1. What is strategy? A way to mobilize resources to achieve upcoming and specific operational goals.

3. Shared goals

4. Strategy

5. Skills

6. Staff

7. Structure

8. System

9. Style

10. Where are we heeding?

11. Which markets?

12. How can we be better?

13. Essential resources?

14. External circumstances?

15. Expectations?http://www.mappis.se/strategi-vad-ar-det/

16. Activision Mission is to be a worldwide leader in the development, publishing and distribution of quality interactive entertainment Create, Acquire and Maintain Strong Brandson a global scale. Focuses on developing products that have the potential to become, franchise properties with sustainable consumer appeal and brand recognition http://investor.activision.com/background.cfm

17. Using IP Series of strategic relationships with the owners of intellectual property such as Marvel Characters, Inc. properties, including Spider-Man and X-Men. Agreement with DreamWorks Animation, exclusive video game rights to potential future and existing films http://investor.activision.com/background.cfm