Transcript of "Bradberry/Craig Presentation - SIOP 2012"
An Academic-PractitionerCollaboration to Develop a New Measure ofEntrepreneurial Personality John Bradberry ReadyFounder Services S. Bartholomew Craig North Carolina State University
Background / Context• ReadyFounder Framework• What is entrepreneurial personality and why build a new measure?• Why involve an academic (and how to ﬁnd and choose one)?
Founder ReadinessP u r p o s e / M o t i v a t i o nS k i l l s / E x p e r i e n c ePersonalityS u p p o r t S y s t e mF o c u s / P e r f o r m a n c e
The Practioner’s Agenda• Serve pracEce’s need for a useful tool• Create a marketable product: user-‐ friendly• Move reasonably quickly (sync w/book) • Test commercial viability by iteraEng over Eme (treat as a market experiment)
The Academic’s Agenda• Follow rigorous procedure• Comply with InsEtuEonal Review requirements• Produce publishable research• Involve graduate students
Biography of a Project Project specs and EmelineArEculated dimension deﬁniEons Created iniEal item pools Data collecEon -‐ Round 1
Biography of a Project (cont.) Analyzed data and reﬁned tool IdenEﬁed IT vendor Created plaSorm (with IT vendor) Solicited feedback from SMEs
Biography of a Project (cont.) Deployed v1.0 of tool Currently planning for next revision, based on user data and feedback
Challenges• Good Old-‐Fashioned Time Compression • Diﬃculty Involving Students• Data CollecEon Rate• Ambiguity of Roles with IT Vendor• “FricEon” in Individual User Experience (vs. Group Code)
Lessons and Suggestions• Clarify mutual expectaEons up front -‐ we commi)ed for the long term (2+ years) -‐ take stock of everyone’s strengths and limita<ons• Keep lines of communicaEon wide open• If involving students, link to a milestone• Keep the other’s perspecEve in mind, always• Maintain ﬂexibility at every step
Going Forward Considerations • PracEEoner: How to commercialize it? What have we learned about the market? • Academic: How can we leverage this project to advance scienEﬁc knowledge? • Overlap: -‐ enlisEng insEtuEonal partners -‐ gathering longitudinal data
For More Information . . . • email@example.com • firstname.lastname@example.org • www.ReadyFounder.com
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