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Here is a presentation of webshops by Quang Tran from my course in Social Media Marketing

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  1. 1. Web Shop By Leo
  2. 2. Contents • Introduction and definition • History • Payment method • Product delivery • Logistic • Advantage and disadvantage • The webshop system
  3. 3. Definition • Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. • If an intermediary service is present the process is called electronic commerce (e-commerce) • An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or service at abricks-and-mortal retailer or in a shopping mall. • B2B and B2C. Both B2C and B2B online shopping are forms of e-commerce
  4. 4. • Online shopping is becoming more and more commonplace, nowaday. • 19% of Internet users shop online once per week and this number is expected to continue to grow. • Relatively low costs (if you do it smartly) and the wide geographical target market. The possibilities are endless.  Save time •
  5. 5. • 63%: women • Female Internet surfers are expected to outnumber male Internet surfers 3 to 2 • People with children are more likely to shop online than people without children • People are also more likely to purchase a product on the Internet if they can get it right away. • You will save time and money if you do not have to keep inventory or ship items
  6. 6. • Achieved through affiliate programs and most multi-level marketing plans. • Have someone else keep the inventory and do the shipping for you, if possible. • Offer something unique that is not readily available online  decrease target market but will increase chances of making the sale.
  7. 7. • Over 875 Million Consumers Have Shopped Online – the Number of Internet Shoppers Up 40% in Two Years. • Highest percentage shopping online: – South Korea (99%) – UK (97%) – Germany (97%) – Japan (97%) – US (94%)
  8. 8. • The most popular and purchased items are: – Books – Clothing/Accessories/Shoes – Videos / DVDs / Games – Airline Tickets – Electronic Equipment
  9. 9. History • In 1990: first World Wide Web server and browser. • It opened for commercial use in 1991. • In 1994 other advances: online banking, online pizza shop by Pizza Hut. Netscape introduced SSL encryption of data transferred online  secure online shopping. German Intershop introduced its first online shopping system. • 1995: Amazon Launch onlineshop • 1996: eBay appeared
  10. 10. Top 10 ecommerce sites • Amazon.co.uk • Argos • Play.com • Apple Computer • Amazon.com • Tesco.com • Marks & Spencer • John Lewis • eBay.com • Easyjet
  11. 11. Payment method • Credit card • Debit card • Electronic money: Paypal, moneybooker • Cash on delivery (C.O.D) • Cheque • Wire transfer/delivery on payment • Postal money order • Sms billing to mobile phones • Gift cards • Direct debit in some countries
  12. 12. Poduct delivery • Once a payment has been accepted the goods or services can be delivered in the following ways. • Download (eBook, soft ware) • Shipping (things) • In-store-pickup • Admission ticket: get a code, or a ticket that can be printed out.
  13. 13. Logistic • Consumers find a product of interest by visiting the website of the retailer directly, or do a search across many different vendors using a shopping search engine • Most online retailers use shopping cart software. • A "checkout" process follows: payment and delivery information. • Permanent online account.
  14. 14. Advantage and disadvantage Fraud and security Convenience concerns Information and Lack of full cost reviews disclosure Price and selection Privacy
  15. 15. Problems relating to online stores in general • Online stores promise more than they can practically offer • Consumers can not completely trust them • Online stores are not always official representatives of their offered products • Consumers find it difficult to confirm the reliability of the provided products • It is possible to have your credit card data intercepted
  16. 16. • It is possible to buy a product that it would not value as much as you pay for it
  17. 17. After-sales Problems • Online stores can keep customers’ money and do not send the agreed product • It is difficult to change a defective product with a new ones • It s difficult to have after-sales services • It is difficult to get answers to your queries from • the online stores after your purchases • Product’s guarantee is not assured • The delivery of the purchased product is time-consuming
  18. 18. Reasons for not adopting the online purchases • Sercurity and privacy • Need to physically examine the product • Prefer to buy from brick-and-mortal stores • Do not use a credit card • Are unaware of the buying procedure through the Internet • Shipping delays • Unaffordable • Transportation fees
  19. 19. Reasons for adopting the online purchases • Lower prices • Easement of online • Buying procedures • Wide variety of products • Various payment options • High quality of products • Other reasons
  20. 20. Types of product/services • Computer hardware & software • Travel • Consumer electronics • CDs & DVDs • Books • Clothing & accessories • Health & beauty • Jewellery & watches • Food & drink • Others
  21. 21. The integrated e-commerce solution
  22. 22. • The system comes with an integrated shop mechanism that plugs directly into the object / node tree model. The webshop functionality is built around the following components: – Products – Value Added Taxes (VATs) – Discount rules – Wishlist – Basket – Orders
  23. 23. Thank you for your time and attention!