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    091115postendm 091120013011 Phpapp02 091115postendm 091120013011 Phpapp02 Presentation Transcript

    • &n e io g at nv ao C hn
    • Google Keyword ‘Johan Ronnestam’
    • 29901BC
    • 64BC
    • 1439
    • 1636
    • 1972
    • ”Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control” Rupert Murdoch till Wired Magazine 2006
    • 1943
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    • 2006
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    • 1.Kina 2.Indien 3.U.S.A 4.Facebook (+300 miljoner) 5.Indonesien
    • “Next Generation Platforms (Social Networking + Mobile) Driving Unprecedented Change in Communications + Commerce” “Mobile-Related Share Shifts Will Create / Destroy Material Shareholder Wealth” Mary Meeker Managing Director Morgan Stanley
    • Share Videos/Music/Photos/Stories Forum/Wall Posts Messaging Play Games Status Updates VoIP Calls Chat
    • Share Videos/Music/Photos/Stories Connectivity Presence Forum/Wall Posts Messaging Play Games Status Updates VoIP Calls Chat
    • Social Networking Mobile Share Videos/Music/Photos/Stories Connectivity Presence Forum/Wall Posts Messaging Play Games Status Updates VoIP Calls Chat 390 MM Users 57MM Users +153% +166%
    • MSN Lunarstorm Jaiku Mac Autoblog Betty - Bronx, USA Katrina - Cologne, Germany Amazon Ruy - Buenos Aires, Argentina Baidu - Singapore, Republic of Singapore Jean - Paris, France Gary - Antalya, Turkey New York MIXI American apparels Sina - Acapulco, Hawaii,US Times Chikako - Tokyo, Japan Meihuh - Beijing, China Wire Robert - New York, US Wordpress Space Orkut ReadWriteWeb Yeshayahu - Tel Aviv, Israel Espn Liza - Rio De Janeiro, Brazil Ronin - Geneva, Switzerland Vicemag Ning Basecamp Jano - Lima, Peru Manchester, UK Clancy - Detroit, US Wening - Jakarta, Indonesia Stardoll Shelley - Bundoran, Ire Ruby on rails Helene - Stockholm, Sweden PC le docs LastFM Alesandrej & Leija - Moscov, Russia Stina - Mal Pais, Costa Rica ykjavík, Iceland Kitty - Oslo, Norway Picasa JohnJohn - BoraBora, French Polynesia Greg - Manchester, UK Twitter ndfeed Tony - Mexico City, Mexico World of PHP eBay openhagen, Denmark warcraft Sami - Helsinki, Finland WII Luke, James - Toronto, Canada YouTube Josephine - Barcelona, Spain Etef - Kairo, Egypt eshare Kelkoo Flea - Havanna, Cuba man - New Delhi, India Hintmag iMeem Flickr Gizmodo Flickr Gonzo - Rome, Italy Jessi - Dubai, United Arab Emirates Andy - Atlanta, US Ester - Rabat, Marocko Latifa - Beirut, Lebanon Wening - Jakarta, Indonesia
    • Broadcast
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    • n PU Pla OT S H a ds m ix SW a rkn M Va AID r t um k PR fe är AS TV f ke C E s st Po sit ion r eri at ng eg i tl er Ko rs PULL n ne Ba
    • TÄNK NYTT TÄNK OM
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    • Diving is not a spor t nor is it a religion. Diving is a way of life for those who embrace curiosity, exploration of the unknown and freedom. We are merely humble guest into the world of sea life and as we are accepted by those who live there, the creatures of the abyss we prosper. This is the life we pursue, the life we strive for, the life we live - forever. DIVE!
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Ja efin g tl ] till nn R 9 ho n Ro wher Jo ha tte in J ou! en eb b [… aks vä 1 ha ut p… be go nk y s be ac te fe åra lle illb de hä T alla Jo e b ing le be rs a ha ay ,F e v m e. am m helv fall ow 0 sit tsn rofi ’ll ou a T alw st ta sa ar ch kn t sa P r I 3 h ith I’ve ne n es in i ga n , vid d o t e tha e ea d 2 w d! on ke nn å ån ge er år bu m er ro har s r i m Lik k sin läs ädg lin cy t y an tarts ore R e g of tv es g ttin en ex ys s n an lle s tr in sit nä joh Du hå link le ag g lla h ja ga 1 N 9 da post m ho Blo , li oc mli Te n n io PR la o in fel. prätt 1 in . am n he t in io vis e vis 1 is I’ Th its ). cia ag r up n 1 ha ör st mla år ca le Te so m e 0 vis … ofi le so urs Du och ymla nf ne y , v qu is te le ] h by ok Pr e ho . ta on M S till [… edis ed Iw ne r re up Q i d 2 am rke l m r u an ch på R f it e c on Sw nli Lik c e and est stä rea lle Joh el o jag ne ati du t o to rm ys nn erk the - e in rtik r do to un ic the pro ou ve ea e vä 7 da n Ro nätv ke ha m of en ] ör go n a n tru gr m n ? [… co lt I m nf s a go å tä e os om EO b 1 ha la le rn a l c , C ve rta tion ave I fe Jo cia rofi na ur nå h s Ta nica y h ngs 11 So P in ho till c co es cia ton t ha a 23 ar l. O es ch So il us nt mu nall eeti Lik e ar nd nk tike m un cit y, Ham m cie com e fi f m t v s a n lä ar tu is pli va th An y, ey’v h o ie la At day h ha ms In qu n Sim m us E ly ld licit th nc 9 oc esta io e , fro O p en bu vis vio ks … nn le Liv ail Ob lin e Sim wh a de ay, en from o le in 1 ofi m . Te R in Pr o an live 2 e … h ag t am un r d Th e 0 Lik is s go wa s st D the ren. hom 10 e ur g I ed ho ta ne he ano ild g p us Sw h.. . 4 rnin Be on t t st ch min To of w an d o m Pla y of R ou Ju k o sic r c ve r rm s ys this T g ab in h fte sa Te da er SV Blo g go wit a » en 2 7 rli e in s a ek ow re ge t e Ea at th … gg ute we . 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J idg re R ny ica m in ur , Th nts. an bla .m 6 FA Q W ch gly A un es ta as ks yo day cou eting ra n m 5 on s ar ve e te ark t b tio in Tw nn be lin ! ers luti m tig ika e: log rtn Se : ce co m ro 09 20 5 in ha f th vo M rik n on ag 4 rb Pa So by in e ink o your ries n mu ou ris e ur cti lt P ly rt so d o ag Ma y ta m t m , L - go re om se 3 ry ing terp So an am s . es le am blic ate ] r fö r, k su 2 t fo Tw En ny Re ar w d st ur nn [… ne ge A ho ye ta Ro m g, st pu o c SS m stå die wid g an ne 9 w es f in ne e tw e m y 1 as blo He lp Br on d an py ne nn g o rit n th e w in ro n by in th ks at , R , so la m on ult yo ur n R ys ap R o Blo lin nd om ia oc om in g n res g Pla da a h han ’m o se d in la .c .c rit io h Pin ch 5 29 all t I ag hoo ate 4 , B m la/s m sta ita m w vis se arc t Te ha urs c in o e - J file am om .co ne ig ta n tinu le ou w ho r is om st te a is Ab g es atio con … ar o .c tam on m, d Blo e Lik ye Pr e 2 ne n n ne ne ny t th nn spir to nli Ts Ge am es är kla ly lik d 1 in ee f t… on R to V ing u an e w s b d o f R st onn ut . re ro , in had ea m S Tw yo ys Th ha ou g o ne R åa bl.a on day lt I gr a er o If 5 da nd. tam ly pr Blo on go in ch tv r på 1 Tre es me n’ the t fe es ns … nn tre le : R s a r o ne tio of Jus un ch n a 00 00 alk er ur tte tio ira ink m. w 4 o ex rofi la ha 13 ou R rit ho rtsä flek sp , L a n d er n y Lik e I’m P vo 11 fo v re In m e 4 io va vis om ov the -fa and erna m a e y sta inc ‘M ne s le te m, ] nd d SS ys rit r y.s d on up h o g [… (a an s R 9 da -favo n i fo Ta lk lle in r een l dis .c lo , b isit a q or ue r. tio ca o b . am ta d we tam 1 SS a R pir n ag ve it is st or re “S es nd e v in va rfö bp fea ing onn tu s le io ys d I’ re ne frie u up ra 0 in pt… ofi y uniq Pr ct da an he on eb , stn r m ne rk la Lik e up se 8 ing ell, f R w SVT gpo ”, på is 80 u li fö st h … w and orn W g o Ts o in blog on? nd 81 Yo att in tre d 4 s. ne th m n’. Blo SV s ag i sin racti e a m ] på te m A mon rday iratio Th g h diu [… nt mig r, in r, 1 tu sp le om inute river l inte da y y , blo sta så a å ök on e ha n ha Sa y In ofi h Jo ag am 1 m s oc k ia er r m wit ar rs ti 0 Pr on la n, id ‘M st d 1 tam e s eli oth ea ed an t y az gg a fö re blo sk iga lla jag ne s an nes is th e C kä er a Lik on ur n e nn r! ust Las am k, oo l. Ja efin g tl ] till nn R 9 ho n Ro wher Jo ha tte in J ou! en eb b [… aks vä 1 ha ut p… be go nk y s be ac te fe åra lle illb de hä T alla Jo e b ing le be rs a ha ay ,F e v m e. am m helv fall ow 0 sit tsn rofi ’ll ou a T alw st ta sa ar ch kn t sa P r I 3 h ith I’ve ne n es in i ga n , vid d o t e tha e ea d 2 w d! on ke nn å ån ge er år bu m er ro har s r i m Lik k sin läs ädg lin cy t y an tarts ore R e g of tv es g ttin en ex ys s n an lle s tr in sit nä joh Du hå link le ag g lla h ja ga 1 N 9 da post m ho Blo , li oc mli Te n n io PR la o in fel. prätt 1 in . am n he t in io vis e vis 1 is I’ Th its ). cia ag r up n 1 ha ör st mla år ca le Te so m e 0 vis … ofi le so urs Du och ymla nf ne y , v qu is te le ] h by ok Pr e ho . ta on M S till [… edis ed Iw ne r re up Q i d 2 am rke l m r u an ch på R f it e c on Sw nli Lik c e and est stä rea lle Joh el o jag ne ati du t o to rm ys nn erk the - e in rtik r do to un ic the pro ou ve ea e vä 7 da n Ro nätv ke ha m of en ] ör go n a n tru gr m n ? [… co lt I m nf s a go å tä e os om EO b 1 ha la le rn a l c , C ve rta tion ave I fe Jo cia rofi na ur nå h s Ta nica y h ngs 11 So P in ho till c co es cia ton t ha a 23 ar l. O es ch So il us nt mu nall eeti Lik e ar nd nk tike m un cit y, Ham m cie com e fi f m t v s a n lä ar tu is pli va th An y, ey’v h o ie la At day h ha ms In qu n Sim m us E ly ld licit th nc 9 oc esta io e , fro O p en bu vis vio ks … nn le Liv ail Ob lin e Sim wh a de ay, en from o le in 1 ofi m . Te R in Pr o an live 2 e … h ag t am un r d Th e 0 Lik is s go wa s st D the ren. hom 10 e ur g I ed ho ta ne he ano ild g p us Sw h.. . 4 rnin Be on t t st ch min To of w an d o m Pla y of R ou Ju k o sic r c ve r rm s ys this T g ab in h fte sa Te da er SV Blo g go wit a » en 2 7 rli e in s a ek ow re ge t e Ea at th … gg ute we . N am 10 Sc id Lik th cid ofi le lo min f a ver st W de Pr I b 43 ell o a fe ne 9 Q on FA ns am an as wit d h h R tio of hy urs k w ing g 8 er s So lu W 2 ho wee orn Blo rtn e 2 st m 7 Pa ris is g! rp La th lo gly te … file 6 rb 0 up da Pro in En up ou Tw ry e Lik 5 fo g elp H ge t blo : 4 id ur n ge w yo Pla Pa 3 lt as Pin g Te ch ult 2 re su es ch o ut g R ar Ab Blo 1 se gly is in Alerts th Tw et G
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    • Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Konvertering MÅL Värde $ MÄT Trafik
    • Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik
    • PAI D Above & below the line reklam Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik
    • PAI D Above & below the line “ABL & BTL” reklam Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik
    • PAI D PA ID Above & below SEM the line Sökords- “ABL & BTL” reklam marknadsföring Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik
    • PAI D PA ID FREE Above & below SEM SEO the line Sökords- Sökord- “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik
    • PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik
    • PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik
    • PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik
    • PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering Flytta budget DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik
    • 6. Förflytta dig in i ‘betasamhället’
    • 43% av Googles produkter är ‘beta’
    • Kommunikation idag Stora idéer, stor lansering, stor budget - megafon Stor strategi © David Armano - Logic + Emotion,
    • Kommunikation idag Stora idéer, stor lansering, stor budget - megafon test med Stor strategi konsumenter focus grupper © David Armano - Logic + Emotion,
    • Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera test med Stor strategi konsumenter focus grupper © David Armano - Logic + Emotion,
    • Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera kampanj webkampanj test med pr Stor strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion,
    • Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera mät kampanj webkampanj test med pr Stor strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion,
    • Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera mät kampanj webkampanj test med pr ny stor Stor strategi strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion,
    • Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera mät kampanj webkampanj test med pr ny stor Stor strategi strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion,
    • Morgondagens kommunikation Microlansering, insikt, korta iterationer liten strategi © David Armano - Logic + Emotion,
    • Morgondagens kommunikation Microlansering, insikt, korta iterationer planera producera lansering mät iterativ utveckling liten strategi © David Armano - Logic + Emotion,
    • Morgondagens kommunikation Microlansering, insikt, korta iterationer planera insikt producera lansering mät modifiera liten strategi iterativ utveckling liten strategi lär dig © David Armano - Logic + Emotion,
    • Morgondagens kommunikation Microlansering, insikt, korta iterationer planera insikt producera lansering mät modifiera liten strategi iterativ utveckling planera producera lansering mät liten strategi lär dig iterativ utveckling © David Armano - Logic + Emotion,
    • Morgondagens kommunikation Microlansering, insikt, korta iterationer modifiera planera insikt producera lansering insikt liten strategi mät modifiera liten strategi iterativ utveckling planera producera lansering mät kunskap liten strategi lär dig iterativ utveckling © David Armano - Logic + Emotion,
    • Morgondagens kommunikation Microlansering, insikt, korta iterationer modifiera fortsätt planera insikt producera lansering insikt liten strategi mät modifiera liten strategi iterativ utveckling planera producera lansering mät kunskap liten strategi lär dig prova något iterativ utveckling annat © David Armano - Logic + Emotion,
    • 7. Dela med er!
    • Vad kan du ge bort
    • 8. Passion och innovation övervinner allt
    • http://www.youtube.com/watch?v=b_X5FdpsWpg
    • Underhållning Innovation Kreativitet Interaktivitet
    • Underhållning ✓ Innovation Kreativitet Interaktivitet
    • Underhållning ✓ Innovation ✓ Kreativitet Interaktivitet
    • Underhållning ✓ Innovation ✓ Kreativitet ✓ Interaktivitet
    • Underhållning ✓ Innovation ✓ Kreativitet ✓ Interaktivitet ✘
    • 9. Verkligheten flyter ihop med teknologin
    • 10. Bulls Eye!
    • Det handlar inte om att nå 1 000 000 för att få 100 kunder
    • Det handlar om att nå rätt 10 personer som når 100 personer som når 1000 som...
    • Scott McCloud Serietecknare
    • Sammanfattning ›› Människor konsumerar information och kommunikation på ett sätt vi aldrig sett förr ›› Ta hänsyn till människors beteende online i alla dina kommunikationsaktiviteter ›› Teknologi driver utvecklingen framåt ›› Tänk på vad du skapar för sociala effekter ›› Konsumenten ställer högre krav än någonsin på relevans! ›› Välj rätt kommunikations partners ›› Mät allt!
    • Er kund om 13 år
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