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Real Time Search Presentation

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This is the presentation deck for my talk on Real Time Search at Refresh Miami Nov 2009.

This is the presentation deck for my talk on Real Time Search at Refresh Miami Nov 2009.

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Transcript

  • 1. THE REAL DISH ON REAL TIME SEARCH V John Carcutt, SEO Manager
  • 2. OBLIGATORY MINI BIO I’m @JohnCarcutt SEO Manager at MediaWhiz www.MediaWhiz.com In my Spare Time Co-Host of SEO101 w www.WebmasterRadio.fm/SEO-101/ M Mondays 5PM EST or listen on anytime
  • 3. What is Real Time Search?
  • 4.
  • 5. REAL TIME SEARCH (RTS)
    • 3 Basic Categories of RTS
      • Time Sensitive Search
      • Current Data Push
      • Geospatial Search
  • 6. REAL TIME SEARCH (RTS)
    • Who’s Using It?
      • All the Major Search Engines
      • Many Social Media Platforms
      • Many Mobile Applications
      • Your Mom
  • 7. REAL TIME SEARCH (RTS)
    • “ I Heard, It’s Just a Fad”
      • “ Freshness is a priority at Google ” “ We want new facts, new information, good authority, and all in a timely manner”
    Jeremy Hylton – Google Engineer
  • 8. RTS - TIME SENSITIVE SEARCH How Do Search Engines Use Time Sensitive Data?
  • 9. RTS – GOOGLE NEWS Google News
  • 10. RTS – GOOGLE NEWS Google Blog Search
  • 11. RTS - TIME SENSITIVE SEARCH Organic Search Results
  • 12. RTS - TIME SENSITIVE SEARCH
    • Organic Search Results
    • QDF = “Query Deserves Freshness”
      • Late 2006 – “Google Finance”
      • More Weight to Older Content
      • Fresh Content Integrated
  • 13. RTS - TIME SENSITIVE SEARCH Organic Search Results QDF = “Query Deserves Freshness”
  • 14. RTS - TIME SENSITIVE SEARCH
    • Organic Search Results
    • QDF = “Query Deserves Freshness”
      • My Web Site Started Great Then Disappeared.
      • New York City Black Out !
  • 15. RTS - TIME SENSITIVE SEARCH
    • Organic Search Results
    • QDF = “Query Deserves Freshness”
      • My Web Site Started Great Then Disappeared.
      • New York City Black Out !
    Google Predicts Related Content Will be Created, Published and Indexed within 15 Minutes . Queries Requesting Information will Start After … 2 Seconds
  • 16. RTS - TIME SENSITIVE SEARCH
    • Pulse Rank – The “New” PR
      • Based on RealTime Link Data
      • Bit.ly Now .vs Digg
      • The Impact of Viral
      • Not for Everyone
  • 17. RTS – CURRENT DATA PUSH What is Current a Data Push?
  • 18. RTS – CURRENT DATA PUSH
    • RealTime Search Results in Evolving Data Sets
      • Twitter Search
      • Bing Travel
      • Google/Yahoo Social Deals
      • Many Others
  • 19. RTS – CURRENT DATA PUSH Twitter Search
  • 20. RTS – CURRENT DATA PUSH Bing Travel
  • 21. RTS – GEOSPATIAL SEARCH What is Geospatial Search?
  • 22. RTS – GEOSPATIAL SEARCH
    • Geospatial Search Provides Data Based on the Requestors Location in RealTime.
      • Mobile Search
      • 4Square Social App
  • 23. RTS – GEOSPATIAL SEARCH Mobile Search
  • 24. RTS – GEOSPATIAL SEARCH four square App
  • 25. RTS – GEOSPATIAL SEARCH Thanks for Staying Awake? @JohnCarcutt SEO Manager at MediaWhiz www.MediaWhiz.com