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A Content Strategist's Guide to Mobile Platforms

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New to mobile? Moving into a new section of mobile? …

New to mobile? Moving into a new section of mobile?

This presentation accompanied my presentation on Monday, May 19, 2014, at the 2014 Society for Technical Communication Summit. The purpose of the talk was to introduce technical writers to the app ecosystems of Apple, Google Play, and Amazon Kindle.

With an understanding of the different ecosystems, you'll be better equipped to manage the content that goes with them, and you can make yourself an integral part of your company's mobile strategy.

We look at content such as app name, descriptions, keywords, what's new messages, interface text, and in-app purchases. We also talk about ways to manage these different types of mobile content and what complexities come with the addition of localizations.

I shared much more content shared verbally, and there was a supplemental handout, which you can download as a PDF here: http://bit.ly/stc-handout

Published in Software , Technology , Education
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Transcript

  • 1. A Content Strategist’s Guide to Mobile Platforms #stc14 John Collins! Senior UX Content Strategist www.linkedin.com/in/johncollins" @jrc_collins
  • 2. 2 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms About me
  • 3. Goals • Show how to help users • Show how to help yourself @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 3
  • 4. 4 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms About you
  • 5. 5 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms Help the user
  • 6. What the user sees 6 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 7. The first interaction users have—" or don’t have—with your content" is when they search for your app " in the App Store. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 7
  • 8. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 8 iPhone5s Samsung Galaxy S4
  • 9. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 9 iPhone5s Samsung Galaxy S4
  • 10. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 10 iPhone5s Samsung Galaxy S4
  • 11. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 11 iPhone5s Samsung Galaxy S4
  • 12. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 12 iPhone5s Samsung Galaxy S4
  • 13. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 13 iPhone5s Samsung Galaxy S4
  • 14. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 14 iPhone5s Samsung Galaxy S4
  • 15. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 15 iPhone5s Samsung Galaxy S4
  • 16. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 16 iPhone5s Samsung Galaxy S4
  • 17. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 17 iPhone5s Samsung Galaxy S4
  • 18. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 18 iPhone5s Samsung Galaxy S4
  • 19. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 19 iPhone5s Samsung Galaxy S4
  • 20. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 20 iPhone5s Samsung Galaxy S4
  • 21. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 21 iPhone5s Samsung Galaxy S4
  • 22. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 22 iPhone5s Samsung Galaxy S4
  • 23. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 23 iPhone5s Samsung Galaxy S4
  • 24. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 24 iPhone5s Samsung Galaxy S4
  • 25. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 25 iPhone5s Samsung Galaxy S4
  • 26. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 26 iPhone5s Samsung Galaxy S4
  • 27. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 27 iPhone5s Samsung Galaxy S4
  • 28. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 28 iPhone5s Samsung Galaxy S4
  • 29. A useful tool 29 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 30. 30 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 31. 31 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 32. 32 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 33. Write with the big" picture in mind. 33 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 34. Write with the big picture in mind. Your users will get a consistent, cohesive experience as a result. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 34
  • 35. Write in a manner" familiar to the user. 35 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 36. Each app ecosystem has" a voice. Reuse content " when you can, but adapt " wisely to avoid jarring users. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 36
  • 37. Know & (mostly) follow" the iOS HIG. 37 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 38. 38 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms https://developer.apple.com/library/ios/documentation/userexperience/conceptual/mobilehig/Alerts.html
  • 39. Know & (mostly) follow" Android writing style. 39 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 40. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 40 http://developer.android.com/design/style/writing.html
  • 41. 41 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms Help yourself
  • 42. Know how the mobile ecosystems differ. 42 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 43. TechComm career tip: Become " your company’s expert on the " iOS HIG or Android guidelines. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 43
  • 44. Know how the mobile ecosystems differ. 44 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 45. Each app ecosystem has" its quirks. If you can learn " them now, you’ll prevent " last-minute scrambles. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 45
  • 46. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 46
  • 47. Know the rules. 47 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 48. 48 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms More about you
  • 49. Understand where content comes from. 49 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 50. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 50
  • 51. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 51
  • 52. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 52
  • 53. 53 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 54. 54 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 55. Manage content wisely. 55 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 56. Build for the future" and plan for scale. 56 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 57. 57 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 58. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 58
  • 59. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 59
  • 60. Know how to view app while it’s being built 60 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 61. Resources?" See handout or www.intersectUX.com/blog 61 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
  • 62. 62 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms Questions? " Your experiences?