?  What problems do people need solved now?  How can institutions help facilitate that?
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