How to tell if your SEO is actually working.

1. SEO Metrics How to know if your SEO is working with @JohnCarcutt

2. Before we get started …. Lets talk about Panda Famers

3. Big Changes at Google 1st JC Penalty – NY Times Article Penalized for Buying Links 2nd Forbes.com – Webmaster World Forums WMT Notification posted, Penalized for Selling Links 3rd Overstock.com – WSJ Article Hit with algo update targeting aggressive link buys 4th Farmer update – Google Blog Google algo change impacting 11.8% of all searches 5th Panda/Farmer – Wired Article Updated to include aggressive advertising on sites.

4. Big Changes at Google All this in the Last 3 weeks !

5. You Need to Monitor and React Were you hit? How would you know? Do you know?

6. What Metrics to Watch Search Rankings Higher Rankings Mean Better Results … Not so Fast … Personal Search Geo-Modified Search Universal Search Elements RavenTools.com

7. What Metrics to Watch Universal Search

8. What Metrics to Watch Geo-Modification

9. What Metrics to Watch RavenTools.com

10. What Metrics to Watch Analytics Traffic Volume Always a good indicator of both positive and negative search changes. Number of Keywords Used The more keywords your site is being found for, the more “reach” your site has into search wordpress.org/extend/plugins/google-analytics-for-wordpress/

11. What Metrics to Watch GoogleAnalytics

12. What Metrics to Watch Google Webmaster Tools Direct communications from Google Errors Google finds while crawling Errors in Robots.txt and SiteMap.xml files Malware Identification HTML Suggestions www.google.com/webmasters/tools/

13. What Metrics to Watch Google Webmaster Tools

14. What Metrics to Watch Your Link Profile Number of Inbound Links Percentage of Deep Links Anchor Text Profile Number of Unique Domains Changes in Link Profile www.opensiteexplorer.org

15. What Metrics to Watch Your Link Profile Number of Inbound Links Percentage of Deep Links Anchor Text Profile Number of Unique Domains Changes in Link Profile www.opensiteexplorer.org

16. Consolidated Metrics for WP Consolidated SEO Metrics Plug-in AppliedSEO.com (Coming Soon) Is the current page Cached in the engines Track changes in PageRank of pages Track Current # of Pages Indexed Monthly Re-Verification of Indexed Pages Time Since Last New Page Indexed Average Time till New Content is Indexed # of Pages with Less than 200 Words Average # of Edits per Page Average Time Between Edits on a Page Number of Inbound Links to Site and Pages And much more …