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AdMob Case Study: Sherwin Williams ColorSnap App
 

AdMob Case Study: Sherwin Williams ColorSnap App

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A $15,000 burst campaign with AdMob's iPhone ads over a 2 day period helped Sherwin-Williams rise from #70 in their category in the app store to #18. Daily downloads increased >500%. Email ...

A $15,000 burst campaign with AdMob's iPhone ads over a 2 day period helped Sherwin-Williams rise from #70 in their category in the app store to #18. Daily downloads increased >500%. Email promotemyapp@admob.com to learn more.

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    AdMob Case Study: Sherwin Williams ColorSnap App AdMob Case Study: Sherwin Williams ColorSnap App Presentation Transcript

    • Sherwin-Williams ColorSnap App Case Study
      August 7, 2009
      2009 AdMob, Inc. Confidential & Proprietary
    • App Store Dynamics
      ©2009 AdMob, Inc. Confidential & Proprietary
      • Consumer discovery is difficult with >50,000 apps in the App Store
      • Most users discover apps by browsing the Top 25 or the Most Popular Apps by Category from their iPhones
      • App Store rankings are based on the total number of downloads over a short period of time (~24hrs)
      • Getting ranked is critical to the success of your app and the only way users will download your app in large numbers
    • AdMob: Premium Network with Top iPhone Apps
      2009 AdMob, Inc. Confidential & Proprietary
      CBS
      eye mobile
      Tap Tap Revenge 2
      Celebrity Gossip
      Weatherbug
      Box Score Baseball
      Sportacular
      ESPN Fantasy Football
      Forex
      CBS sports
      Movies Now!
      Puluwai
      Real Estate
      Flixster
      A Personal Assistant
      Stitcher
      NCAA Basketball Live!
      Today Show
      GL Golf
      SGN Golf
      CBS Moneywatch
      Simplelist
      Best Tip Calculator
      CBS TV
      PRO
      Football Live!
      PRO
      Basketball
      iTV
      SportsTap
      Pocket Express
    • About ColorSnap – An Innovative Brand Extension
      ColorSnap App Launch Page
      I took a picture of a NY Taxi as my color inspiration
      I touched the image of the taxi - the app identifies the color and let’s you “touch to view your palette”
      ©2009 AdMob, Inc. Confidential & Proprietary
    • Using ColorSnap
      Based on the yellow color I selected from the image, the app suggests a color palette with paint shades
      I touched the color palette to learn more about the paint colors
      The app also has a store locator feature
      ©2009 AdMob, Inc. Confidential & Proprietary
    • AdMob Ads Drove Downloads in a Burst Campaign
      Sherwin Williams Ad on Flixster App in the AdMob network
      Sherwin-Williams Page in the App Store
      Installing the Sherwin Williams App
      ©2009 AdMob, Inc. Confidential & Proprietary
    • Burst Campaign Spend: $15K in two days
      AdMob Action: App Store CPC text ads targeting AdMob’s US iPhone Network
      >11.9 million impressions
      >129,000 clicks
      >1.08% CTR
      Daily Downloads increased >500%
      Rank boosted from #70 to #18 in category
      Campaign Recap
      ©2009 AdMob, Inc. Confidential & Proprietary
    • Advertising
      Campaign Increased Daily Downloads 5X
      Organic Downloads based on being highly ranked and discoverable
      Day 2: 533%increase in downloads over previous week’s average
      Day 1: 392%increase in downloads over previous week’s average
      Day 2
      Day 1
      ©2009 AdMob, Inc. Confidential & Proprietary
      Source: Sherwin-Williams
    • Increased Rank from #70 to #18 in Utilities Category
      ©2009 AdMob, Inc. Confidential & Proprietary
      Day 2
      Day 1
      #18
      #18
      #22
      #21
      #26
      #43
      #70
      Advertising
      Source: iTunes
    • 2009 AdMob, Inc. Confidential & Proprietary
      Conclusion
      • Sherwin-Williams’ app is a highly successful brand extension that provides utility to consumers
      • Advertising with AdMob effectively and affordably drove downloads and increased ranking
    • promotemyapp@admob.com
      Thank you!
      ©2009 AdMob, Inc. Confidential & Proprietary