Register and Pay by August 26th to save up to $749! Supported by: PRESENTS MIDDLE EAST ADvAnCIng MIDDlE EAStERn ARtIllERy CAPABIlItIES thRough uPgRADED PRECISIon MunItIonS, InCREASED MoBIlIty AnD MoRE ACCuRAtE tARgEt ACquISItIon CAPABIlItIES Four Seasons Hotel, Amman, Jordan • Workshop: 21st November 2011 • Main Conference: 22nd-23rd November 2011 Keynote MEnA Attendees: Brigadier General Hussein R. Alabbass, Director of Royal Artillery Directorate, Jordanian Armed Forces Mr Shadi Majali, CEO and Chairman, King Abdullah II Design and Development Bureau (KADDB) Brigadier General Mufareh Al-Tarawneh, Deputy MD, King Abdulla II Design and Development Bureau (KADDB) Benefits of Attending Confirmed Brigadier General, Head of Qatar Emiri Land Forces, > Engage with key decision makers from key gulf nations and Qatar Armed Forces leaders in Global artillery technology procurement to identify Confirmed Brigadier General, Artillery Directorate, unparalleled opportunities UAE Armed Forces > Ensure your solutions are at the forefront in the minds of leaders in this ever expanding market > Network with exceptional technical experts including key Keynote International artillery, tracked vehicle and C4I Programme Managers, Attendees: Capability Developers and Operators joining the event to share Confirmed Major General, Artillery and build on experiences plus challenges Directorate, Pakistan Army Brigadier General Jonathan A. > Enjoy historical Amman and the serene Dead Sea whilst Maddux, Programme Executive helping shape the future debate for near term artillery Officer, PEO Ammunition, US Army procurement priorities Brigadier General Ediwan Prabowo, Commander Field Artillery, Indonesian Army MENA Military Members Attend the Conference for Free Colonel Ivan Mraz, Head of Artillery Directorate, Czech Ministry of Defence New for 2011 Lieutenant Colonel Valerio Luiz Lange, Commander of the 6th Group MRL, Brazilian Army > Precision Munition and Artillery Mobility Briefings: Gain a more Lieutenant Colonel Manfred comprehensive analysis of Middle Eastern requirements through Dietmar Felber, Plans & Concepts, a series of briefings on the role of precision versus affordability and Transformation Army Office, German Ministry of Defence between wheeled and tracked capabilities Lieutenant Colonel Oliver Fort, > More Middle Eastern Speakers and Attendees: Building on the Head of Doctrine and Prospective success of our events this year such as International Symposium on Air Studies, Field Artillery School, French Army Defence in Saudi Arabia under the kind patronage of Prince Khalid, Hans Oiom, Senior Munitions Safety Armoured Vehicles and Defence Logistics UAE, we will bring together Expert, Norwegian Ministry of a strong regional attendance Defence > Innovative C-RAM Focus Day on the Bank of the Dead Sea: With many Mark Stoop, Munitions and Guided Weapons Programme Manager, militaries looking to make better use of existing capabilities, what TNO Netherlands prospects exist for widening the scope of 155mm assets? In this innovative workshop by Univ. –Prof. Dr. –Ing Habil. Hendrik Rothe from the German Ministry of Defence’s Army University Hear what Attendees say about Defence IQ’s Future Artillery Conferences Media If you are in the business related field of artillery, especially with an partners international focus, then this is a conference you will want to attend. Rear Admiral Sam Kupresin, VP Business Development, Mandus Group Register Online: www.futureartilleryme.com or contact us at +44 (0)207 368 9737 or email@example.com
toP 4 REASonS to AttEnD 1. Engage with key decision makers from key Gulf nations and the leaders in global artillery technology MIDDLE EAST procurement to identify medium term opportunities 2. Attend the only event focused on both Middle Eastern precision munition operational viability and future21st-23rd November 2011 directions in C4I applications for artillery to helpFour Seasons Hotel, Amman, Jordan you make your business case to ensure your capabilitywww.futureartilleryme.com is adoptedDear Colleague,Middle Eastern nations are upgrading their artillery 3. Look to the new emerging markets for advanced artillery like Qatar, Oman, the UAE and Jordan from the easily accessible location of Amman to increase yoursystems in a way not seen for decades. For precision business potentialmunition, tracked system and artillery C4I professionals,it is clear that exciting opportunities exist in thisimportant market. 4. Plus participate in an exceptional C-RAM workshop with military colleagues on the bank of the Dead Sea with the German Army’s innovative approach to customizingFuture artillery systems are in increasing demand across existing artillery assets for C-RAM applicationthe world. The proliferation of indirect and asymmetricthreats over the past five years alone is clearly reflected inthe evolving priorities of military organisations around theglobe – including Jordan and the Gulf nations. SPEAKERS AnD AttEnDEES At A glAnCEThere are three crucial areas these states are looking toupgrade – Precision, Mobility and C4I Artillery targeting Brigadier General Hussein R. Alabbass, Director ofand location. That is why I would like to invite you to a Royal Artillery Directorate, Jordanian Armed Forcescompletely renewed and upgraded event. Future Artillery Mr Shadi Majali, CEO and Chairman, King Abdullah IIMiddle East has the full support of the Jordanian Armed Design and Development Bureau (KADDB)Forces and will, for the first time, allow internationalexperts on artillery and munitions to gather at a pivotal time Major General, Directorate of Artillery,in Middle Eastern artillery procurement and upgrades. Pakistan ArmyWe know how important regional players will be to this Brigadier General Mufareh Al-Tarawneh, Deputyevent. Building on the success of a number of Middle Managing Director, King Abdullah II Design andEastern events this year, most notably our inaugural air Development Bureau (KADDB)defence event ISAD in Jeddah with the patronage of Prince Brigadier General Jonathan A. Maddux, ProgrammeKhalid, but also Armoured Vehicles and Defence Logistics Executive Officer, PEO Ammunition, US ArmyUAE we have commitments from regional players such asSaudi Arabia, the UAE, Qatar and Oman to participate in Brigadier General Al-Ghanem, Head of Qatari Landthis year’s event. Forces, Qatari Armed ForcesWith over 20 conference sessions and an audience of over Brigadier General Ediwan Prabowo, Commander Field120 artillery and munition experts, you cannot afford to Artillery, Indonesian Armymiss this unparalleled event. Quite simply, you must ask Brigadier General, Directorate of Artillery,the question; if so many key players are keen to meet UAE Armed Forceswith industry and experts at this crucial time, do you needto attend? Lieutenant Colonel Yahia Zweiri, Head of Design and Development Department, King Abdullah II DesignI am truly looking forward to participating in this unique and Development Bureau (KADDB)event and I do hope you will join us this November inAmman, home of Jordan’s Government and Defence Colonel Ivan Mraz, Head of Artillery Directorate,communities for the main event or indeed for the pre- Czech Ministry of Defenceconference workshop at the Dead Sea. Lieutenant Colonel Oliver Fort, Head of Doctrine andYours Sincerely, Prospective Studies, Field Artillery School, French Army Lieutenant Colonel Valerio Luiz Lange, Commander 6th Group MRL, Brazilian Army Lieutenant Colonel Manfred Dietmar Felber, Plans & Concepts, Transformation Army Office, German Ministry of DefencePhelim RoweProduction Director Hans Oiom, Senior Munitions Safety Expert,Future Artillery Middle East Norwegian Ministry of DefenceIQPC International Mark Stoop, Munitions and Guided Weapons Programme Manager, TNO NetherlandsKEEP IN CONTACT WITH US! ABOUT DEFENCE IQ Defence IQ is an authoritative news source for high quality and exclusive commentary and analysis on global defence and military-related topics. Sourcing interviews and insights directly from senior military and industry professionals on air defence, cyber warfare, armoured vehicles, naval defence, land defence and many more topics, Defence IQ is a uniqueDefence IQ: Join the online Follow us on Twitter: LinkedIn: Join one of our multimedia platform to discuss and learn about the latest developments within the defenceDefence IQ community at www.twitter.com/defenceiq LinkedIn groups: Future sector. So join over 45,000 defence professionals today to claim your exclusive video interviews,www.defenceiq.com/join.cfm Artillery Defence IQ- podcasts, articles and whitepapers that are updated on a daily basis at www.defenceiq.com - Military Community and all for free. Join the community: http://www.defenceiq.com/join.cfm BOOK EARLY FOR BEST POSSIBLE PRICING SEE BACK PAGE FOR PRICING DETAILS
AgEnDA At A glAnCE 22ND - 23RD NOVEMBER 201107:30 REGISTRATION AND COFFEE 08:00 REGISTRATION AND COFFEE08:20 WELCOME ADDRESS AND INTRODUCTORY REMARKS 08:20 OPENING REMARKS FROM THE CHAIRPERSON FROM THE CHAIRPERSON 08.30 KING ABDULLAH II DESIGN AND DEVELOPMENT BUREAU08.30 KEYNOTE SPEECH: THE FUTURE OF THE JORDANIAN Lieutenant Colonel Yahia Zweiri, Head of Design ARMY AND THE CAPABILITIES REQUIRED FOR and Development Department, King Abdullah II Design ARTILLERY OPERATIONS and Development Bureau (KADDB) Brigadier General Hussein R. Alabbass, Director of Royal Artillery Directorate, Jordanian Armed Forces 09.10 ANALYSING THE DEPLOYMENT OF CAESAR BY THE FRENCH ARMY09.10 DEVELOPING A REGIONAL MANUFACTURING CAPABILITY TO Lieutenant Colonel Oliver Fort, Head of Doctrine and SUPPORT JORDANS DEFENCE INDUSTRIES Prospective Studies, Field Artillery School, French Army Reserved for Mr Shadi Majali, CEO and Chairman, King Abdullah II Design and Development Bureau (KADDB) 09:50 MORNING NETWORKING BREAK09:50 MORNING NETWORKING BREAK 10.20 SUCCESSFUL DEPLOYMENT OF THE ARTHUR ARTILLERY TRACKING SYSTEM IN THE CZECH ARMY10.20 GUEST SPEAKER: THE FUTURE OF PAKISTANS Colonel Ivan Mraz, Head of Artillery Directorate, ARTILLERY DIRECTORATE Czech Ministry of Defence Reserved for Major General, Director General Artillery, Pakistan 11.00 THE DEVELOPMENT OF UK ARTILLERY: CHALLENGES OF ARTILLERY DEPLOYMENT AFTER AFGHANISTAN11.00 AQUIRING CAPABILITIES FOR FUTURE OPERATIONS IN A Reserved for Lieutenant Colonel Eddie Grace, SO1 CHANGABLE ENVIRONMENT: THE QATARI ARTILLERY Strike, HQ Director Royal Artillery MODERNISATION PROGRAMME Reserved for: Brigadier General Al-Ghanem, Head 11.40 INDUSTRY PERSPECTIVE SESSION AVAILABLE of Qatar Emiri Land Forces, Qatari Armed Forces If you are interested in this session please call Paul Williamson +44(0)207 368 933712:20 NETWORKING LUNCH AND AZAN DHUHR 12:20 NETWORKING LUNCH AND AZAN DHUHR13.20 KEYNOTE PRESENTATION: US ARTILLERY UPDATES Brigadier General Jonathan A. Maddux, Programme 13.20 SAFETY FIRST: BENEFITS OF EFFECTIVE STORAGE Executive Officer, PEO Ammunition, US Army AND HANDLING FOR PRECISION MUNITIONS Hans Oiom, Senior Munitions Safety Expert,14.00 ADDRESSING CURRENT PRECISION MUNTION Norwegian Ministry of Defence PROCUREMENTS FOR THE M109L47 SELF PROPELLED HOWITZER 14.00 FUTURE DIRECTIONS IN BRAZILIAN ARTILLERY Reserved for Brigadier General Khalfan Ubaid Al Kaabi, DEPLOYMENT AND PROCUREMENT Commander of the Artillery Directorate, United Arab Lieutenant Colonel Valerio Luiz Lange, Commander of Emirates Land Forces 6th Group MRL, Brazilian Army14.40 SHOWCASING CURRENT INDONESIAN ARTILLERY 14.40 AFTERNOON NETWORKING BREAK OPERATIONS AND REQUIREMENTS 15.20 KEY INDIRECT FIRE PROJECTS OF THE GERMAN Brigadier General Ediwan Prabowo, Commander Field ARMED FORCES Artillery, Indonesian Army Lieutenant Colonel Manfred Dietmar Felber, Plans15:20 CHAIRMAN’S CLOSING COMMENTS AND END OF DAY 1 & Concepts, Transformation Army Office, German Ministry of Defence 16.00 INNOVATION IN FUTURE ARTILLERY15.30 TRADITIONAL COFFEE NETWORKING RECEPTION Mark Stoop, Munitions and Guided Weapons Programme Should you be interested in sponsoring this please Manager, TNO Netherlands contact Paul Williamson on +44(0)207 368 9737 16:40 CHAIRMAN’S CLOSING COMMENTS AND END OF CONFERENCE PlEASE vISIt ouR EXCluSIvE DoWnloAD CEntRE At WWW.FutuREARtIllERyME.CoM WIth ARtIClES, PoDCAStS, vIDEoS, AnD PRESEntAtIonS. SoME oF thE BESt ContEnt PIECES InCluDE: 1. PRECISION ARTILLERY ADVANCEMENTS WITH GEN. KEVIN BYRNES Former four-star General of the US Army, and Vice President of defence and aerospace systems supplier Raytheon talks to us about the overall importance of precision artillery in modern warfare, the ‘revolutionary’ Excalibur system currently being deployed to the US Army and Marine Corps, and future capabilities in the pipeline. 2. LT. COL. FORT ON WEAPONRY Lt. Col. Oliver Fort of the French Army discusses his presentation at IQPC’s Future Artillery conference. Lt. Col. Fort specializes in the 155-52 caliber gun, and he explains the technical advantages of this gun and how to use these advantages to your benefit. In particular, Lt. Col. Fort speaks on the weight, range, speed and type of ammunition of the gun. 3. PANEL DISCUSSION – WHAT WILL THE SDSR MEAN FOR ARMED FORCES PROCUREMENT, EQUIPMENT AND MANPOWER? This panel discussion explores an industry and academic perspective on the Strategic Defence and Security Review – with Brigadier Charlie Hobson, an expert in expedition requirements from the UK MoD and Lieutenant Colonel Jim Storr PhD, a specialist in Army doctrinal analysis. BOOK EARLY FOR BEST POSSIBLE PRICING SEE BACK PAGE FOR PRICING DETAILS
6 KEy REASonS YOU CANNOT MISSFUTURE ARTILLERY MIDDLE EAST 20111/ The only opportunity for content-driven networkingunparalleled opportunity to understand Jordan andmakers, Operational Commanders and KADDB: Affording participants an with key Jordanian and Middle Eastern decision the Middle East’s key technology needs for procurement of precision munitions, artillery mobility and C4I systems2/ Keynote presentations from MENA and International artillery and land systems experts: Take advantage of their vast experience to identify new trends in both regional and international procurement priorities and to benchmark your capabilities in the future evolution of precision munition technology Meet key local industry partners: Learn about the importance of local economic priorities and key ways and techniques of3/ partnering with local industry to exploit both parties’ strengths An outstanding opportunity to engage with exceptional technical experts including key artillery, tracked vehicle and C4I4/ Programme Managers, Capability Developers and Operators joining the event to share experiences and challenges Meet all the key decision making players in the Middle East including; The Jordanian Armed Forces, Qatar Army, UAE Armed5/ Forces and delegates from KADDB, Al-Taif and key OEMs A focus on precision: Taking advantage of the wealth of experience ranging from French ‘Bonus Round’, the MLRS Programme6/ and 155mm developments in the Qatar ArmyPRE-ConFEREnCE WoRKShoP AnD DEAD SEA SItE vISIt 21ST NOVEMBER 2011COUNTER-RAM 155MM: PROSPECTS AND LIMITS 8.45 Coach Departs from Four SeasonsWith many militaries looking to make better use of Hotel Ammanexisting capabilities, what prospects exist for wideningthe scope of 155mm assets? In this innovative workshop 9.30 Arrive at King Hussein Bin Talalby Univ. –Prof. Dr. –Ing Habil. Hendrik Rothe from the Convention CentreGerman Ministry of Defence’s Army University, he will 9.45 Workshop Part 1analyse the real-time computation of:• Trajectory forecast of the incoming RAM-target 11:00 Coffee Break & Networking• Fire control in case of moving weapon and moving target 11.30 Workshop Part 2• Optimal time of ignition of the remotely controllable fuse• Design of an optimised artillery shell for small and 12:30 Lunch & Networking hard targets 13:30 Time to Explore the Dead Sea - Facilities• Experimental results in static and dynamic firings Included for Change of AttireWorkshop Leader: Univ. –Prof. Dr.-Ing. Habil. Hendrik Rothe– Helmut Schmidt Universität – German Ministry of Defence 16.30 Coach Returns to Four Seasons Hotel AmmanMAIn ConFEREnCE vEnuE – FouR SEASonS AMMAn22ND AND 23RD NOVEMBER 2011 5th Circle, Al-Kindi Street The Four Seasons Amman is exceptionally well placed between the prestigious Jabal Amman, Amman, Jordan Al Sweifiyah residential area and the Shmeisani financial district. Four Seasons Telephone: 962 (6) 550-5555 offers Amman’s finest setting for business or leisure. Its dramatic hilltop location Guest fax: 962 (6) 550-5556 presents breathtaking views of the surrounding cityscape. Distances: Mailing Address: • Queen Alia International Airport (AMM): 30 minutes P.O. Box 950344 • Shmeisani financial district is a 10-minute drive (7 kilometres/4.4 miles) Amman 11195, Jordan • Sweifiyah financial district is a 5-minute drive (5 kilometres/3 miles) • Mecca Shopping Mall is a 12-minute drive (10 kilometres/6 miles) Accommodation: Travel and accommodation is not included in the registration fee. However a number of discounted bedrooms have been reserved at the Four Seasons Hotel. Please call the hotel directly on Tel: + 962 (6) 550 5555 and quote booking reference IQPC to receive your discounted rate, prices start from JD136 excluding taxes, and including breakfast. There is limited availability so we do encourage attendees to book early to avoid disappointment. T: +44 (0)207 368 9737 F: +44 (0)20 7368 9301 E: firstname.lastname@example.org www.futureartilleryme.com
MAIn ConFEREnCE DAy onE 22ND NOVEMBER 20117.30 Registration and Coffee 11.40 FEATURED INDUSTRY PRESENTATION8.20 Welcome Address and Introductory Remarks 12.20 Networking Lunch and Azan Dhuhr from the Chairperson 13:20 KEYNOTE PRESENTATION:8.30 KEYNOTE SPEECH: THE FUTURE OF THE US ARTILLERY UPDATES JORDANIAN ARMY AND THE CAPABILITIES Excalibur XM982 precision guided artillery projectile REQUIRED FOR ARTILLERY OPERATIONS - Operational firing and feedback from Iraq Analysing the current deployment of artillery used and Afghanistan by the Jordanian Army - Ongoing projects and future activities Assessing the current capabilities of artillery in Precision Guidance Kit (PGK) Technical Development use and addressing current requirement gaps Programme Transforming the fleet through the current 155mm - Examining the requirements and outlining the and 120mm upgrade programmes role of PGK in the US Army’s precision arsenal Outlining the future challenges and threats facing Emerging 105mm precision requirements and the Jordanian army including; technologies - COIN operations Assessing US Army efforts to make artillery - Jordan’s multinational peacekeeping and precision more affordable disaster relief role Brigadier General Jonathan A. Maddux, Programme - Asymmetric warfare Executive Officer, PEO Ammunition, uS Army Brigadier General Hussein R. Alabbass, Director of 14.00 ADDRESSING CURRENT PRECISION MUNITION Royal Artillery Directorate, Jordanian Armed Forces PROCUREMENTS FOR THE M109L47 SELF9.10 DEVELOPING A REGIONAL MANUFACTURING PROPELLED HOWITZER CAPABILITY TO SUPPORT JORDAN’S Near term procurement requirements for self DEFENCE INDUSTRIES propelled artillery Taking requirement to result: The role of the KADDB Balancing greater precision with greater cost in relation to Jordanian Army requirements Challenges faced by indirect fires Addressing the need to future-proof: Embedding Maintenance solutions for desert deployment procurement programme managers in Reserved For: Brigadier General Khalfan Ubaid Al operational commands Kaa’bi, Commander of the Artillery Directorate, Understanding the true level of technology united Arab Emirates land Forces maturity and the implications for setting realistic 14.40 SHOWCASING CURRENT INDONESIAN requirements ARTILLERY OPERATIONS AND REQUIREMENTS Helping deliver programmes on time and on budget Indonesian requirements for artillery modernization: Reserved for Mr Shadi Majali, CEO and Chairman, King - Looking at upgrading 105mm and 155mm capabilities Abdullah II Design and Development Bureau (KADDB) - Assessing the need for MLRS or WR-409.50 Morning Networking Break Terrain challenges for artillery mobility Looking towards the next generation of air lift10.20 GUEST SPEAKER: THE FUTURE OF PAKISTAN’S artillery capabilities ARTILLERY DIRECTORATE Brigadier General Ediwan Prabowo, Commander Current directions in Artillery deployment Field Artillery, Indonesian Army and procurement Capability requirements for the next decade 15.20 Chairman’s Closing Comments and End of Day 1 Tracked versus wheeled: Increasing the need for 15.30 Traditional Coffee Networking Reception mobility in counter-battery Why precision matters: Accuracy versus cost Reserved For: Two Star General, Director General Artillery, Pakistan11.00 ACQUIRING CAPABILITIES FOR FUTURE OPERATIONS IN A CHANGABLE ENVIRONMENT: THE QATARI ARTILLERY MODERNISATION PROGRAMME Showcasing the Qatari Army’s growing expertise Providing an update on the current state of play regarding: - G5 Howitzer Upgrade Programme - Future Blowpipe Manpad Launchers - The search for smarter munitions - Plus; an announcement on the proposed precision fuse programme Reserved For: Brigadier General Al-Ghanem, Head of Qatar Emiri Land Forces, qatari Armed Forces Traditional Coffee Networking ReceptionFOR QUESTIONS ON THE EVENT, AGENDA OR TEAM DISCOUNTS, CONTACT US AT +44 (0)207 368 9737 or email@example.com
MAIn ConFEREnCE DAy tWo 23RD NOVEMBER 20118:00 Registration and Coffee 14.00 FUTURE DIRECTIONS IN BRAZILIAN ARTILLERY DEPLOYMENT AND PROCUREMENT8.20 Opening Remarks from the Chairperson Brazilian Army field requirements for the future8.30 KING ABDULLAH II DESIGN AND DEVELOPMENT Benefits of sharing recent MLRS experience BUREAU (KADDB): 120MM PROJECT Astros 2 and the path to Astros 2020 Lieutenant Colonel Yahia Zweiri, Head of Design and Lieutenant Colonel Valerio Luiz Lange, Commander Development Department, King Abdullah II Design of 6th Group MRL, Brazilian Army and Development Bureau (KADDB) 14.40 Afternoon Networking Break09.10 ANALYSING THE DEPLOYMENT OF CAESAR 15.20 KEY INDIRECT FIRE PROJECTS OF THE BY THE FRENCH ARMY GERMAN ARMED FORCES Full operational capability of the system Joint fire support Lessons learned from the deployment in Afghanistan Main advantage of recoil forces management and relevance to the Middle East market for increased accuracy: The benefit of efficient Delivery of CAESAR to Saudi Arabia soft mounts Future plans and developments Integration techniques for the: Lieutenant Colonel Oliver Fort, Head of Doctrine - M249 Squad Automatic Weapon (SAW) and Prospective Studies, Field Artillery School, Avoiding firing kinematics degradation French Army through addressing:9.50 Morning Networking Break - Erratic feeding - Influence of ammunition belt torsion10.20 SUCCESSFUL DEPLOYMENT OF THE ARTHUR Choosing between Pintle and RWS variants ARTILLERY TRACKING SYSTEM IN THE Lieutenant Colonel Manfred Dietmar Felber, Plans CZECH ARMY & Concepts, Transformation Army Office, german Advantages and challenges of the ShKH Ondava: Ministry of Defence - 152mm munition challenges - Comparisons with the ShKH M2000 Zuzana 16.00 INNOVATIVE SOLUTIONS FOR JOINT MUNITIONS Looking towards deployment of 155mm ShKH Identifying the processes to achieve interoperability Zuzana 2 How do you ensure your systems “talk” to each Addressing the question of MLRS: Identifying when other? What are the limitations? and how to upgrade the RM70 Outlining the strategies and processes to overcome Benefits of an adaptable artillery post Afghanistan the challenges of the system Colonel Ivan Mraz, Head of Artillery Directorate, Mark Stoop, Munitions and Guided Weapons Czech Ministry of Defence Programme Manager, tno, netherlands11.00 THE DEVELOPMENT OF UK ARTILLERY: 16.40 Chairman’s Closing Comments and End CHALLENGES OF ARTILLERY DEPLOYMENT of Conference AFTER AFGHANISTAN Tasks the Royal Artillery could undertake and whether this would fit into a model for the future looking at the 2015-2020 time-frame New structures, future capabilities and operating concepts Near term priorities for the Royal Artillery Reserved for Lieutenant Colonel Eddie Grade, SO1 Strike, hq Director Royal Artillery11.40 FEATURED INDUSTRY PRESENTATION12.20 Networking Lunch and Azan Dhuhr13.20 SAFETY FIRST: BENEFITS OF EFFECTIVE STORAGE AND HANDLING FOR PRECISION MUNITIONS Implementing NATO AC/326 recommendations Establishing a quality system through building an overall system to support safety Preventing lost materiel from defence becoming a threat through increased asset security Field storage and safety in multinational operations Clearing explosives in old ranges and ammunition dumps Hans Øiom, Senior Munitions Safety Expert, USMC M198 Howitzer on norwegian Ministry of Defence Operations In Afghanistan VISIT WWW.FUTUREARTILLERYME.COM FOR ADDITIONAL CONTENT, ARTICLES AND EVENT UPDATES
8 REASonS Why FutuRE ARtIllERy MIDDlE EASt 2011 CAn BEnEFIt you! 1. Generate new sales leads: Our event will bring together the 5. Building customer loyalty: Face-to-face contact at conferences, region’s key-decision makers, all of whom have strong business and showing continued support of the market, helps develop reasons for attending the event. By exhibiting and presenting, you client loyalty as well as cementing your position as an can impact on these buyers. By the very nature of the high quality industry player. of delegate attendance, the contacts generated will lead to very 6. Positioning your company brand: Being part of this highly high conversion rates. influential industry event establishes your company as a strong 2. Launch new products or services: Use the event as a launch pad brand and highlights your company’s abilities and strengths. to promote your latest products or system. With the most senior Commitment to this event also demonstrates your capability as figures from the industry in attendance, plus carefully selected a global player, and your willingness to do business in India. media partners at the event, innovative new technology will 7. Building relations with the media: We have researched the always generate a buzz. market in order to find the most influential media partners. 3. Demonstrate thought leadership: Speaking on the program will We understand that opportunities for editorial coverage and allow you to demonstrate your market knowledge and expertise developing better relations can be integral to your companies’ to an audience of high level decision makers. success, so our media partnerships offer additional benefit above 4. Enter new markets: Sponsorship is one of the most effectiv and beyond the standard sponsorship package. ways to enter new markets. It is a great opportunity to research 8. Brokering new business partnerships: Currently there are and network whilst gaining exposure to a new qualified database. huge opportunities to partner with MENA suppliers For more information on sponsoring or exhibiting at Future Artillery Middle East, please contact Paul Williamson at +44 (0)207 368 9737 or firstname.lastname@example.org How Can You Meet Your Marketing And Business Development Objectives At Future Artillery Middle East 2011 Networking Below is an example of some sample packages which are designed to be multi functional across the Ensure that you have the opportunity to engage with the key decision makers within your industry. above objectives. These are just examples because all of our sponsorship packages are specifically We can create a platform for you to effectively interact with your top customers and prospects designed to meet your companies individual marketing and business development objectives. in the environment of your choice. This can range from formalised private meetings / workshops right through to less structured networking events such as sponsored drinks receptions, coffee PACKAGE EXHIBITION ASSOCIATE PLENARY PLENARY breaks or lunches. Ultimately whatever you decide is the right forum, we will support you in your Exhibition 3x2m ✔ ✔ ✔ LEAD quest to advance relationships with the key people who can influence the future of your business. Exhibition Passes ✔ (2) ✔(2) ✔(2) ✔(3) Branding Conference Delegate Passes ✔(1) ✔(2) ✔(3) Your company can be elevated to a position where they are seen as a market leader. In a fiercely Branding at Conference ✔ ✔ ✔ ✔ competitive market you need to ensure that your brand is differentiated from the competition. Failure to create a clear identity will see your organisation fade into the background. We ensure Pre Event Branding (Brochure) ✔ ✔ ✔ ✔ that we do everything we can to effectively lift your brand before, during and after the event. Not Customised Mailing ✔ ✔ ✔ ✔ only do we create a fully integrated marketing campaign, which your company can be part of, but Wish List ✔ ✔ ✔ ✔ we also offer high impact premium branding opportunities for example on bags, water bottles, 30-40 min Stream Speaking ✔ ✔ ✔ pens lanyards etc. 30-40 min Plenary Speaking ✔ ✔ Thought Leadership 30-40 min Focus Day Speaking ✔ If you think that you should be viewed as a true industry leader then your need to demonstrate your market knowledge and expertise through a thought leadership opportunity, such as speaking 1 day Conference Chair ✔ or chairing. This is a highly unique opportunity for your company to educate the market, and Drinks Reception ✔ as long as you are credible enough to fit into a high level event programme, we can position Site Visit POA your organisation alongside top customers and prospects in our speaker faculty. As part of this Workshop POA speaker faculty your company will be set apart from other industry attendees giving you the Dinner POA competitive edge required to make further strides in the market. Hear what Attendees say about Defence IQ’s Future Artillery Conferences “This conference gives us the opportunity to share ideas and figure out how everybody is attacking the same problems and coming up with solutions.” Col. Anthony Johnson, Commanding Officer Marine Corps Artillery Detachment Fort Sill, US Marine CorpsDElEgAtE PRoFIlE oF DEFEnCE Iq FutuRE ARtIllERy EvEntSMilitary/Industry Split Industry Attendees Job Titles Profile Military Attendees Job Titles Profilet Military Personnel (Primary): 38% t Business Development: 27% t Chief of Artillery: 17%t Industry Attendees (Secondary): 62% t Programme Manager: 9% t Programme/Requirements Manager: 27% t President/CEO/Vice President: t Staff Officer: 28% President/CEO: 4% t Commandant/Instructor: 11% t Sales, Marketing, Consulting: 30% t Defence Attache: 5% t System Management/ Director: 13% t Scientist/Adviser: 12% t Engineer/Scientist: 17% Media Partners For full event details, speaker bios, interviews, podcasts and more, visit us at www.futureartilleryme.com!