ThePsychology	Of Pivoting
WHY?	WHY?	WHY?	WHY?	WHY?
www.spudballoo.com
Baseline Scan	   Prayer Scan	                                Source: Andrew Newberg
When data are perceived as TRUE
When data are perceived as FALSE
www.ZombieDoom.com
Anchoring
Representativeness
www.entheosweb.com
Sunk Cost Fallacy                	                      www.synchro-blogue.com
What to Do?
D U H !
Integrity of Communication	                         PIG
Self 	Knowledge
Shikhar Ghosh
@JohnBradberry	   www.ReadyFounder.com
Slides from my Ignite talk at Lean Startup Conference 2012
Slides from my Ignite talk at Lean Startup Conference 2012
Slides from my Ignite talk at Lean Startup Conference 2012
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Slides from my Ignite talk at Lean Startup Conference 2012

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Slides from my Ignite talk at Lean Startup Conference 2012

  1. 1. ThePsychology Of Pivoting
  2. 2. WHY? WHY? WHY? WHY? WHY?
  3. 3. www.spudballoo.com
  4. 4. Baseline Scan Prayer Scan Source: Andrew Newberg
  5. 5. When data are perceived as TRUE
  6. 6. When data are perceived as FALSE
  7. 7. www.ZombieDoom.com
  8. 8. Anchoring
  9. 9. Representativeness
  10. 10. www.entheosweb.com
  11. 11. Sunk Cost Fallacy www.synchro-blogue.com
  12. 12. What to Do?
  13. 13. D U H !
  14. 14. Integrity of Communication PIG
  15. 15. Self Knowledge
  16. 16. Shikhar Ghosh
  17. 17. @JohnBradberry www.ReadyFounder.com
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