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Bcg model

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  • 1. BCG Model
    Presented by
    Valour
    John Amalan.S
    Afroz Khan
    Ashok Wahekar
  • 2. BCG Model
    The BCG matrix method is based on the product lifecycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit.
    To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash.
    It has 2 dimensions: market share and market growth .The basic idea behind it is that the bigger the market share a product has or the faster the product's market grows the better it is for the company.
  • 3.
  • 4. HUL
    India's largest fast moving consumer goods company.
    Hindustan Unilever's distribution covers over 1 million retail outlets across India directly.
    Its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India.
    It estimates that two out of three Indians use its many home and personal care products, food and beverages.
  • 5. HUL PRODUCTS
    Personal wash:-
    Lux, Lifebuoy, Liril ,Hamam, Breeze, Moti , Dove, Pears and Rexona
    Laundry:-
    Surf ,Excel, sun light, Rin ,Wheel & Ala bleech
    Dishwasher :-
    Vim
    Ice cream :-
    Kwality walls
    Disinfectants:-
    Domex, cif
  • 6.  
    Foods:-
    Kissan,Jam,Ketchup,Squashes,AnnapurnaAataand salt, Knorr Soups and Modern Bread
    Beauty Products:-
    Fair &Lovely,Lakme, Ponds, Vaseline and Aviance
    Beverages:-
    Tea:-
    Brooke bond,Lipton, tajmahal
    Coffee:-
    Brooke bond bru
    Water Purifier:-
    Pureit
  • 7. Hair-Care:-
    Sunsilknaturals, Clinic , Dove and Lifebuoy
    Oral-Care:-
    Pepsodent and Close-up
    Deo spray:-
    Axe and Rexona
    Ayurvedic Personal & health care:-
    Ayush
  • 8. .
    Growth rate
    Market share
  • 9. Lux
    Lux is a star for HUL.
    Lux enjoys a market share of 16%.
    This industry has a high growth rate of 10%.
    HUL comes with different variants in Lux quite frequently in order to maintain their position.
  • 10. Sunsilk
    Sunsilk is a Star for HUL.
    HUL holds 47.8% market share in the shampoo industry.
    Sunsilk has 32% market share. Like Lux,it also has different variants.
  • 11. Fair and Lovely
    The Rs 3,000-crore skincare market in India, where
    HUL is the leader with an estimated 70 per centmarket share,is having a rapid growth.
    Market share of Fair and lovely is around 60%.
    Major competitors-Garnier,Fairglow,Emami,Nivea.
    Star for HUL
  • 12. Rin
    The Rs13,000 crore Indian detergent market is the largest segment in the consumer goods sector.
    Hul has 35% market share in detergent industry.
    Rin has only 4.8% market share.
    Rin is a Question Mark for HUL.
    Major Competitor Tide.
  • 13. Wheel
    Mainly for low based income.
    Market share is falling.
    Dog for HUL.
    Competitors are Nirma,Fena
  • 14. Pepsodent
    Market share is 13.81%
    Question mark for HUL.
    HUL has a market share of 30% in the 5000 plus croreoral care business.
    Major Competitors-Colgate,Crest,Oralb,Dabur.
  • 15. AXE
    Cash cow for HUL
    Market share of 70%in 200 crore market.
    Competitors Nike,Parkavenue.
  • 16. Ponds
     
    Market share of 65% in 7 billion talcum powder market .
    Star for HUL.
    Competitors are Johnson & Johnson ,Cinthol, Spinz.
  • 17. Vaseline
    Market share of 90%.
    Cash Cow for HUL.
    Competitor Johnson & Johnson.
  • 18. Domex
    Market share is only 20 % .
    Question mark for HUL.
    Major competitors-Harpic(70%),Savlon.
  • 19. Kissan Ketchup
    The ketchup market in India is estimated to be around Rs 220 crore, largely dominated by Nestle Maggi that owns 47% of the market and the Kissan that owns26%.
    Major competitors Heinz, Maggi.
    Star for HUL
  • 20. Surf Excel
    Has a market share of 37 % in 9000 croreMarket.
    Star for HUL
    Competitors  Tide,Ariel.
  • 21. Annapurna Atta
    Market share of Annapurna Atta is 26% compared to Aashirvad Atta of ITC(40%).
    Star for HUL
  • 22. Thank you