Snellville DDA Presentation

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Snellville DDA Presentation

  1. 1. Downtown  Development  Authority •  Independent  Authority  to   support  local  municipalities   •  Created  by  Georgia   Legislature     •  Activated  by  Snellville  City   Council   •  Seven  Directors   Ö  Nominated  by  Mayor  and   con>irmed  by  Council   Ö  Once  con>irmed,  Directors  may   only  be  removed  from  the   Authority  at  the  end  of  their  end-­‐ of-­‐term,  or  if  they  move  out  of   Snellville,  or  by  the  Governor   Ö  Authority  Of>icers  elected  by  the   Directors    
  2. 2. Examples  of  DDA  Capabili:es •  District  overlay  marketing   programs   •  Business  Incentives   •  Public/Private  Partnerships   •  Capital  Improvement  low   interest  loans   •  Acquire  and  Sell  Land   •  Develop  or  Redevelop   •  Up  to  50-­‐year  agreements   •  Issue  Bonds   (M&C  approval)   •  Levy  Mileage  Rates     (M&C  approval)   •  Operate  businesses  to  >ill   need  
  3. 3. Snellville  DDA  Prior  to  2013 •  Reactive  –vs-­‐  Proactive   •  No  formal  vision  or  mission   •  Directors  were  not  engaged   •  Although  a  reactive  group,   there  were  successes:   Ö  Start-­‐up  seed  funding  for   Snellville  Farmers  Market   Ö  Wisteria  property  acquisition   Ö  Funding  of  development   study  that  was  the  precursor   to  The  Towne  Center  Vision  
  4. 4. Step  1:    Expanded  Snellville  DDA  Overlay •  Expand  the  DDA  overlay   district  to  include  the   Center  of  Commerce  (124)  
  5. 5. Step  2:  Reboot  Iden:ty,  Vision,  Ac:on  Retreat Developed  formal  Snellville  DDA  Mission,  Vision  and  Direction   •  MISSION:     Ö  The  mission  of  the   Snellville  Downtown   Development  Authority  is   to  aggressively  develop  a   community  to  attract  and   retain  businesses  and   merchants.   •  VISION:     Ö  The  vision  of  the  Snellville   Downtown  Development   Authority  is  an  active   mixed-­‐use  district  where   the  community  lives,   works  and  plays.    
  6. 6. Step  2:  Reboot  Iden:ty,  Vision,  Ac:on  Retreat Raw  responses  from  participants   •  Snellville  Strengths   Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Pro>itable/Desirable  shopping  areas   (comparable  in  size  to  Mall  of  GA)   Accessible  by  highways  and  roads  (78  &  124)   Close  proximity  to  downtown  Atlanta   Sustainable  population  base   Attractive  demographics  (income)   Diversity  of  population  groups   Diversity  of  options  regarding  religious  places   Police  Station   School  system   Hospital  –  Health  care   Tourism  –  Creating  community  functions  to  keep   population  local;  i.e.  farmers  market,  concerts   Southern  Charm   Park  system  nearby  to  town  center   Volunteers  support  community  initiatives;  come   seeking  to  volunteer   •  Snellville  Weaknesses   Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Leave  area  for  entertainment  options   Aging  populations  (young  people  moving)   Low  on  diversity  with  housing  options   Congestion  (traf>ic)   Short  of  of>ice  space   School  system   Retail  sprawl   Diverse  religious  base  (competing  for   populations)   No  local/organic/non-­‐chain  restaurants  and   entertainment   Lack  of  merchant  support   Senior  options  for  housing/not  a  lot  of  diversity  
  7. 7. Step  2:  Reboot  Iden:ty,  Vision,  Ac:on  Retreat Raw  responses  from  participants   •  Threats   Ö  Ö  Ö  Ö  Ö  Ö  No  town  center  (walkable  community)   CFI   B-­‐Grade  retail  properties   Hobby  Lobby  moving  out  of  town   Close  to  Atlanta   No  CFI  education   •  Opportunities   Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Broaden  volunteer  base   Need  diversity  of  housing  options   Movie  Theatre  possibility  in  Towne  Center   Walkable  Towne  Center   Business  Retention  Program   DDA  create  education  process  to  merchants    and  community   Improve  local  employment  opportunities   Housing  Options  for  high  income   High  end  hotel  -­‐  Conference  Center   CFI  education  program/message   Redevelop  old  retail  properties  (centers)  (some  locally   owned)   Hobby  Lobby  is  relocating   Embrace  the  vast  potential  and  ongoing  efforts  of   entrepreneurial  spirit.   •  Snellville  Entrepreneur  Council  
  8. 8. Snellville  DDA  Selected  Ini:a:ves •  Wisteria  Property  (short  term)     Ö  Request  for  Information  Proposals  due  2/14/2014   •  Master  Branding  and  Way>inding  Signage  Study  (short,  mid,  long  term)     Ö  •  •  •  •  •  Request  for  Quali>ications  to  be  distributed  by  1/31/2014   Existing  Snellville  Merchant  Outreach  Program  (short,  mid  term)     New  Business  and  Merchant  Acquisition  Marketing  Program  (short,  mid,  long  term)     Shop  Snellville  Marketing  Program  (mid,  long  term)     CFI  Support  (short,  mid,  long  term)   Incubator  facility  partnership  w/  Snellville  Entrepreneur  Council     (short,  mid,  long  term)  
  9. 9. Master  Branding  and  Wayfinding  Signage   •  Request  for  Quali>ications  Worksheet:     Ö  Ö  Ö  Ö  Ö  Ö  Master  Public  Signage  Plan  for  the  City  which  will   extend  and  enhance  the  branding  of  the  City   established  within  The  Towne  Center  Master   Plan  including:   City  entry  identi>ication  signage  with  location   plans   Individual  street  signage  identi>ied  by  districts   within  the  City   Design  and  location  plans  for  information  kiosks   Preparation  of  a  master  phasing  plan  to   implement  the  signage  master  plan  over  a  >ive  to   ten  year  period  beginning  with  the  development   of  major  entry  elements  on  Ronald  Regan   Parkway,  Scenic  Highway,  and  US  78.   Detailed  design  for  the  >irst  phase  of  the  master   signage  plan  which  will  address  the  location  and   necessary  construction  documents  for  the  >irst   major  entry  signage  element.   •  Signage  Examples:     Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Ö  Snellville  entry  point  welcome  monument   signs   Snellville  event  signs   District  branding  signs   Cross  street  signs   Business  signs/kiosks   Attraction  signs   Commercial  property  for  sale  signs   Commercial  property  in-­‐window  leasing   signs/murals   CFI  directional  signs  
  10. 10. CFI  Project  US  78  &  SR  124
  11. 11. CFA  Project  US  78  &  SR  124 •  Snellville  DDA  proactive  leadership  role:   Ö  Directional  Signage   Ö  Detention  ponds  (beauti>ication  project)   Ö  Planning  &  funding  for  landscaping  and  streetscaping  within  the  CFI   project   Ö  Pedestrian  walkways  (safety  and  convenience)   Ö  Redevelop  London  Plaza  concept  
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