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E marketing
 

E marketing

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These slides were presented on my eBusiness course on spring 2013

These slides were presented on my eBusiness course on spring 2013

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    E marketing E marketing Presentation Transcript

    • How does eMarketing differ from traditional marketing? * Johanna Heinonen
    • * • • • • • Easy Cheap Does not require personnel Should be done as marketing in traditional medias Is only Facebook * Plan it carefully Use time for it Hire / appoint people to do it Measure it and follow it up Planning eBusiness follows the same pattern as planning the traditional business • eMarketing channels are just channels among other channels • • • • •
    • *
    • * 1. 2. 3. Introduction and idea Analyses Strategical decisions 3.1. Target group 3.2. Strategical values 3.3. Goals and objectives for marketing plan 4. Implementation eBusiness eBusiness eBusiness eBusiness 4.1. Product 4.2. Price 4.3. Place 4.4. Personnel 4.5. Promotion 5. Budget, timetable and responsibilities 6. Follow-up Planning is really important!!
    • *
    • *
    • * PPI, PPC Tags,keywords, SEO Domain name Number of visitors Portals, catalogues
    • Banners, pop-ups Competitions, Ads Email, SMS Affiliate marketing Traditional Targeted marketing to specific groups in the future
    • *
    • *
    • * References Testimonial
    • 2011 Conference on Social Media in Hospitality and Tourism JH / 12 27 January 2014
    • * Johanna Heinonen Sähköposti johanna.heinonensalakka@haaga-helia.fi tai johanna.heinonen@brainit.fi Puh. 050 357 8667