By  Galina Dolmatova
General info about LinkedIn
 is a leading professional network on the web
 Its mission‐to connect the world’s profession...
Features
 Profile: status, photo, public profile, summary, 
    working experience, education, additional info, 
    reco...
Features
 Questions and answers
 Company pages
 Mobile: applications s for BlackBerry, iPhone and Palm 
  Pre
 Join Li...
Is used:
 To establish professional profile online
 To keep in touch with colleagues and classmates
 To find experts, i...
Average user
 Professionals in various fields of activity
 Company representatives
 Job seekers
 Students
 Entreprene...
How is it used for Social Media 
marketing purposes?
 Self marketing
 Advertising and marketing with the help of the sal...
Linked in
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Linked in

  1. 1. By  Galina Dolmatova
  2. 2. General info about LinkedIn  is a leading professional network on the web  Its mission‐to connect the world’s professionals to  make them more productive and successful  over 75 million members in over 200 countries  a new member joins LinkedIn approximately every  second  Available in English, German, Franch, Italian, Spanish  and Portuguese  is free to join  was founded in 2003
  3. 3. Features  Profile: status, photo, public profile, summary,  working experience, education, additional info,  recommendations, Q&A  Search: people, business partners, info, groups  LinkedIn Applications: to collaborate on work projects  and share documents  Jobs: for job seekers and hiring managers  Groups: access to discussions
  4. 4. Features  Questions and answers  Company pages  Mobile: applications s for BlackBerry, iPhone and Palm  Pre  Join LinkedIn and Twitter Accounts  A premium version of accounts gives more tools 
  5. 5. Is used:  To establish professional profile online  To keep in touch with colleagues and classmates  To find experts, ideas and opportunities  To share experience and get a professional advice  A source of job offers
  6. 6. Average user  Professionals in various fields of activity  Company representatives  Job seekers  Students  Entrepreneurs
  7. 7. How is it used for Social Media  marketing purposes?  Self marketing  Advertising and marketing with the help of the sales  team
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