Hand Picking Prospects with LinkedIn

Comer Consulting, LLC 10219 36 Place North • Plymouth, MN 55441 • 877.540.0711 • www.jcomerconsulting.com Hand-Picking Prospects Using LinkedIn

Comer Consulting, LLC 10219 36 Place North • Plymouth, MN 55441 • 877.540.0711 • www.jcomerconsulting.com Developing a Coordinated Strategy © 2009 Comer Consulting, LLC Increasingly Better Service and Deeper Relationships Service Standard: WOW Clear Brand Messaging Expand Prospect Pool Clear Client Profile

Building relationships

Communicating your brand

Understanding clients and prospects

Identifying specific prospects

Finding

Connecting

Qualifying

Leveraging

Comer Consulting, LLC 10219 36 Place North • Plymouth, MN 55441 • 877.540.0711 • www.jcomerconsulting.com Finding New Prospects © 2009 Comer Consulting, LLC Location Company Industry Title Keywords School Define your Ideal Client

Comer Consulting, LLC 10219 36 Place North • Plymouth, MN 55441 • 877.540.0711 • www.jcomerconsulting.com Connecting with New Prospects © 2009 Comer Consulting, LLC 3rd Level Connections 3rd Level Connections 3rd Level Connections 3rd Level Connections 1st Level Connections 2nd Level Connections 2nd Level Connections 2nd Level Connections You 1st Level Connections

Comer Consulting, LLC 10219 36 Place North • Plymouth, MN 55441 • 877.540.0711 • www.jcomerconsulting.com How you are connected Who can introduce you Making the introduction Connecting with New Prospects © 2009 Comer Consulting, LLC

Will the new prospects connect with you?

LinkedIn is for networking, not for sales

Goal in networking is to build a relationship

– Solve a problem for the prospect

– Create a connection for the prospect

– Discover a common interest

Begin by connecting on LinkedIn

Explore common interests, invite them to join a group

If local or going to the same city, meet for coffee or a drink

Incorporate connections into your other marketing initiatives

– Newsletters, dinners, events, seminars

Social Networking Media strategies

Association and community involvement

Advisory boards

Referral strategies

Finding

Connecting

Qualifying

Leveraging

Comer Consulting, LLC 10219 36 Place North • Plymouth, MN 55441 • 877.540.0711 • www.jcomerconsulting.com Questions? © 2009 Comer Consulting, LLC John Comer, CFP Comer Consulting, LLC 877-540-0711 [email_address]