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Conférence Laboratoire des Mondes Virtuels_Be Tomorrow_Data mining with Phoenix 2012
 

Conférence Laboratoire des Mondes Virtuels_Be Tomorrow_Data mining with Phoenix 2012

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Capital Games organise une conférence le mercredi 22 mai, de 9h à 17h au Centre de Conférences de Microsoft, à Issy-les-Moulineaux. Elle permettra aux professionnels du jeu vidéo de monter en ...

Capital Games organise une conférence le mercredi 22 mai, de 9h à 17h au Centre de Conférences de Microsoft, à Issy-les-Moulineaux. Elle permettra aux professionnels du jeu vidéo de monter en compétences sur les nouvelles méthodes de production de jeux connectés, parmi lesquelles l'analyse de données.
Présentation de la solution de Data Mining dédiée au jeu vidéo: Phoenix par Be Tomorrow.

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    Conférence Laboratoire des Mondes Virtuels_Be Tomorrow_Data mining with Phoenix 2012 Conférence Laboratoire des Mondes Virtuels_Be Tomorrow_Data mining with Phoenix 2012 Presentation Transcript

    • Phoenix 2012 1 Great games require great tools
    • Segmented and dynamic optimization 2 1. Segmented analysis : your players are different 2. User Retention and Usage 3. Targeted Community Management 4. Gameplay data mining and tuning 5. Monetization optimization 6. Real time actions and measures 7. Advanced Ad Serving
    • Segmented data mining 3 Profile a group of players with their behavior (engagement, monetization, skill…) Filtered Radar chart: players that spent at least 10€ in the game
    • Lifecycle data mining 4 Watch the evolution of your players and segments over time. Spent virtual coins depending on time played in sec
    • Dynamic Game Design 5 Use the advanced visualizations to cross metrics. Tweak and test results immediately! Server-side editable gameplay settings Speed value along progression in the game. Suggests here initial speed is to high... Change it now !
    • Advanced user behavior tracking 6 Precisely track your special players and understand their behavior. One player event list
    • Personalized Dashboards 7 Assess your success with quick views. Get personalized alerts on your criteria.
    • Targeted Community Management 8 Send messages and rewards to one player or segment. Set up codes and manage results.
    • Monetization & Ad Serving 9 Set up targeted advertisements and watch results. Optimize your shop. Targeted-ad server Most bought in-app list
    • Phoenix 2013 - new features and design 10
    • Contact 11 Alexandre Ribeiro Head of Studio aribeiro@BeTomorrow.com +33 6 62 53 62 71 Interested in using Phoenix ? Phoenix is still reserved for our partners, please contact us if you are interested.