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As content consumption moves online and becomes more interactive, media companies face the challenge of distributing their works in new forms and on new screens. In this talk we will address some of the challenges faced in serving media content to large audiences, such as traffic spikes, speed of delivery, and reliability. We will review some architectural, monitoring, and process-related solutions to these challenges.
We will also discuss the increasing trend of integrating content, advertising, and analytics from third party providers. In an environment where SLA's are not always properly defined, and more often not properly monitored, managing third-party content is a challenge for anyone trying to provide a branded, seamless customer experience online. Join John Atkinson to learn his strategies for optimizing Total Beauty Media’s sites, and handling the performance of their 3rd party content and service providers.
About the Speaker:
John Atkinson is the Director of Product Development at Total Beauty Media, Inc. He has more than 10 years of experience building interactive software applications, with an emphasis on consumer facing web development. John started his career in the home automation industry, architecting interfaces and designing networks for award-winning "smart homes." His Peace Corps service building community wireless networks in Ghana was featured in the 2010 BBC documentary "Digital Revolution." Most recently, John was the lead developer for the AT&T Blue Room, one of the first sites to offer live streaming of music and sporting events online. John received a BS in mechanical engineering from the University of Southern California.