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AdMob Land Rover Case Study
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AdMob Land Rover Case Study

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  • Key Point #1: Adidas had World Cup content (ringtones, wallpapers, more) – built a broad campaign to drive traffic. Key Point #2: AdMob helped Adidas reach local country-markets in Europe Key Point #3: AdMob very efficient mechanism for driving traffic. Key Point #4: Strong performance on both CTRs and CPA. Adidas has run multiple follow on ads with AdMob in the last 10 months. Goal of this slide: Show another Brand Advertiser. Show international reach and some targeting. Highlight efficiency of CPC model.

Transcript

  • 1. Land Rover Case Study 2005-2007 AdMob, Inc. Confidential & Proprietary
    • Click-2-video: 88%
    • Click-2-call: 3%
    • Dealer locator: 9%
    50% of calls lasted >30 sec. 20% lasted >1 minute CPM Banner Ad CPC Text Ad Landing Page Activity Qualified Leads Goal Increase excitement about Range Rover Sport among target audience & Drive traffic to retailers to schedule test drives Result AdMob’s targeting solution allowed Land Rover to reach the affluent male demographic and engage them through a custom landing page delivering on both DR & Brand goals. 23% of those who clicked-thru to the landing page responded to at least one call to action. 88% watched the video, 3% used click-2-call, and 9% entered their zip code to find the closest Land Rover dealer.