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Joomladay Greece 2011 - The Joomla Dilemma
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Joomladay Greece 2011 - The Joomla Dilemma


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Keynote given at the Joomladay Greece 2011 about free software, product and project and challenges faced by Joomla.

Keynote given at the Joomladay Greece 2011 about free software, product and project and challenges faced by Joomla.

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  • 1. The Joomla Dilemma A story about punk, freedom, passion, pirates and future. Johan Janssens, Co-Founder JoomlaJoomladay Greece 2011 - Athens @johanjanssens
  • 2. My Joomla Definition “Joomla is an open source content management system build by passionate developers from all over the world, made freely available to everyone to use, study, improve and distribute.”
  • 3.
  • 4. Crowd Question Open source is free (gratis) as in free beer ? Answer NO
  • 5. Freedom doesn’t mean free of charge ! vrij ≠ gratis fri ≠ gratis frjáls ≠ ókeypis vapaa ≠ ilmainen frei ≠ kostenlos freedom libre ≠ gratuit free libre ≠ gratuito of speech libero ≠ gratis beer dror ≠ chinam azad ≠ rayegon aazad ≠ mu0 swatantra ≠ vina mulya shadhi nata ≠ bine poisha sudandram ≠ ilavasam svobodnoe ≠ besplatnoe
  • 6. Freedom success stories Success story Freedom eBay Trade Google Advertising Skype Telephony Second life Social life Youtube Video production Linux Operating system LAMP web applications Ikea Furnishing Joomla Websites
  • 7.
  • 8. The Free So0ware Definition 1. The freedom to run the program, for any purpose 2. The freedom to study the program and change it 3. The freedom to distribute copies to your neighbor 4. The freedom to distribute copies of a modified version
  • 9.
  • 10. Crowd Question Open source is a business model ? Answer NO
  • 11.
  • 12. Free / Open Source So0ware • Not a mystery • Not a religion • Not a charity • Not anti-commercial • Not against ownership • Not socialism • Not a business model A smarter way to produce so0ware and a smarter way to distribute so0ware
  • 13. Pursuit of So0ware Freedom and Profits Success in open source requires you to serve 1. Those who spend time to save money 2. Those who spend money to save time Differentiation drives the compelling reason to participate, but incorrectly implemented it may also drive the ”compelling reason to abandon”
  • 14. Open Source business models are hybrid So0ware is free, but: 1. … we need donations and subsidies to survive(Apache So0ware Foundation, Eclipse, ObjectWeb) 2. … we sell ads and placements (Mozilla) 3. … if you embed it in closed source, you pay a fee (Trolltech, DB4Objects, Funambol, MySQL, etc.) 4. … services are for a fee (Covalent, Ubuntu/Canonical)
  • 15. Open Source business models are hybrid So0ware is free, but: 5. … on-going maintenance, monitoring and provision of binaries is for a fee (Red Hat, JBoss, MySQL) 6. … some enterprise features are for a fee (SugarCRM, Zimbra, JasperSo0) 7. … we built a closed-source product around it (EnterpriseDB, GreenPlum) 8. … hardware is for a fee (Sun, Asterisk/Digium)
  • 16. Open Source business models are hybrid So0ware is free, but: 9. … we sell everything else on the planet, including closed source so0ware (IBM) 10. … that’s not our real business (Ruby on Rails, individual contributors, etc.) 11. … we regret it (Borland with Interbase) 12. … since we bought Sun and now we are stuck with it (Oracle)
  • 17.
  • 18. Crowd Question Joomla is a product ? Answer NO
  • 19. Barriers to Open Source adoption 1. Lack of formal support and services. 2. Velocity of change. 3. Lack of roadmap. 4. Functional gaps. 5. License types. 6. Lack of endorsements open source projects generate so!ware, they do not generate ‘whole product’
  • 20. The Open Source principles 1. Free as in ‘Freedom’ Not ‘Zero cost’ 2. Principle of ‘Openness’ 3. Principle of ‘Transparency’ 4. Principle of ‘Early and o!en’ 5. Expectation of ‘Community’ The community is a byproduct of the project. The project is a byproduct of the open source principles.
  • 21. Crowd Question Is there a Joomla business model ? Answer YES
  • 22.
  • 23.
  • 24. You are building products with and for Joomla, each in your own markets, with your business models of choice.
  • 25.
  • 26.
  • 27. 1.5 1.6
  • 28. 1.5 1.6
  • 29.
  • 30. The Joomla Dillema “The Joomla Project is our tree of live. We feed of it’s fruits. In order to allow it to produce and grow it requires our continuous nurturing.”
  • 31.
  • 32. Let’s claim back our Joomla “It’s our community, our technology, our project, let’s not give anyone the illusion of control over it’s future.” “Let break down whatever stands in the way of original ideas, experiments, open minds and progress.” Paul Delius - Spoons, Knives and Forks
  • 33. Are you a Pirate ? Pirates are driven by altruism, reputation and experience. No boundaries, rules nor regulations can stop them. Pirates founded Joomla, it will be pirates who continue to shape it’s future wherever that might be.
  • 34. Ask me how I became a pirate ?
  • 35. Influence over control “Trade control for influence, because in a meshed society control gets marginalized while influence delivers success.” Simon Phipps
  • 36. Technology not marketing “Unless Joomla is lead by a strong technical merit driven team, it will ultimately fail.”
  • 37. Community means participation “Open source doesn’t improve by use, advocacy, mindshare, by having 10 million users. It improves by the participation and contribution from it’s community.”
  • 38. Summary • FOSS business won’t work unless you serve both those who spend time to save money and those who spend money to save time • Open source projects generate so0ware, they do not generate ‘whole product’. Commercial open source does. • Joomla will only have a future if we are able to evolve it through participation, influence and strong technical leadership. • Finding a healthy balance between project and product will be key to continued success.
  • 39. Questions ?