A Content Strategist’s Guide
to Mobile Platforms

#stc14
John Collins!
Senior UX Content Strategist
www.linkedin.com/in/jo...
2
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
About me
Goals
• Show how to help users
• Show how to help yourself
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile ...
4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
About you
5
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
Help the user
What the user sees
6
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
The first interaction users have—"
or don’t have—with your content"
is when they search for your app "
in the App Store.
@j...
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 8
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 9
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 10
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 11
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 12
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 13
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 14
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 15
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 16
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 17
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 18
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 19
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 20
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 21
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 22
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 23
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 24
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 25
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 26
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 27
iPhone5s
 Samsung Galaxy S4
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 28
iPhone5s
 Samsung Galaxy S4
A useful tool
29
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
30
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
31
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
32
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
Write with the big"
picture in mind.
33
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
Write with the big picture in mind.
Your users will get a consistent,
cohesive experience as a result.
@jrc_collins | #stc...
Write in a manner"
familiar to the user.
35
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
Each app ecosystem has"
a voice. Reuse content "
when you can, but adapt "
wisely to avoid jarring users.
@jrc_collins | #...
Know & (mostly) follow"
the iOS HIG.
37
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
38
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
https://developer.apple.com/library/ios/docume...
Know & (mostly) follow"
Android writing style.
39
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 40
http://developer.android.com/design/style/wri...
41
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
Help yourself
Know how the mobile
ecosystems differ.
42
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
TechComm career tip: Become "
your company’s expert on the "
iOS HIG or Android guidelines. 
@jrc_collins | #stc14 | A Con...
Know how the mobile
ecosystems differ.
44
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
Each app ecosystem has"
its quirks. If you can learn "
them now, you’ll prevent "
last-minute scrambles. 
@jrc_collins | #...
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 46
Know the rules.
47
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
48
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
More about you
Understand where
content comes from.
49
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 50
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 51
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 52
53
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
54
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
Manage content wisely.
55
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
Build for the future"
and plan for scale.
56
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
57
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 58
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
 59
Know how to view app
while it’s being built
60
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
Resources?"
See handout or
www.intersectUX.com/blog
61
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Plat...
62
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
Questions? "
Your experiences?
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A Content Strategist's Guide to Mobile Platforms

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New to mobile? Moving into a new section of mobile?

This presentation accompanied my presentation on Monday, May 19, 2014, at the 2014 Society for Technical Communication Summit. The purpose of the talk was to introduce technical writers to the app ecosystems of Apple, Google Play, and Amazon Kindle.

With an understanding of the different ecosystems, you'll be better equipped to manage the content that goes with them, and you can make yourself an integral part of your company's mobile strategy.

We look at content such as app name, descriptions, keywords, what's new messages, interface text, and in-app purchases. We also talk about ways to manage these different types of mobile content and what complexities come with the addition of localizations.

I shared much more content shared verbally, and there was a supplemental handout, which you can download as a PDF here: http://bit.ly/stc-handout

Published in: Software, Technology, Education
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Transcript of "A Content Strategist's Guide to Mobile Platforms"

  1. 1. A Content Strategist’s Guide to Mobile Platforms #stc14 John Collins! Senior UX Content Strategist www.linkedin.com/in/johncollins" @jrc_collins
  2. 2. 2 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms About me
  3. 3. Goals • Show how to help users • Show how to help yourself @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 3
  4. 4. 4 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms About you
  5. 5. 5 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms Help the user
  6. 6. What the user sees 6 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  7. 7. The first interaction users have—" or don’t have—with your content" is when they search for your app " in the App Store. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 7
  8. 8. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 8 iPhone5s Samsung Galaxy S4
  9. 9. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 9 iPhone5s Samsung Galaxy S4
  10. 10. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 10 iPhone5s Samsung Galaxy S4
  11. 11. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 11 iPhone5s Samsung Galaxy S4
  12. 12. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 12 iPhone5s Samsung Galaxy S4
  13. 13. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 13 iPhone5s Samsung Galaxy S4
  14. 14. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 14 iPhone5s Samsung Galaxy S4
  15. 15. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 15 iPhone5s Samsung Galaxy S4
  16. 16. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 16 iPhone5s Samsung Galaxy S4
  17. 17. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 17 iPhone5s Samsung Galaxy S4
  18. 18. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 18 iPhone5s Samsung Galaxy S4
  19. 19. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 19 iPhone5s Samsung Galaxy S4
  20. 20. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 20 iPhone5s Samsung Galaxy S4
  21. 21. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 21 iPhone5s Samsung Galaxy S4
  22. 22. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 22 iPhone5s Samsung Galaxy S4
  23. 23. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 23 iPhone5s Samsung Galaxy S4
  24. 24. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 24 iPhone5s Samsung Galaxy S4
  25. 25. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 25 iPhone5s Samsung Galaxy S4
  26. 26. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 26 iPhone5s Samsung Galaxy S4
  27. 27. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 27 iPhone5s Samsung Galaxy S4
  28. 28. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 28 iPhone5s Samsung Galaxy S4
  29. 29. A useful tool 29 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  30. 30. 30 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  31. 31. 31 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  32. 32. 32 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  33. 33. Write with the big" picture in mind. 33 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  34. 34. Write with the big picture in mind. Your users will get a consistent, cohesive experience as a result. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 34
  35. 35. Write in a manner" familiar to the user. 35 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  36. 36. Each app ecosystem has" a voice. Reuse content " when you can, but adapt " wisely to avoid jarring users. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 36
  37. 37. Know & (mostly) follow" the iOS HIG. 37 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  38. 38. 38 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms https://developer.apple.com/library/ios/documentation/userexperience/conceptual/mobilehig/Alerts.html
  39. 39. Know & (mostly) follow" Android writing style. 39 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  40. 40. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 40 http://developer.android.com/design/style/writing.html
  41. 41. 41 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms Help yourself
  42. 42. Know how the mobile ecosystems differ. 42 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  43. 43. TechComm career tip: Become " your company’s expert on the " iOS HIG or Android guidelines. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 43
  44. 44. Know how the mobile ecosystems differ. 44 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  45. 45. Each app ecosystem has" its quirks. If you can learn " them now, you’ll prevent " last-minute scrambles. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 45
  46. 46. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 46
  47. 47. Know the rules. 47 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  48. 48. 48 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms More about you
  49. 49. Understand where content comes from. 49 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  50. 50. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 50
  51. 51. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 51
  52. 52. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 52
  53. 53. 53 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  54. 54. 54 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  55. 55. Manage content wisely. 55 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  56. 56. Build for the future" and plan for scale. 56 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  57. 57. 57 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  58. 58. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 58
  59. 59. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 59
  60. 60. Know how to view app while it’s being built 60 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  61. 61. Resources?" See handout or www.intersectUX.com/blog 61 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  62. 62. 62 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms Questions? " Your experiences?

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