SCORE WordPress Workshop Outline
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SCORE WordPress Outline for Seminar

SCORE WordPress Outline for Seminar

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  • Content: About Us etc 2. Images: Photos - larger better than smaller Videos - embedded in YouTube 3. Navigation: Most Important

SCORE WordPress Workshop Outline Presentation Transcript

  • 1. SCORE WordPress WorkshopToday» Review the goals for the Workshop» Basic overview of how to create an website outline» All about you! SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
  • 2. SCORE WordPress Workshop GoalsGoals for the Workshop Series» Week One: Website – Learn how a WordPress website works – Build website with functionalities and core pages from your navigation outline – Learn how to manage your WordPress website» Week Two: SEO and Social Media – Overview and understanding of SEO – Overview and understanding of Social Media» Week Three: Analytics and Marketing – Overview and understanding of Google Analytics – Basic marketing plan SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
  • 3. Participant Pre-work» Content – Copy/text for pages – One blog post (if you’re going to blog)» Images – Logo (if available) – Photos (minimum 3 images) – Videos (if available)» Basic navigation outline – Outline of pages and sub-pages – Outline of blog (if you’re going to add content)» Logins – Gmail or Google account SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
  • 4. Process» Week One – Our preparation • Basic WordPress installation on staging site for each participant • Core plugins installed and configured • 20 unique free themes installed – Your preparation • Content • Gmail or Google account • Basic navigation outline SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
  • 5. How to Create a Navigation Outline» Basic website – Header • Horizontal “page” Navigation – Footer • Widgets • Repeat page navigation – Sidebar • Widgets • Vertical “post” navigation – Content • Static (website) • Dynamic (blog) • Both (hybrid) SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
  • 6. How to Create a Navigation Outline» Basic website – Header • Horizontal “page” Navigation – Footer • Widgets • Repeat page navigation – Sidebar • Widgets • Vertical “post” navigation – Content • Static (website) • Dynamic (blog) • Both (hybrid) SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
  • 7. Today» Your business goals.» Your customer/client demographic.» Your goals for your website.» Your website functions.» Your expectations. SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
  • 8. Tip of the Day» Don’t let anyone register or control your “real estate” – Keep control of all your online property including • Domain names • Social media • Hosting • Analytics» Register everything with your name and email – This is very important SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
  • 9. Follow-up» I will send you: – Email with a list of the elements you need to create and bring the first day – List of what you need to send me – A link to this PowerPoint for your reference – Logins to your staging WordPress site» Please send me: – List of five (5) sites you like (with urls) and what you like about them • Functions • Design • Navigation • Usability • Presentation – List of competitors sites (about 5) – Keywords you’d like to be found under in Google SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
  • 10. Thank you! » Questions? » Comments? SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162