Rapidan
Strategies
Website design
brief
1. Website should communicate that we are competent sales and
marketing thought leaders that can help businesses grow.
2. ...
Style preferences
For design consideration
Classic Style
1956 design still relevant 50
years later
Classic Style
1956 design still relevant 50
years later
Style with form and
function
Great style that works and adds
value
Conversion-centered
design
Designer Brief
Design visual cues for
conversion
Directional cues draw the eye to
conversion path
Design visual cues for
conversion
Directional cues draw the eye to
conversion path
F-pattern and Z-
pattern
Western cultures access websites
in Fs and Zs
Use contrast
Use contrast and eye-catching colors
for conversion
Great resource
http://get.unbounce.com/conversion-
centered-design-guide/
Budget
Designer Budget
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Website Design Brief for My Site Redesign

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This presentation is an attempt from a design-challenged business owner to convey his design preferences to his Chief Branding and Design Officer.

I will share the results when the site is finished.

Published in: Marketing
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Website Design Brief for My Site Redesign

  1. 1. Rapidan Strategies Website design brief
  2. 2. 1. Website should communicate that we are competent sales and marketing thought leaders that can help businesses grow. 2. Website should be structured to make it easy for our target audience to get the information they want. 3. Website should be designed for conversion (lead generation.) Design Principles
  3. 3. Style preferences For design consideration
  4. 4. Classic Style 1956 design still relevant 50 years later
  5. 5. Classic Style 1956 design still relevant 50 years later
  6. 6. Style with form and function Great style that works and adds value
  7. 7. Conversion-centered design Designer Brief
  8. 8. Design visual cues for conversion Directional cues draw the eye to conversion path
  9. 9. Design visual cues for conversion Directional cues draw the eye to conversion path
  10. 10. F-pattern and Z- pattern Western cultures access websites in Fs and Zs
  11. 11. Use contrast Use contrast and eye-catching colors for conversion
  12. 12. Great resource http://get.unbounce.com/conversion- centered-design-guide/
  13. 13. Budget Designer Budget
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