A Citizen Centric World & Schools

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Changing public expectations for institutions as we shift from an institution centric to citizen centric society.

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A Citizen Centric World & Schools

  1. 1. A Citizen Centric World andChanging Public Attitudes<br />Colorado Association of School Boards<br />John Creighton<br />February 19, 2010<br />john@creighton.com<br />@johncr8on<br />www.johncr8on.com<br />
  2. 2. Too Much Emphasis on the Present<br />The Consensus in ’95<br />“Roll the Presses!”<br /> “With few exceptions, virtually everyone agrees that new media is merely a supplement to the traditional print paper.”<br />- Timeless Values<br />
  3. 3. Not Prepared for the Future<br />What’s Happening Now<br />The internet has surpassed all media except television as an outlet for news.<br />For young people the internet rivals television as a main source of news.<br />Forty-two percent of Americans would not miss paper if it closed. Forty-eight percent of those under age forty.<br />Source: Pew Research Center<br />
  4. 4. What Got Lost<br />Buried in Report<br />People want more choice and control in how they receive their news.<br />People want greater interaction with journalists and each other.<br />
  5. 5. Lesson Learned<br />We Often Ask<br />We Need To understand<br />What do you think about what WE are doing NOW?<br />What do people value?<br />What types of experiences do they want?<br />What structures are changing in people’s lives?<br />
  6. 6. Education Research<br />Mid 1990 Attitudes<br />Current Attitudes <br />Choice not on radar.<br />Common curriculum makes sense.<br />Home school parents are out of the main stream.<br />Education happens at a specific place & time.<br />Choose schools based on neighborhood reputation.<br />Choice is assumed.<br />Students need tailored learning experiences.<br />Home school parents are admired.<br />Education is an experience.<br />Eliminate schools based on CSAP Scores.<br />
  7. 7. Biggest Change: 90s to Now<br />Choosing a school has become another form of individual self-expression.<br />Bottom line for parents: Does this school support my vision for my child?<br />
  8. 8. Why We Get Stuck in the Present: It’s Hard to Imagine the Future<br />
  9. 9. Culture Follows Structure<br />Changes in Infrastructure and <br />Technology Changes People’s <br />Behavior, Attitudes and Values.<br />Change Happens When a <br />Technology Becomes Ubiquitous. <br />
  10. 10. Culture Follows Structure<br />New infrastructure and technology are changing people’s expectations for institutions.<br />Leaving behind an institution centric society <br />– a time when institutions shaped our lives.<br />Entering a citizen centric society<br /> – a time when people expect to tailor their own lives.<br />
  11. 11. Institutions Shaped Our Lives<br />Rules of Conduct<br /><ul><li>Be at work on time
  12. 12. Perfect attendance at school</li></ul>Daily & Yearly Schedule<br /><ul><li>40 hour work week
  13. 13. Spring break</li></ul>Roles & Responsibility<br /><ul><li>Boss & subordinates
  14. 14. Teachers teach/parents stay out of the classroom</li></li></ul><li>Institution Centric Era<br />Infrastructure and technology <br />created the institution centric era<br />
  15. 15. Institution Centric Era<br />Infrastructure and technology<br />created the institution centric era.<br />
  16. 16. We Needed Big Institutions<br />Scarce and expensive resources<br />High costs of design, production, distribution<br />Need to produce goods at large scales to lower costs<br />Need for a mass market<br />Limits of time and place<br />
  17. 17. But There Were Drawbacks<br /> “You can have your car any color you <br />want as long as it’s black.”<br /><ul><li>Henry Ford</li></ul>The attitude expressed by<br />many big institutions<br />remains the same:<br />Take It or Leave It <br />
  18. 18. Citizen Centric Era<br />“Transformative change happens when industries democratize, when they are ripped from the sole domain of companies, governments, and other institutions and handed over to regular folks.”<br />- Chris Anderson<br />
  19. 19. People Don’t Need Institutions<br />Abundant and cheap resources<br />Low costs of design, production, and distribution<br />Produce goods in small quantities at little cost<br />Growth of niche markets<br />Few limits of time and place<br />
  20. 20. Emerging Public Attitudes<br />Old: Limited options is just the way the world is.<br />New: I expect a range of options to suit my interests.<br />
  21. 21. Emerging Public Attitudes<br />Old: Limited options is just the way the world is.<br />New: I expect a range of options to suit my interests.<br />Old: Experts/officials decide and do things for people.<br />New: Individuals decide and do things for themselves.<br />
  22. 22. Emerging Public Attitudes<br />Old: Limited options is just the way the world is.<br />New: I expect a range of options to suit my interests.<br />Old: Experts/officials decide and do things for people.<br />New: Individuals decide and do things for themselves.<br />Old: Institutions operate in a defined space and time.<br />New: Individuals do things where & when they want.<br />
  23. 23. Emerging Public Attitudes<br />Old: Limited options is just the way the world is.<br />New: I expect a range of options to suit my interests.<br />Old: Experts/officials decide and do things for people.<br />New: I will decide and do things for myself.<br />Old: Institutions operate in a defined space and time.<br />New: I will do things where & when I want.<br />Old: I have to deal with people in community where I live.<br />New: I can pick my own community & social network.<br />
  24. 24. How ShouldOrganizations Respond?<br />
  25. 25. Rise of the Platform Organization<br />
  26. 26. Will People Perceive Need for School Districts?<br />School districts purchased text books and curriculum individuals could not afford.<br />Cost of text books/curriculum moving toward zero.<br />
  27. 27. Will People Perceive Need for School Districts?<br />School districts purchased text books and curriculum individuals could not afford.<br />Cost of text books/curriculum moving toward zero.<br />School districts built places for teachers and students to gather.<br />13,000+ Colorado students enroll with online schools.<br />2% of St. Vrain students enroll with online schools.<br />
  28. 28. Will People Perceive Need for School Districts?<br />School districts purchased text books and curriculum individuals could not afford.<br />Cost of text books/curriculum moving toward zero.<br />School districts built places for teachers and students to gather.<br />13,000 Colorado students enroll with online schools.<br />2% of St. Vrain students go to online schools.<br />School districts provide students transportation.<br />Transportation is a cheap good compared to 1970.<br />1970 &lt; 1 vehicle per driver; Today 1.2 vehicles per driver.<br />
  29. 29. Citizen Centric Society Begs Fundamental Questions<br />What is value added of the institution?<br />In this case, what is value added of school district?<br />What do school districts do better than anyone else?<br />How does institution need to adapt to citizen centric era?<br />How can the institution support people to do things for themselves?<br />What are potential negative consequences to mitigate?<br />
  30. 30. Discussion Questions<br />To what extent do you experience these emerging expectations in your school district?<br />How is your school district responding to these emerging expectations?<br />What are you finding most challenging about responding to these emerging expectations?<br />

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