AdMob Case Study: Sherwin Williams ColorSnap App
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AdMob Case Study: Sherwin Williams ColorSnap App

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A $15,000 burst campaign with AdMob's iPhone ads over a 2 day period helped Sherwin-Williams rise from #70 in their category in the app store to #18. Daily downloads increased >500%. Email ...

A $15,000 burst campaign with AdMob's iPhone ads over a 2 day period helped Sherwin-Williams rise from #70 in their category in the app store to #18. Daily downloads increased >500%. Email promotemyapp@admob.com to learn more.

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AdMob Case Study: Sherwin Williams ColorSnap App AdMob Case Study: Sherwin Williams ColorSnap App Presentation Transcript

  • Sherwin-Williams ColorSnap App Case Study
    August 7, 2009
    2009 AdMob, Inc. Confidential & Proprietary
  • App Store Dynamics
    ©2009 AdMob, Inc. Confidential & Proprietary
    • Consumer discovery is difficult with >50,000 apps in the App Store
    • Most users discover apps by browsing the Top 25 or the Most Popular Apps by Category from their iPhones
    • App Store rankings are based on the total number of downloads over a short period of time (~24hrs)
    • Getting ranked is critical to the success of your app and the only way users will download your app in large numbers
  • AdMob: Premium Network with Top iPhone Apps
    2009 AdMob, Inc. Confidential & Proprietary
    CBS
    eye mobile
    Tap Tap Revenge 2
    Celebrity Gossip
    Weatherbug
    Box Score Baseball
    Sportacular
    ESPN Fantasy Football
    Forex
    CBS sports
    Movies Now!
    Puluwai
    Real Estate
    Flixster
    A Personal Assistant
    Stitcher
    NCAA Basketball Live!
    Today Show
    GL Golf
    SGN Golf
    CBS Moneywatch
    Simplelist
    Best Tip Calculator
    CBS TV
    PRO
    Football Live!
    PRO
    Basketball
    iTV
    SportsTap
    Pocket Express
  • About ColorSnap – An Innovative Brand Extension
    ColorSnap App Launch Page
    I took a picture of a NY Taxi as my color inspiration
    I touched the image of the taxi - the app identifies the color and let’s you “touch to view your palette”
    ©2009 AdMob, Inc. Confidential & Proprietary
  • Using ColorSnap
    Based on the yellow color I selected from the image, the app suggests a color palette with paint shades
    I touched the color palette to learn more about the paint colors
    The app also has a store locator feature
    ©2009 AdMob, Inc. Confidential & Proprietary
  • AdMob Ads Drove Downloads in a Burst Campaign
    Sherwin Williams Ad on Flixster App in the AdMob network
    Sherwin-Williams Page in the App Store
    Installing the Sherwin Williams App
    ©2009 AdMob, Inc. Confidential & Proprietary
  • Burst Campaign Spend: $15K in two days
    AdMob Action: App Store CPC text ads targeting AdMob’s US iPhone Network
    >11.9 million impressions
    >129,000 clicks
    >1.08% CTR
    Daily Downloads increased >500%
    Rank boosted from #70 to #18 in category
    Campaign Recap
    ©2009 AdMob, Inc. Confidential & Proprietary
  • Advertising
    Campaign Increased Daily Downloads 5X
    Organic Downloads based on being highly ranked and discoverable
    Day 2: 533%increase in downloads over previous week’s average
    Day 1: 392%increase in downloads over previous week’s average
    Day 2
    Day 1
    ©2009 AdMob, Inc. Confidential & Proprietary
    Source: Sherwin-Williams
  • Increased Rank from #70 to #18 in Utilities Category
    ©2009 AdMob, Inc. Confidential & Proprietary
    Day 2
    Day 1
    #18
    #18
    #22
    #21
    #26
    #43
    #70
    Advertising
    Source: iTunes
  • 2009 AdMob, Inc. Confidential & Proprietary
    Conclusion
    • Sherwin-Williams’ app is a highly successful brand extension that provides utility to consumers
    • Advertising with AdMob effectively and affordably drove downloads and increased ranking
  • promotemyapp@admob.com
    Thank you!
    ©2009 AdMob, Inc. Confidential & Proprietary