TC Sustainability Presentation For WSIS
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TC Sustainability Presentation For WSIS

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Telecenter Sustainability. Presentation for WSIS in Geneva

Telecenter Sustainability. Presentation for WSIS in Geneva

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    TC Sustainability Presentation For WSIS TC Sustainability Presentation For WSIS Presentation Transcript

    • Telecenter Sustainability
    • What is the project about? • develop an approach to TC sustainability which: – draws on the different perspectives and strengths of the social, private and government sectors to: • provide funders, facilitators and implementers of community based Telecenters with: – the methodologies, tools and support infrastructure necessary for implementing and growing sustainable community based Telecenters.
    • Target Audience • Those responsible for funding, facilitating or implementing TC’s • Those delivering training through and to Telecenters • Those responsible for promoting and developing Telecenters • Those responsible for promoting and developing SME development programs
    • Objectives • promote financial and social self- sustainability • ensure community needs and demands are an integral part of both the planning and implementation process • improve process of product and service identification and development • enable community access to new markets, tools and support structures
    • Deliverables • training and tools to facilitators and implementers of Telecenters to support them in the planning and implementation phases of their TC projects. • support for ongoing TC activities and development in the post implementation phase by providing trainers, facilitators and implementers with tools and training materials targeted directly at the immediate and ongoing needs of the SME’s (and Micro Enterprises) that use those TC’s. • access to support platform for trainers, facilitators and implementers • access to the platform for TC’s and SME’s, to allow them to identify and access revenue generating opportunities
    • Key aspects • One of the key aspects of this project is the combination of expertise and experience of the various partners, which spans the private sector (business development and training), the government sector and extensive experience in the social sector.
    • Typical modules • While there is some overlap they fall into two categories • Pre implementation • Post implementation – The following are examples of typical modules or topic areas
    • Pre implementation (implementing Sustainable Telecenters) • implementing for sustainability – (telecenter pack, identifying business model, business model segmentation, community development plan etc.) • integration into the TC network • integration into the local community (understanding and analyzing the environment) • financial and governance issues • project management – larger role for facilitator/implementor? • individual TC vs TC network • implementing metrics and assesment • Implementation planning • Satisfying funders
    • Post implementation (growing and developing sustainable Telecenters ) • focus on growing and developing the TC • cash flow and operational issues • SME development • TC development (identifying opportunities and leveraging the network) • Revisiting the business plan • Metrics and assessment – the role in driving change • “For profit” or “social” organization is there really a difference? • Identifying new markets – expanding old
    • The TC environment – issues and problems • Focus on hardware and internet connectivity • Lack of replicable business models • Lack of demand side activities • Lack of skills of TC operators • Lack of community ownership and involvement • No clearly defined exit strategy • Limited understanding of environment in which TC operates • Assumption that ICT/TC lead to development automatically • Lack of understanding of concept of sustainability
    • The TC environment – issues and problems • Segmentation/classification of TC not clear enough or not understood its relevance for services offered and governance mechanisms  no adequate business models • No clear process of how to set up/get to a sustainable TC (business plan, community development plan • If there is a business plan, it usually relies on the community paying for the services (ie is extractive) • Failure to leverage existing infrastructure or development projects • Lack of SME support on a national level, including support in case of business failure • Lack of business understanding and competitive understanding (impact of a cybercafe entering the market, or impact of subsidy on cybercafe competitor) • Missing market focus and conscious positioning (business strategy) • No explicit linkage between TC and SME development
    • Key Benefits to: • Implementers and TC’s • Facilitators • Funders • SME
    • Benefits to Implementers and TC’s • TC implements sustainable business model, targeting the community, SMEs and their development. • Systematic and comprehensive analysis and strategy development • Understanding of community needs • Exchangeof experience and information • Better use of ICT • Better understanding of market dynamics • Targetted service offerings
    • Benefits to Facilitators • Would be able to advise and support the development and implementation of sustainable business models for TCs. • Tools and methodologies that enable facilitators to implement TC with reasonable level of work • Increased level of confidence because it is a proven concept • Improved efficiency and increased chances of success
    • Benefits to Funders • Increased level of confidence • Have an integral concept on how and where to focus their support through – Clear understanding of costs of implementation – … of leverage points – … of methodology
    • Benefits to SME • More business through strategic use of TC – Understand strategic use of ICT • Competitive advantage • Improved operational efficiency • Increased reach of products and services – Improve reach of their communication/promotions • Increased access to capital • Personal development • Becoming part of a network  expand social capital – Exchanging best practice • Enable better understanding of market dynamics