dilemma A project on www.sophotec.com by Johannes Bhakdi The web2.0 Web3.0 SERIES by sophotec.com

Users = consumers Users consume professionally produced content How it all started – the web1.0 Passive consumers, served by professionals Professional authors Create content based on what they think people want Managers Hand-manage publishing businesses Low content variety Content production is slow and expensive Push! Web3.0 SERIES by sophotec.com

Yes, we can! Authoring platforms enable everyone to publish! High content variety dramatically increases, while technical quality goes down. Web2.0 managers are hand-managing the platforms web2.0 – user generated content New platforms allow users to publish their own content... Professional authors can still publish, but are competing with – everyone! Users = authors users generate content User generated content Blogs, videos, photos, music etc. Web3.0 SERIES by sophotec.com

Everyone becomes a publisher! ... a new culture of publishing by everyone, for everyone evolves Huge content growth Millions of users create billions of content items Huge business growth Unprecendented value growth for entrepreneurs, managers and VC‘s Web3.0 SERIES by sophotec.com Huge author growth Millions of users start activating their creative minds and to produce content

A content explosion! 2004-2008 has brought unprecented growth of global publishing activity Blogs You tube Flickr Facebook / myspace 2008 2004 2008 2004 2008 2004 2008 2004 900,000 new blog posts published every day Over 184 million users started a blog 70,000 videos published every day Over 3 billion videos uploaded 400,000 photos published every day Over 3 billion photos published 50,000,000 items published every day Over 250 mill. users 0 0 1,000 0 Web3.0 SERIES by sophotec.com

900,000

new blog posts published every day

Over 184 million users started a blog

70,000

videos published every day

Over 3 billion videos uploaded

400,000

photos published every day

Over 3 billion photos published

50,000,000

items published every day

Over 250 mill. users

The ultimate promise Unleashing the world‘s creative minds Benefits: Solution of all problems Maximized progress Wealth explosion Mind-centric civilisation Web3.0 SERIES by sophotec

Benefits:

Solution of all problems

Maximized progress

Wealth explosion

Mind-centric civilisation

The problem: 99.99% of mind potential remains untapped 1.4 billion people use the internet 250 million people share or publish content manage to make a living from publishing Only 0.01% 30 million people are regular publishers 200k people Because... Web3.0 SERIES by sophotec

The web2.0 is the world‘s largest profit-disaster! Never in history have so many creative people earned so tiny money. WHY?... Financial return is ridiculous (around $0.25 an hour) Publishing (blogging) is technically challenging Getting traffic is very hard 250 million highly educated & heavily underpaid authors Web3.0 SERIES by sophotec

Because User generated content turns into manager retained profit In web2.0 business models, users are not part of the profit equation Harhar! Work harder, users! Web3.0 SERIES by sophotec

Because User generated content turns into manager retained profit

In web2.0 business models, users are not part of the profit equation

Speed Traffic Profit x x Blogging = not for everyone PAIN PAIN Traffic: push every single reader yourself 2. Because the web2.0 is so ineffective that it hurts. Users get no or tiny money for too much time and effort No or very low money OUCH! PAIN Web3.0 SERIES by sophotec

Action 1: create user generated business Users harvest the long tail with automated business platforms and keep (the largest share of) income Management by users High return Web3.0 SERIES by sophotec Automated business platforms

Speed Traffic Profit x x BOOST Action 2: boost creative effectiveness Optimized platforms improve speed, traffic and profit to a degree that make publishing become profitable for anyone who has anything valuable to say. Web3.0 SERIES by sophotec

Let‘s build the web3.0 Speed Traffic Profit x x because... Web3.0 SERIES by sophotec

... it activates and unifies the creative powers of all human minds ... it enables the greatest civilisational leap in history ... 250 million authors are already waiting for it ... it‘s profitable ... and it creates a new gigantic economic ecosystem: the mindware industry. Web3.0 SERIES by sophotec Web3.0

www.sophotec.com Igniting the age of wisdom. Web2.0 desaster analysis Understanding the economics of creative mind activation Web3.0 blueprint of a promise An economic revolution for the world‘s creative minds Web3.0 technology Platforms that change the world Get more insights on the Web3.0 Nov 2008 Nov 2008 Dec 2008 Web3.0 SERIES by sophotec.com Web3.0 pioneers Users who define the future Dec 2008 Web3.0 & you How to turn your creativity into results, make a living from it and connect to minds who think alike Dec 2008